Marisol Sánchez

Marisol Sánchez Email and Phone Number

Experienced Marketer Creating Demand For CPG brands through In-store, On-pack, Event, Social Media and Mobile Promotions @
Marisol Sánchez's Location
New York City Metropolitan Area, United States
Marisol Sánchez's Contact Details

Marisol Sánchez work email

Marisol Sánchez personal email

n/a

Marisol Sánchez phone numbers

About Marisol Sánchez

Marketing professional in the snack, beverage and media industries. Experienced with planning and executing successful multi-media promotions with measurable metrics and results. Leveraged sports, movies and media properties in-store, on-pack and on social media. Forged partnerships for branded entertainment and relevant ethnic marketing. Partnered with mass market retailers, such as CVS, Walmart, Target, and 7-Eleven in conducting category research and developing strategies for growth.

Marisol Sánchez's Current Company Details
BrandBox, Inc.

Brandbox, Inc.

Experienced Marketer Creating Demand For CPG brands through In-store, On-pack, Event, Social Media and Mobile Promotions
Marisol Sánchez Work Experience Details
  • Brandbox, Inc.
    President-Marketing Consultant
    Brandbox, Inc. May 2006 - Present
    Mount Vernon, New York
    Marketing consultant for multiple clients, most notably PepsiCo’s shopper marketing department, where for over 7 years, lead in-store and online marketing initiatives for brands such as Gatorade, Pepsi, and Lipton Iced Tea in partnership with retail customers, such as Target, Wal-Mart, Sam's Club and 7-Eleven.
  • Nbc Telemundo
    Sales Marketing Director
    Nbc Telemundo Jun 2005 - May 2006
    New York, Ny
    In charge of team responsible for developing, selling, and executing advertiser sponsorships and integrations in Daytime, News, and Telemundo.com. Mediated between programming and sales in order to meet client's marketing needs. Led newly-formed team in developing and executing innovative sponsorships for two new program launches. Sponsorship proposals brought in over $4M in advertiser revenue for the '05/'06 upfront. Coached and motivated team members and gave them developmental opportunities by creating value-added roles. Led process to integrate the new digital team as Telemundo.com was being re-launched as a profit center.
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  • Pepsico
    Shopper Marketing Manager
    Pepsico Jul 2002 - Jun 2005
    Purchase, Ny
    Manager in charge of positioning PepsiCo as top strategic marketing partner with key national retailers, such as Target, Kmart, Costco, BJ's Warehouse Clubs, Delhaize, Inc., and Winn-Dixie. Pepsi-Cola Customer Marketing team was named a PepsiCo Center of Excellence, and led the charge across divisions--Frito-Lay, Quaker, Gatorade, and Tropicana. I planned, led, sold, and executed PepsiCo-wide customer / shopper marketing programs, while delivering Pepsi-Cola's growth targets. Led strategic task-force to fully assess growth opportunities in the wholesale club channel. Prepared full post-program analyses and identified ROI and planning implications. Led cross-functional team and promotional agencies to deliver a breakthrough customer marketing program that drove unprecedented merchandising activity across PepsiCo Divisions and +3.8% volume lift for Pepsi-Cola brands. Program included title sponsorship, media, custom packaging, and presence marketing.
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  • Pepsico
    Marketing Manager - Sierra Mist Brand
    Pepsico Aug 2000 - Jul 2002
    Purchase, Ny
    Together with Sr. Marketing Manager, I was responsible for developing the new product's marketing and launch plans. Sierra Mist exceeded expectations, reaching the 100MM 8oz. case volume hurdle in year one (only the second brand in the CSD category to ever achieve this within its first year). Launch team was awarded PepsiCo Chairman's Award for significant contributions to the company's strategic objectives. Brand team was featured as "Brand Builders" in BRANDWEEK publication on January 19th, 2004.
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  • Pepsico
    Marketing Manager-Sports & Grassroots Marketing
    Pepsico Jul 1999 - Aug 2000
    Purchse, Ny
    Managed and led grassroots sampling and presence initiatives for the company's brand portfolio. Pioneered organizational change by establishing new guidelines and procedures, including new legal binding contracts with agencies. Formalized plans against tracking, measuring and analyses of all grassrooots/presence programs. Awarded PepsiCo Chairman's Award for significant contributions to the company's strategic objectives.
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  • Pepsico
    Associate Marketing Manager-Mountain Dew Brand
    Pepsico Jun 1998 - Jul 1999
    Somers, Ny
    Led brand's national ethnic and grassroots marketing initiatives resulting in household penetration increase of +5pts., and volume growth of +6% for the fastest growing and third largest carbonated soft drink brand with over $1 billion in sales. Developed and executed full ethnic marketing plan including media advertising, consumer promotions, sampling, public relations, and in-store activities. Successfully managed $35 million budget and P&L.
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  • Pepsico
    Assistant Marketing Manager-Pepsi Brand & Packaging Innovation Group
    Pepsico Sep 1996 - Jun 1998
    Somers, Ny
    Led packaging and merchandising innovation initiatives to increase Pepsi's volume and share. Prepared business proposition for new 2 Liter package. Led cross-functional team to successfully commercialize new packaging for test market.
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Marisol Sánchez Skills

Marketing Strategy Marketing Communications Advertising Social Media Social Media Marketing Sales Management Public Relations Digital Marketing Online Marketing

Marisol Sánchez Education Details

Frequently Asked Questions about Marisol Sánchez

What company does Marisol Sánchez work for?

Marisol Sánchez works for Brandbox, Inc.

What is Marisol Sánchez's role at the current company?

Marisol Sánchez's current role is Experienced Marketer Creating Demand For CPG brands through In-store, On-pack, Event, Social Media and Mobile Promotions.

What is Marisol Sánchez's email address?

Marisol Sánchez's email address is cs****@****gov.com

What is Marisol Sánchez's direct phone number?

Marisol Sánchez's direct phone number is +191433*****

What schools did Marisol Sánchez attend?

Marisol Sánchez attended New York University - Leonard N. Stern School Of Business, Northwestern University.

What skills is Marisol Sánchez known for?

Marisol Sánchez has skills like Marketing Strategy, Marketing Communications, Advertising, Social Media, Social Media Marketing, Sales, Management, Public Relations, Digital Marketing, Online Marketing.

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