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TO AGENCY OWNERS: I'LL HELP YOU STAND OUT FROM THE CROWD, SOLVE PROBLEMS, GROW YOUR AGENCY AND MAKE MORE MONEY. HERE'S HOW.1. AGENCY DIFFERENTIATION AND POSITIONING: You have hundreds of competitors. Why should a prospect choose YOU? Because of what you know (which is unique), not what you do (which is generic). I'll show you how to make the most compelling case of WHAT YOU KNOW BEST in creating higher awareness for your agency, all business development efforts and every presentation.2. BUSINESS DEVELOPMENT: Twice an advertising agency CEO, I've led many different teams to $500MM+ in blue chip wins such as Nestle, PETCO, Target Corp., MGM Resorts International, Disney and more (including B2B). Almost every victory was won vs. much larger competitors including many of the biggest agencies in the USA. There's a clear path to winning... and to losing. I'll coach your team on what to do, how to do it and what to avoid. 3. INCREASING PROFITABILITY: There are proven ways to achieving this and I'll help you execute them. My agency in Los Angeles was consistently among the 2-3 most profitable of its size in the U.S. per 4A's member surveys.4. ENHANCED CREATIVITY: Just because the client approved it doesn't mean it's good. Does your work glow with a high level of creativity and freshness that will help you a) attract top creative talent and b) win more business from clients who value what these rare people can contribute? I'll help you develop a strategic process that will raise the bar creatively at your agency.5. ONLINE SURVEYS OF AGENCY STAFF AND/OR CLIENTS: The most important information an agency owner can have is knowing what your people and clients really think about the agency. Objective, unfiltered knowledge is vital to your planning, business development strategy, investment in people and resources... and more. My online surveys will bring that information to you quickly and affordably.HOW I HELP CLIENT-SIDE COMPANIES GROW: My clients' categories have included packaged goods, retail, fast food, casinos/resorts, healthcare, pet products, financial services and more. I'm experienced in consumer research, branding, marketing communications and most phases of new product/service development (including concepts, research, brand positioning, naming, communications and introduction). I can provide objective evaluations of your current efforts, help your marketing and product development teams become more effective or both.TO LEARN MORE, VISIT WWW.AGENCYPROBLEMSOLVER.COM. Please contact me at 702-610-1641 or mark@agencyproblemsolver.com.
Agency Problem Solver
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PrincipalAgency Problem Solver Sep 1997 - PresentHands-on consultant bringing blue chip, national-level experience to small-to-mid-sized marketing communications agencies throughout the U.S. (integrated, advertising, digital, direct marketing, direct mail, media management and more). Areas of expertise include agency differentiation and positioning, increasing profitability, new business strategy and development, enhancing creativity, building longer-lasting client/agency relationships, fixing problems with difficult clients, creating more effective websites with stronger SEO... and more. Also develop and conduct confidential online surveys to provide agency owners with the unfiltered truth about what their staff and clients really think of the agency.Also work with client-side companies on branding, marketing strategy, communications strategy and effectiveness, new product/service development, consumer research, website development/SEO and client/agency relationships.
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Senior CounselorProsper Group Consultancy, Llc Jul 2018 - Feb 2021Tahoe City, CaProsper Group exists to help the owners of independent marketing communications agencies achieve their life ambitions and maximize the value of their lives' work.Our team of former agency leaders and owners focus their deep experience on implementing proven proprietary methodologies across our three practices of agency performance, owner exit planning and M&A transactions in order to drive owner and agency success.To learn more about Prosper Group, please visit www.prospergroup.net. -
President & CeoDrgm Advertising Jan 2006 - Mar 2008President and CEO of DRGM Advertising with offices in Las Vegas and Reno, NV. A leading agency in gaming, hospitality and tourism with clients throughout the U.S. including Mandalay Bay and Excalibur (Las Vegas, NV), Nevada Commission on Tourism, Buffalo Thunder Casino Resort (Santa Fe, NM), Grand Victoria Casino (Elgin, IL), Mystic Lake (Prior Lake, MN), Gold Strike (Tunica, MS), Grand Sierra (Reno, NV), Twin River (LIncoln, RI). River Rock Casino (Geyserville, CA) and more. During my tenure, we won seven major casino/resort accounts from California to Rhode Island after years of few significant new business wins -- and turned a serious operating loss into a substantial profit in one year. Employees increased from 47 to 62.
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Vice President/Strategic MarketingThe Phelps Group Oct 1997 - Dec 2005Responsible for marketing communications strategy, consumer insights and client/agency relationship for highly successful major client PETCO. Helped PETCO achieve 47 consecutive quarters of same-store sales increases of +5% or higher vs. year ago (which is believed to be an American retail record). Led selected new business pitches (won three of three including Warner Bros. Consumer Products, Smart and Final Stores and ARL Haircare). Also responsible for creating new marketing strategies and business-building initiatives for clients including City of Hope Cancer Center and Aramark Uniform Services. -
Co-Founder & PresidentCohen/Johnson, Inc. May 1985 - Sep 1997Co-founded and helped build Cohen/Johnson, Inc. (Los Angeles) into one of the largest, most profitable independent advertising agencies in the West from 1985-1997. We won top-tier new business including Target Corp.'s Mervyn's division, Nestle USA (multiple beverage brands), Jack in the Box, PETCO, Bally's Total Fitness, CareAmerica/Blue Shield of California, Dep Corp. (personal care products) and more... always against much larger, better known competitors. Our agency was consistently one of the top 2-3 most profitable of its size in the United States per annual surveys by the American Association of Advertising Agencies.
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Senior Vp/Group Account DirectorWells, Rich, Greene 1976 - 1985
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Frequently Asked Questions about Mark D. Johnson
What company does Mark D. Johnson work for?
Mark D. Johnson works for Agency Problem Solver
What is Mark D. Johnson's role at the current company?
Mark D. Johnson's current role is Two-time advertising agency CEO driving differentiation, positioning, creativity, new business and profitability for MARCOM agencies..
What is Mark D. Johnson's email address?
Mark D. Johnson's email address is jo****@****nic.net
What is Mark D. Johnson's direct phone number?
Mark D. Johnson's direct phone number is +170261*****
What schools did Mark D. Johnson attend?
Mark D. Johnson attended Dartmouth College, Dartmouth College - The Tuck School Of Business At Dartmouth.
What are some of Mark D. Johnson's interests?
Mark D. Johnson has interest in Horses, Electronics, Nascar, Sports, Automobiles, Travel, Collecting, Health.
What skills is Mark D. Johnson known for?
Mark D. Johnson has skills like Integrated Marketing, Marketing Strategy, Advertising, Marketing Communications, Strategy, Brand Development, Marketing, Media Planning, Online Advertising, Direct Marketing, Email Marketing, Marketing Research.
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