TO AGENCY OWNERS: I'LL HELP YOU STAND OUT FROM THE CROWD, SOLVE PROBLEMS, GROW YOUR AGENCY AND MAKE MORE MONEY. HERE'S HOW.1. AGENCY DIFFERENTIATION AND POSITIONING: You have hundreds of competitors. Why should a prospect choose YOU? Because of what you know (which is unique), not what you do (which is generic). I'll show you how to make the most compelling case of WHAT YOU KNOW BEST in creating higher awareness for your agency, all business development efforts and every presentation.2. BUSINESS DEVELOPMENT: Twice an advertising agency CEO, I've led many different teams to $500MM+ in blue chip wins such as Nestle, PETCO, Target Corp., MGM Resorts International, Disney and more (including B2B). Almost every victory was won vs. much larger competitors including many of the biggest agencies in the USA. There's a clear path to winning... and to losing. I'll coach your team on what to do, how to do it and what to avoid. 3. INCREASING PROFITABILITY: There are proven ways to achieving this and I'll help you execute them. My agency in Los Angeles was consistently among the 2-3 most profitable of its size in the U.S. per 4A's member surveys.4. ENHANCED CREATIVITY: Just because the client approved it doesn't mean it's good. Does your work glow with a high level of creativity and freshness that will help you a) attract top creative talent and b) win more business from clients who value what these rare people can contribute? I'll help you develop a strategic process that will raise the bar creatively at your agency.5. ONLINE SURVEYS OF AGENCY STAFF AND/OR CLIENTS: The most important information an agency owner can have is knowing what your people and clients really think about the agency. Objective, unfiltered knowledge is vital to your planning, business development strategy, investment in people and resources... and more. My online surveys will bring that information to you quickly and affordably.HOW I HELP CLIENT-SIDE COMPANIES GROW: My clients' categories have included packaged goods, retail, fast food, casinos/resorts, healthcare, pet products, financial services and more. I'm experienced in consumer research, branding, marketing communications and most phases of new product/service development (including concepts, research, brand positioning, naming, communications and introduction). I can provide objective evaluations of your current efforts, help your marketing and product development teams become more effective or both.TO LEARN MORE, VISIT WWW.AGENCYPROBLEMSOLVER.COM. Please contact me at 702-610-1641 or mark@agencyproblemsolver.com.
Listed skills include Integrated Marketing, Marketing Strategy, Advertising, Marketing Communications, and 32 others.
