Mark Walker Email & Phone Number

San Francisco Bay Area

- Strategy & Operations lead for Hearst Magazines Advertising Sales organization.- Partner to Leadership (CRO & HOI’s), Ad Operations, Ad Product, Finance & HR- Oversee the Sales Operations function, focusing on:o Talent - Workforce structuring and optimizationo Tools - Enabling sales organization with essential tools & reportingo Process - Optimizing workflows within the sales organization- Spearheaded strategic initiatives aligned with Hearst’s global go-to-market advertising sales strategy, including:o Piloting a new go-to-market offering that leverages cross-functional capabilities in custom content, inventory, audience data, and media commerceo Restructuring the Hearst North American Sales organization for enhanced efficiencyo Redesigning the Hearst Global Solutions (HGS) organization to operate across 47 international markets o Developing a Joint Business Plan (JBP) framework for Hearst’s top 10 global clients

San Francisco Bay Area

Advised – Google, SoFi, Time Warner, Ford, Target, Pizza Hut, Lionsgate, Dermstore, Hearst Magazines- Associate partner for bespoke digital media advisory firm. - Advised Fortune 100 clients on all aspects of media, data, technology and capabilities enablement.- Led demand-side and supply-side client engagements, focusing on:o Assessment of internal and external digital media and marketing capabilitieso Implementation and adoption of MarTech platform infrastructureo Negotiation and establishment of foundational partnerships (technology, data, & inventory) across media ecosystemo Selection and review of services partnerso Digital product innovation - Directed the international rollout of Time Warner's global data strategy for Warner Bros and HBO- Key Achievements:o Developed a global data asset for TWX that became integral to the AT&T acquisitiono Attributed to growing incremental revenue for Google through client partnershipso Created a new business line for Target (Target Media Network) o Innovated a new go-to-market strategy for Hearst

London, United Kingdom

- Digital Lead for IPG Mediabrands World Markets group.- Responsible for rollout of specialized digital marketing capabilities across established agency brands in international markets.- Established programmatic media buying capabilities across 29 markets in Europe, Asia, Latin America, Middle East and Africa.- Conceived and executed a scaled global delivery model in 7 specialized service hubs in Denmark, Sweden, Hungary, Malaysia, Chile, UAE and South Africa.- Led market adoption initiatives with key constituents in the media ecosystem namely – O&O Agency Partners, Clients, Publishers, Data Aggregators and Technology Providers.- Hired & led a cross functional team of digital marketing practitioners in strategy, planning, media execution and analytics.- Key Achievement: o Grew global programmatic media revenue across global markets

San Francisco Bay Area

Clients included – Chrysler, J&J, BMW, Hyundai, Kia, Burberry, Turbo Tax, LifeLock, Sony Entertainment Group- Programmatic Media Strategy & Client Lead for US market.- Lead team responsible for programmatic media strategy and execution in NYC, LA, Detroit & San Francisco.- Managed a programmatic media delivery team including – Account Management, Media Strategy, Media Planning & Buying, Ad Operations, Campaign Management & Analytics.- Drove cross channel programmatic media capabilities adoption across IPG’s Media Agency Partners.- Accountable for P&L and revenue growth across multiple account portfolios.- Key Achievement: Supported the launch and growth of IPG’s most innovative and profitable business unit at the time leveraging technology, data and services

San Francisco Bay Area

Pdm, Post Graduate Diploma In Business Management

Marketing Management, Marketing Strategy & Account Management