Marissa Barnes Email & Phone Number

• Serves as the primary contact, liaison, project manager, budget manager, and facilitator for the nearly 175 special events annually held in the City’s parks. By communicating with event organizers from application submission to event execution, I ensure that all party’s expectations are met or exceeded.• Cultivates and maintains effective relationships with event organizers, vendors, and community members. • Develops and implements marketing campaigns, including timelines, strategy, copy, and creativity, by coordinating all print, digital, and in-person marketing efforts for the Parks, Recreation, & Culture Department. • Collaborates with various departments to provide marketing or event assistance for special projects. Also, serving on the City’s internal Diversity & Inclusivity Team as the recording secretary.

• Developed and organized a program website using Squarespace with direction from fellow team members and recommendations from local students on the website’s usefulness, useability, and appeal.• Published original and informational content tailored to the program’s target audience that articulated the program’s vision and goals while increasing visibility. • Provided program progress updates to the internal staff, community partners, public and private civic leaders, and board members.

Lakeland, Florida Area

• Created private brand press releases to partnering publications while managing and tracking all published coverage.• Developed marketing and advertising solutions to support sales goals and strategies.• Provided media planning & digital content support by producing all private brand press releases to partnering publications while tracking marketing programs and providing ROI data by measuring key metrics.• Facilitated an informational press tour and festive tradeshow event for 3,000 customers collaborating with department heads and external stakeholders.

Plant City, Florida, United States

• Raised overall engagement, followers, and posts with constant publishing, editing, and monitoring social media content, activity, and interaction using Google analytics, CoSchedule, and Hootsuite. In addition to aiding in the implementation of a new social media strategy. • Created cohesive brand and customer-centric content and creatives for numerous campaigns (including email, social media, and website design), resulting in increased social media sessions and overall e-commerce conversions.• Assisted in the transition and integration of e-commerce, digital marketing, and internal site search platforms by communicating and updating the company president, marketing team, and certified website developers.• Collaborated daily with the marketing team and multiple internal departments to maintain an efficiently collaborative workplace.

Tallahassee, Florida Area

Washington D.C.

• Worked on a promotional strategy for Mentor Up according to the business plan• Headed and organized opportunities for AARP summer interns to network and bond• Hosted a panel discussion with successful professionals on how to become a leader in the workplace. • Contributed to re-branding promotional items, concepts, overall language, and theme of a national nonprofit program. • Collaborated with multiple departments within AARP to debut a new and refreshed Mentor Up at a national convention • Acquired and managed a relationship between AARP Foundation and a vendor to produce Mentor Up's state-of-the-art conference booth presence.

Business Administration And Management, General

I studied in the School of Business & Industry to receive my Bachelor‘s in Business Administration, focusing on Marketing. Presided.

High School Diploma, Ballet & Modern Contemporary

Studied Ballet and Modern Contemporary Dance