Marissa Johnson Email & Phone Number

Australia

Melbourne, Victoria, Australia

Docklands, Vic, Australia

Melbourne, Australia

Melbourne, Australia

I established Type Communications in 2010 to work with clients to unearth opportunities to leverage their strengths. I developed communications strategies, generated creative concepts and produced content for a wide range of projects including employee engagement, content marketing, large research reports, grant and government tender submissions, blogs and social media, as well as sales force materials.Across Information Technology, Financial Services, Oil and Gas, Education and Not for… Show more I established Type Communications in 2010 to work with clients to unearth opportunities to leverage their strengths. I developed communications strategies, generated creative concepts and produced content for a wide range of projects including employee engagement, content marketing, large research reports, grant and government tender submissions, blogs and social media, as well as sales force materials.Across Information Technology, Financial Services, Oil and Gas, Education and Not for Profit industries, I worked with clients that included Microsoft, Camp Australia, IBM, Oakton, BP (Elite Customer Solutions), Consumer Behaviour, CHEP, EMC, Certus Solutions, Transpire (formerly B2Cloud), McCorkell & Associates, Green Hat, The Reach Foundation, SIRVA Relocation, think project! (based in Germany), Generation Safe Solutions, Shine Financial Services, BIG Super, Westbank Constructions and Health Project. Show less

In my capacity as Senior Communications Consultant at Green Hat, a specialist B2B Information Technology (ICT) marketing agency, I developed end-to-end marketing campaigns for clients.Key Achievements* Development of content and emails for several nurture campaigns for key IBM software solutions* Creation of PR Playbook for EMC, which was adopted internally and by all other Australian marketing, advertising and public relations agencies* Creation of strategy, content and… Show more In my capacity as Senior Communications Consultant at Green Hat, a specialist B2B Information Technology (ICT) marketing agency, I developed end-to-end marketing campaigns for clients.Key Achievements* Development of content and emails for several nurture campaigns for key IBM software solutions* Creation of PR Playbook for EMC, which was adopted internally and by all other Australian marketing, advertising and public relations agencies* Creation of strategy, content and creative for channel sales materials to support launch of EMC VNXe product range in Australia* Development of highly successful animated campaign for Pacnet* While acting as Account Director for 12 months, I worked closely with my client to identify new opportunities in their market. Not only did sales leads dramatically increase, the client was so delighted, it brought all its business to Green Hat, becoming the business’ third biggest billable client* As a champion of brainstorming sessions, I helped educate agency members about the process, which resulted in the production of innovative, yet structures, concepts for clients that were more readily adopted Show less

Development and implementation of sponsorship policy and operating guidelines for the entire business Production of the first Health, Safety, Environment and Community report for the TRUenergy businessManaged two young people from the Reach organisation during their 12-month internship at TRUenergyDevelopment of community partnership portfolio for the Queensland and NSW market to complement TRUenergy's entry into the market, including contract negotiation with principal… Show more Development and implementation of sponsorship policy and operating guidelines for the entire business Production of the first Health, Safety, Environment and Community report for the TRUenergy businessManaged two young people from the Reach organisation during their 12-month internship at TRUenergyDevelopment of community partnership portfolio for the Queensland and NSW market to complement TRUenergy's entry into the market, including contract negotiation with principal partnersManagement of community partnershipsSuccessful management of media issues resulting in positive positioning for the business including water recycling and workplace safetyEstablishing a collaborative media relations team with other generation businesses Show less

Worked with Analytics and Communications teams to build incentive strategies resulting in increased retentionDeveloped a sales initiative for Football Victoria members to leverage VFL naming rights sponsorshipIdentified high value customers and sourcing sales incentives that successfully enticed customers to take up the offers while creating enormous cost efficiency

Integral in the re-branding of TXU/TRUenergy, specifically managing the development of a new Internet site, employee communications and supporting collateral for launch activities, with contribution to the development of a new above-the-line campaignDeveloped a wide range of brand projects, including a company-wide brand program for all employees Managed the development of interactive guideline documents in PDF and HTML formats for use by employees and external stakeholdersDelivered… Show more Integral in the re-branding of TXU/TRUenergy, specifically managing the development of a new Internet site, employee communications and supporting collateral for launch activities, with contribution to the development of a new above-the-line campaignDeveloped a wide range of brand projects, including a company-wide brand program for all employees Managed the development of interactive guideline documents in PDF and HTML formats for use by employees and external stakeholdersDelivered a number of creative communication programs Show less

Bachelor Of Applied Science, Psychology

Graduate Diploma, Public Relations