Mark Nelson Email and Phone Number
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Results-oriented SENIOR EXECUTIVE with experience in major public, private, and start-up organizations in the ANALYTICS, MARKET INTELLIGENCE, and DIRECT MARKETING industries. Senior leadership positions as GM, PRESIDENT, EVP, and SVP in sales, analytics, services, corporate development, marketing, and product. Business ResultsTHE NIELSEN COMPANY: Exceeded growth goals 3 of 4 years.
Leadfusion
View- Website:
- leadfusion.com
- Employees:
- 20
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Senior Vice PresidentLeadfusion Apr 2012 - PresentGreater San Diego AreaLeadfusion is the leading provider of Financial Experience Management SaaS solutions to major banks, credit unions, and insurance companies. Responsible for all domestic sales and a team of senior sales executives based throughout the US. Presenter at Finovate Fall, Net.Finance, and the BAI Innovation Showcase. Published in The Financial Brand. 2017 and 2018 CUNA Diamond Awards Judge.
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PrincipalReef Break Consulting Mar 2011 - Mar 2012Independent consultant providing expertise in M&A, offshore outsourcing, partnerships, licensing, integration of acquisitions, product expansion, strategic planning, emerging markets, and new media. Deep domain expertise in advertising, marketing, analytics, data, market intelligence, and market research.
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General Manager, San Diego OfficeThe Nielsen Company 2008 - 2011Key member of senior management team with responsibility for all partner and licensing relationships, direct marketing services, legal functions, as well as general management responsibilities for the San Diego office. Reportedly directly to Division President. -
Senior Vice President, Corporate Partner ProgramThe Nielsen Company 2007 - 2011Restructured and retooled partner program to improve performance and focus on new media markets. Drove key wins with major partners in online, mobile, addressable TV, and digital out of home markets. Established senior-executive level relationships with Acxiom, Experian, Epsilon, Equifax, and Esri. Elevated partnership discussions to include high-impact strategic opportunities. Partnered with Nielsen corporate M&A team to evaluate strategic partner and acquisition targets.
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Vice President And General Manager, DimensionsSpss (Ibm) 2005 - 2006Consulted to the company’s Executive Vice President on restructuring the firm’s global consulting organization. Advised on services positioning, packaging, sales team engagement model, and offshore delivery. Later asked to join the company with responsibility for world-wide Dimensions services engagements in the Market Research and Enterprise Feedback Management (EFM) areas. Managed a team of 24 solution architects, consultants and engagement managers.
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Vice President, North America ConsultingSpss (Ibm) 2005 - 2006
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Executive Vice PresidentSymphony Services 2003 - 2005Joined to jump-start the firm’s efforts in analytics, with full leadership and P&L responsibility for the business unit, reporting to the CEO. Developed complete view of the analytics services market, determined vertical market focus, and set strategic direction for the group. Closed the group’s first, landmark deal with a major consumer packaged goods company to offshore their analytics processes. Grew the team from 2 to 40 employees in 24 months, including US-based sales and India-based delivery teams. -
President, Technology Sales OrganizationHarte-Hanks, Inc. 1999 - 2002Reported to company officer. Responsible for $60M revenue budget, sales organization P&L, and management of a 60-member sales team in five regional offices. Set strategy and managed all activities for new business development and account management. -
Vice President Of SalesZiff-Davis Publishing 1986 - 1999Key member of the five-person ZDMI senior management team that sold the division to Harte-Hanks for $105M, realizing a valuation of 11x EBITDA. Prepared offering memorandum, developed investor presentation, and pitched the division to potential buyers. Set division sales records for the team’s performance in 1999, achieving 109% of $41M revenue target and reducing cancellations by one-third. Regional Director of the Year in 1994; Sales Representative of the Year in 1992. Achieved President’s Club 10 out of 11 years in sales and sales management. -
Vice President Of SalesComputer Intelligence 1986 - 1999
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Co-Operative Education ProgramIbm 1982 - 1985Twenty months on-site engineering experience at IBM's East Fishkill, NY, facility.
Mark Nelson Skills
Mark Nelson Education Details
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Electrical Engineering -
Strategic Sales Management
Frequently Asked Questions about Mark Nelson
What company does Mark Nelson work for?
Mark Nelson works for Leadfusion
What is Mark Nelson's role at the current company?
Mark Nelson's current role is GM | President | SVP Analytics, Corp Development, Sales & Services | Data, Analytics, Marketing, Market Intelligence.
What is Mark Nelson's email address?
Mark Nelson's email address is ma****@****bal.net
What is Mark Nelson's direct phone number?
Mark Nelson's direct phone number is +185825*****
What schools did Mark Nelson attend?
Mark Nelson attended Purdue University, Harvard Business School.
What are some of Mark Nelson's interests?
Mark Nelson has interest in Science And Technology.
What skills is Mark Nelson known for?
Mark Nelson has skills like Analytics, Strategy, Market Research, Business Development, Management, Segmentation, Direct Marketing, Crm, Account Management, Saas, Leadership, Product Development.
Who are Mark Nelson's colleagues?
Mark Nelson's colleagues are Tori Ware, Anna Smiyj, Anita Rubalcava, Neil Aldridge, Chris Poe, Kevin Carrillo, Renan Ricci.
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