Responsible for the Innovation, Business Intelligence, Products and Big Data teams. Regional Coordinator of the Latam project Verified by GS1 and Brazil's leader for that project. Responsible for new technologies, big data, research projects and products/solutions.

Member of Financial and Corporate Services Area. Responsible for the team of Business Intelligence and Financial Analysis.

Leadership in Business Intelligence department, it was part of Marketing department, nowadays it belongs to ​​Finance and Corporate Services, focusing on the Organization's strategy. Developing strategic plans of the organization. Responsible for the control and report the budgets as well as Budget Planning. Evaluation of the portfolio of business performance and actions. Monitor and evaluate the continuous and permanent market trends, performance, prices, profitability, and market share. Recommend and implement corrective actions to improve business performance. Responsible for a team of three members, that it coordinates relevant studies for the Organization. Reply by performance KPIs: analyze and contribute insights, as well as defining the action plan for achieving the targets of the areas.

Brand StrategyProduct and business PortfolioB2B and services marketing mixProduct InnovationMarketing Plan

Analysis of domestic and external markets, as well as performance in trade. Development of new business (completion of Due Diligence). Market Research and preparing reports and presentations. Identification of trends and business opportunities. Development and implementation of a Marketing Plan. Assessment of market research for satisfaction, development of health promotion and advertising. Expertise in the processes of internal and external communication, relationship with the press, advertising and sponsorship management. Organization of events, spreading the brand. Preparation and monitoring of Commercial Indicators. Business Intelligence.

Organize meetings, follow up, presentations, spreadsheets and reports, payment of expenses through the SAP System, Preparation of Annual Budget for specific areas.

: Trainee sector purchasing (books and journals), administrative routines; Assembly of the employee manual and training for use of the Database of the Central Library of the Polytechnic School, and changes in the System - Database.