Mark Smith Email & Phone Number

St. Louis

Engaged and activated client contracts for several leading industry brands including Lindt Chocolate, Nestle Purina, Spectrum Brands, and AT&T to deliver high quality web experiences which included websites, mobile applications, e-learning applications, and special projects.Consulted, scripted, produced, and delivered specialized video projects for numerous clients ranging from on-air productions for HSN and QVC to full-length documentary films.Worked with diversely talented teams across several disciplines to consult with clients on overall brand direction including graphic design, marketing messaging, PR tie-ins, and SEO strategy.Crafted brand positioning for clientele in the form of written marketing copy for inclusion in web, email, and print media.Drafted documentation for client engagement including proposals, sales documents, and final contracts.

Greater New York City Area

Contributed to the editing of a 26-episode children’s television series which aired on the ION network in 2008.Generated written deliverable content necessary for the domestic and international distribution of the show.Created a unique database system with which to monitor Scholastic’s extensive DVD library as well as modified an existing system for the cataloging of all Scholastic media properties.Bookkeeping and interoffice related media reformatting/duplication, mailing, filing, and meeting summarization.

St. Louis

Managed a portfolio of client relationships to deliver targeted web content and special projects for several commercial industries including manufacturing (Carr Lane Mnfg.), engineering (Hunter Engineering), sales/retail (Purina, Build a Bear Workshop), and automotive (Dent Wizard) including unique projects for local St. Louis institutions such as the Science Center, St. Louis Zoo, and the Missouri Department of Tourism.Utilized google analytics and SEO marketing techniques to ensure high quality and unique traffic to our contracted client’s websites and tools. This also included setting up and managing content delivery networks for high-traffic client needs.Worked cross-departmentally to lead a team of designers, programmers, and production resources to deliver high-impact marketing campaigns.Composed all written communication to clients including proposals, discovery documentation, project schedules, and sales contracts.

Nyc

Cultivated and managed high impact client contracts across several top 100 industries including hospitality (Marriott and Hilton), fitness (WellBiz Brands), healthcare (WellCare), food service (The Melting Pot, Corner Bakery), automotive (VW, Polaris), and staffing (Adecco).Lead a team of account managers to implement new client projects and monitor and improve the health, status, and future prospects for their respective accounts.Researched and sold contract extensions to improve the overall client satisfaction with our services while increasing our monthly profitability goals.Developed all written documentation for our product offerings including all outbound communications about future releases to current and prospective clients.Maintained day-to-day contact with various client representatives to ensure proper adoption rates of our services and general customer fulfillment.

Greater New York City Area

Greater New York City Area

Drove innovation through product marketing and merchandising initiatives for the Columbia House DVD Club's web site, email and print catalogs to deliver exclusive and high-quality products to 2M+ consumers annually while maintaining projected margins and profitability goals.Provided strategic direction on product acquisition, segmentation, promotional offers and site publishing plans for category.Maintained and managed contracts with various vendors (Warner Brothers, Paramount, Starz etc.) in order to be constantly aware of the upcoming product pipeline and respond to shifting availability of titles by changing strategies in order to maximize revenue.

Greater New York City Area

Supervised the planning and execution of the annual Games for Change festival in NYC, including:Establishing high profile donor/participant partnerships and coordinating the resulting contracts, site tours, meetings, detailed correspondence, transaction record keeping, and reports between companies.Managing all on-site logistics such as promotional material creation (signs, programs, giveaways), keynote handling, and scheduling.Developing and running the registration software and process for the entire festival including targeted outreach to communities of interest.Maintained the day to day events of the Games for Change online community, including creating content for and managing the main website, listserv, blogs and social networks.Managed the Games for Change office including scheduling clients, preparing materials for potential donors, tracking expense reports, taking calls, and creating/managing the backend e-mail and database programs used internally.

Greater New York City Area

Apple-trained in pro applications including Final Cut Pro, Logic, etc. Completely fluent in Microsoft Office, Photoshop, Filemaker and various other time- and asset-managing programs.Diagnosed and fixed computer-related problems with either Macintosh hardware or software and kept up to date logs of customer interactions.