Mark Johnson Email & Phone Number

Lead and Manage product lifecycle from design concept to production of assigned categories. Ensure product maintains design intent while meeting/exceeding margin targets, quality standards and on time deliverables.Partner closely with Design to engineer product to meet margin targets.Partner closely with the Design team on all approvals related to product development.Writes and Produces Online Product Launches/Videos.Responsible for Technical and Sales training programs for Major National accounts including Bass Pro, Scheels and Public Lands.Brand figure head leading brand presentation for all Major National Accounts and Licensee’s.

Ensure Licensee product lines reflect Hobie Cat quality and brand objectives. Work with the Product Development team to ensure timely approvals and distribution.Leads Meetings & Coordinates Programs across all categories.Prepare product presentations for both internal and external review/use.Assist licensee with securing of assets to support product development.

Responsibilities managing all aspects of Surfboard production, sales, marketing and distribution. Owned business strategy and ultimately responsible for the business success of products through Global distribution.Managed all aspects of a team of 10 manufacturing and distributing Hobie Surfboards worldwide.Overlap and work with other teams including marketing, sales, and operations.Determine product specifications, budget and materials.Define the long-term strategy including road maps, use cases and competitive analysis.Expert in Shape3d, Proficient in Adobe Illustrator and Photoshop.Hand shaped over 7,000 surfboards and well into the 20,000 Surfboards via CNC technologyStarted Hobie Stand Up Paddle Board division in 2004 Responsible for all shapes and designs and global sales and distribution of over 20,000 SUP’s worldwide.

Responsible for National sales of Hobie Apparel.Brand ambassador producing and delivering brand and sales presentations to all major accounts across the country.Merchandise the apparel line to ensure alignment with the Hobie brand messaging.I traveled to New York monthly to oversee design and merchandising of Hobie Apparel.Opened up major accounts across the country-Macy’s, Dillard’s, West Marine and Bass Pro.Responsible for opening 80 Specialty Retailers across the country.Built Apparel sales from 0 to 8,000,000 in 4 years.

Hand shaped 7,000 surfboards.Air bushed over 5,000 surfboards.Master of Shape3d shaping software.Master Surfboard builder.Traveled to Shikoku Japan and shaped 300 surfboards in month and surfed daily.

Ba Business Economics

Bachelor Of Arts, Business Economics