Mark Howarth Email & Phone Number

Amsterdam Area

• Develop mid and short-term strategies for sponsorship revenue streams, aligning with overall business objectives.• Create annual and long-range three-year plans to ensure timely and effective execution of sponsorship strategies.• Manage and coach senior executives and sponsorship executives, distributing daily, weekly, and monthly tasks to optimize team performance.• Train the sponsorship team through coaching and internal/external resources to equip them with the necessary skill… Show more • Develop mid and short-term strategies for sponsorship revenue streams, aligning with overall business objectives.• Create annual and long-range three-year plans to ensure timely and effective execution of sponsorship strategies.• Manage and coach senior executives and sponsorship executives, distributing daily, weekly, and monthly tasks to optimize team performance.• Train the sponsorship team through coaching and internal/external resources to equip them with the necessary skill sets.• Work closely with key account and sales teams to identify and capitalize on market opportunities.• Ensure the sales team has the right tools and knowledge to effectively sell sponsorship products.• Provide weekly, monthly, and quarterly reports on plan execution, revenue, cost, and pipelines to senior management.• Create monthly forecasts with detailed action plans to achieve revenue targets.• Develop management tools to facilitate communication and coordination among stakeholders involved in sponsorship delivery.• Collaborate with the Operations team to ensure timely and cost-effective delivery of sponsorship items by venues and contractors.• Collaborate with the Marketing team to ensure timely production and communication of promotional activities and materials. Show less

Amsterdam Area, Netherlands

• Collaborating on long and short-term goals for the team to support company, department and market vision.• Managing communications between operations, sales, and other relevant show teams regarding sponsorship, marketing opportunities, and event challenges; and tracking against timelines and show requirements.• Developing an understanding of the markets we serve, specifically Pharmaceutical Products, and delivering opportunities in line with these communities and clients’… Show more • Collaborating on long and short-term goals for the team to support company, department and market vision.• Managing communications between operations, sales, and other relevant show teams regarding sponsorship, marketing opportunities, and event challenges; and tracking against timelines and show requirements.• Developing an understanding of the markets we serve, specifically Pharmaceutical Products, and delivering opportunities in line with these communities and clients’ needs.• Creating and implementing sponsorship opportunities at multiple exhibitions (CPHI, Pharmapack & North America), which capitalize on existing show features as well as incremental ones.• Serving as a “project manager” across operations, event platforms, marketing, and other internal teams to ensure the fulfillment and execution of sponsorship contracts.• Working with vendors / internal suppliers to determine the pricing of existing and future sponsorship assets and deliverables. • Providing accurate and timely reporting of key statistics and other financial KPIs for the sponsorship products.• Appropriately managing client’s expectations while providing a high level of customer service in order to ensure client happiness and encourage future sponsor sales.• Meeting defined timelines set out by the line manager, various internal teams, vendors, and other show partners in order to fulfill contracted opportunities onsite.• Collaborating on the development of show policies and initiatives to further increase the success of sponsorship sales.• Collaborating with the customer insights team to measure the impact and success of the sponsorship year after year. • Developing relationships with the internal teams, vendors, show partners, and clients that support effective communication and exceptional results. Show less

London, United Kingdom

• Developing new revenue streams for sponsorship particularly online/digital sponsorship and event sponsorship• Sourcing and developing your own leads as well as using existing leads on the database• Attend Reed Exhibitions’ events and competitor events (both domestically and internationally) thereby maintaining relationships, expanding the database and prospecting for new business• Accurately report progress through weekly sales reports and forecast revenue projections allowing the… Show more • Developing new revenue streams for sponsorship particularly online/digital sponsorship and event sponsorship• Sourcing and developing your own leads as well as using existing leads on the database• Attend Reed Exhibitions’ events and competitor events (both domestically and internationally) thereby maintaining relationships, expanding the database and prospecting for new business• Accurately report progress through weekly sales reports and forecast revenue projections allowing the Exhibition Manager to budget accordingly.• Generating new business and growing the event year on year• Driving revenue for new projects and adjacencies • Working closely with sponsorship fulfilment team and ensuring all sales are delivered upon• Qualifying incoming leads and managing them with the existing team for stand and sponsorship sales• Work on new processes to manage and service new business to ensure customer satisfaction and retention• Contribute to delivering the individual events’ sponsorship and digital sales targets• Ensure team are fully briefed on any new initiatives to sell Show less

London, United Kingdom

• Generation of new leads from event exhibitors and the development of existing accounts.• Development of new corporate business through one’s own initiative and in collaboration with the event organisers, allowing for long-term advertising and branding around the venue. • Contributed and implemented strategies to grow revenue and collaborate with management to deliver increased media and graphic sales in both exhibition and conference events. • Created bespoke branding proposals… Show more • Generation of new leads from event exhibitors and the development of existing accounts.• Development of new corporate business through one’s own initiative and in collaboration with the event organisers, allowing for long-term advertising and branding around the venue. • Contributed and implemented strategies to grow revenue and collaborate with management to deliver increased media and graphic sales in both exhibition and conference events. • Created bespoke branding proposals for key clients, allowing me to highlight our full range of media opportunities and match their spending criteria effectively.• Ensured additional opportunities were fully explored with existing and new clients to achieve growth, improving rates and margins. • Account management: working closely with multiple departments to establish the duration of advertising, locations and artwork for my clients. • Identified new exhibitor clients through online research, floor plan management and proactive sales techniques.• Achieved high levels of customer satisfaction and service by focusing on the customer’s wants and needs and effectively manage client’s relationships from initial enquiry to post event, ensuring high levels of repeat business. • Identified and closed valuable business prospects quickly and effectively. • Established strong relationships to maximise selling potential.• Managed personal projects: media suppliers, contract agreements and CentrEd media opportunities. • Control over our main exhibitor/telesales email: handled all incoming customer enquiries in a timely and professional manner.• Company ambassador for Good2Great and social committee, helping to create a better working environment and company culture.Achievements:• Successfully closed 80+ sales.• Created a 100K+ revenue stream from both new/existing clients. • Converted 95% of incoming leads.• Efficiently managed 800+ exhibitors across multiple events. Show less

London, United Kingdom

• Development of sales opportunities with existing and potential clients via telephone, face to face and email platforms. • Managed personal targets, ensuring SLA’s were met within set KPI’s.• Kept up to date with industry developments.• Proactively managed client and business expectations to improve the value of our customer relationships.• Arranged and attended meetings with potential clients.• Account management: acted as the junction between our customers and the… Show more • Development of sales opportunities with existing and potential clients via telephone, face to face and email platforms. • Managed personal targets, ensuring SLA’s were met within set KPI’s.• Kept up to date with industry developments.• Proactively managed client and business expectations to improve the value of our customer relationships.• Arranged and attended meetings with potential clients.• Account management: acted as the junction between our customers and the operations teams by maintaining regular contact with both, ensuring effective communication and excellent expectation management.• Networked and represented our company at local events and trade shows around the UK and Europe as a marketing expert to proactively increase our reputation.• Identified and researched new growth areas for sales. • Keeping database up-to-date with contact details and sales development status. • Proactively collaborated with the marketing team to achieve successful campaigns.• Worked on site during the build-up, open period and breakdown of all the shows.• Collated and produced sale plans and reports as required. • Ensured that all sales administration was completed to a high standard and in a timely manner.Achievements: • Successfully made 150+ (B2B) outbound calls per day and 40+ direct conversations.• Exceeded sales goals by an average of 10% for 3 consecutive months.• Converted 90% of incoming leads. Show less

Mount Edgcumbe Country Park

• Responsible for revenue generation and encouraging repeat business from both existing and prospective clients and developing accounts.• Managed and produced corporate events.• Implemented a calendar of events for effective long term planning & management.• Project management: creating and implementing themed seasonal events. • Full involvement with advertising and promotional events: arranged and co-ordinated photography shoots, including styling of products, recruitment of… Show more • Responsible for revenue generation and encouraging repeat business from both existing and prospective clients and developing accounts.• Managed and produced corporate events.• Implemented a calendar of events for effective long term planning & management.• Project management: creating and implementing themed seasonal events. • Full involvement with advertising and promotional events: arranged and co-ordinated photography shoots, including styling of products, recruitment of models and liaising with photographers. • Marketed the business through social networking and advertising: Facebook, Twitter, Pinterest, Instagram and Google+ • Tracked plus reported activity sales against the detailed project plans, using Excel.• Analysed performance of all marketing strategies and prepared detailed marketing forecasts on a weekly basis.• Researching and identifying new growth areas for sales.• Prepared and delivered engaging promotional material.• Developed and implemented effective administrative processes.• Successfully managed and supported a team of five instructors.• Recruited and trained all staff members. • Ensured insurance obligations were always adhered to.• Additional on site sales and merchandising.• Maintenance of all equipment, listed building and grounds. Show less

Mount Edgcumbe Country Park

• Planned and managed the delivery of events: weddings, parties and corporate. • Managed all group rooms, banqueting processes and procedures.• Working on site during the build-up, opening and breakdown of all events. • Tracked daily revenue and prepared weekly and monthly reports, using Excel.• Performed clerical and administrative duties for managing director.• Oversaw procurement of catering and music. • Co-ordinated both the front and back of house… Show more • Planned and managed the delivery of events: weddings, parties and corporate. • Managed all group rooms, banqueting processes and procedures.• Working on site during the build-up, opening and breakdown of all events. • Tracked daily revenue and prepared weekly and monthly reports, using Excel.• Performed clerical and administrative duties for managing director.• Oversaw procurement of catering and music. • Co-ordinated both the front and back of house operations.• Successfully managed and supported 8-10 members of staff.• Trained and motivated staff to deliver outstanding customer service and provide great customer satisfaction, which included, silver service and barista training.• Monitored inventory of supplies. Show less

Sheffield, United Kingdom

• Successfully managed and trained staff, ensuring SLA’s were met within set KPI’s.• Merchandising for weekly promotions plus daily stock checks.• Managing all deliveries and liaising with warehouse.• Customer service; actioning complaints and refunds, plus organising repair bookings.

Tamworth

• Maximised sales opportunities applying varied selling techniques.• Identified customer requirements through positive interaction by informing, advising and encouraging customers to purchase.• Achieved all targets specified by head office within set KPI’s.• Undertook all monthly financial cost reporting, using Excel.