Mark Baker Email & Phone Number

Seattle, Wa, Us

As Material Bank's Senior Web Analyst, I have been responsible for creating, thoroughly documenting, and implementing web measurement, testing, and reporting plans to support multiple B2B and B2C websites serving the US, EU, and Japan. The insights I provide drive product decisions aimed at building the best possible user experience while contributing to company's business objectives. Additionally, I transitioned all business properties to Google Analytics 4 (GA4), facilitated making GA4 data available in our data warehouse, planned the deprecation of Universal Analytics within the company, and drove efforts to respect user consent choices via OneTrust CMP and GTM.To be successful, I have to clearly communicate potentially complex and technical analysis or needs with executives, strategic business leaders, and related stakeholders while also working directly with engineers and technical leads to provide necessary requirements to be developed properly. This requires understanding of both worlds and the ability to articulate why work is needed and how it provides value to the business.

Serving as the interim general manager for Samplize, I worked closely with executive leadership to steer the direction of the company, create processes for documentation and workflow, improve communication and collaboration among team members, and identify opportunities to improve. Over this time, we came close to hitting revenue targets, but often reduced the impact of seasonal declines. I worked with our digital marketing agency to manage a sizeable monthly spend, improving the conversion rate 1.6%, reducing our cost per conversion by 27%, and increasing our ROAS by 10%. I onboarded an agency to manage email marketing which immediately saw a 10% increase in open rate over the previous period. Last, I coordinated improvements to the headless Shopify store with our product manager using behavioral and quantitative data resulting in improved user experience, product discoverability, and conversion rate.

Greater Seattle Area

Leading a service offering within Paciolan's Marketing Services, I helped major clients across the college athletics and performing arts industries analyze, understand, and utilize website traffic to better connect with fans/patrons and drive sales. I used web analytics from Google Analytics and other tools to make content strategy recommendations, generate relevant audience segmentation, and evaluate the customer journey from different channels including email marketing, search marketing, display, video, and paid and organic social. I was also responsible for helping clients set their marketing strategy, including budget allocations as well as campaign management for sales, lead-gen, and branding efforts across SEM, Meta, Spotify, YouTube, and Google Ads. Internally, I developed reporting solutions through Supermetrics and Data Studio, providing greater accuracy, reliability, efficiency, and scalability in our reporting, dashboard, data visualization, and presentation capabilities. These solutions evolved into more robust internal tools for benchmarking by comparable client types and tracking internal sales progress. I also served as the main point of contact for all things Google Analytics for most of the company. I collaborated often with Product teams providing insight and recommendations on existing and new technologies. I participated in numerous product inceptions, go to market teams, and cross-departmental groups working on many key product initiatives ensuring new technologies were optimized for SEO, discoverability, and tracking relevant interactions. I also helped create the transition plan from Google Analytics (UA) to GA4 including enterprise implementation across 200+ sites and the data tracking strategy for clients and internal use.

Greater Seattle Area

As a high-level support specialist, I provided internal and client support for digital marketing, web analytics, eCommerce, SEO, data strategy, social engagement, and report writing and maintenance across multiple platforms. I consistently engaged with internal resources and our clients to find creative solutions for any need that arises. I was also relied upon regularly to contribute to RFP's in my areas of specialty.I led TicketsWest’s website redesign working with an external vendor to improve site usability, presentation, CMS functionality, SEO, and performance meeting an aggressive three-month launch deadline. Typical days focused on helping the company and our clients analyze sales and marketing data using web analytics and sales reports in an effort to better allocate marketing dollars and improve our relationship with patrons, donors, and fans. Additionally, I provided education and training for staff and clients in my areas of expertise, created product and training documentation, and supported accounting operations by increasing efficiencies in billing and daily reporting processes.

Portland, Or / Seattle, Wa

My first position with TicketsWest included working directly with client venues and promoters to ensure the accurate back-end setup of events including maps, promotions, fees and rebates for proper settlement. Later, I was relied upon to assist fulfilling marketing requirements of client contracts, prepared detailed event analysis and reporting through audits and marketing data, cultivated and foster relationships with current and prospective clients, and lead TicketsWest’s regional social media campaign focusing on Facebook and Twitter. I was also collaborated with senior management on the creation, education, and implementation of TicketsWest's 2012 website redesign.

Portland, Oregon Area

In my role as Marketing and PR manager, I was responsible for creating and maintaining relationships with local media and industry contacts to elevate the venue profile during a time of ownership transition and rebranding. I developed all press releases as well as weekly and one-off advertisements for print and digital media. I also coordinated all permitting, ticketing, promotions and street team activities.I also served as a Production and Venue Manager, where I planned, executed, and settled high-profile events with performers and promoters, created vital internal documents used for offers, settlement and overall business direction. In this capacity I was able to work directly with acts such as Leon Russell, Digable Planets, and The Protomen. I was also called upon to program content as the venue tried to expand its reach to the local and regional rock/indie scene.

Greater Seattle Area

One of my childhood dreams achieved! I was honored to add to the success an iconic independent record store, curating a significant portion of the store's inventory by creating and maintaining strong relationships with independent labels and distributors. Through these relationships, I was able to book several in-store appearances and create lasting memories for many customers. I also managed all aspects of product inventory, shipping and receiving for accurate record keeping, and tracked/analyzed sales data and new releases for purchasing and returning.

Greater Seattle Area

Responsibilities as the Bumbershoot Production Intern included working closely with the Production Manager and Coordinator to create site, security, public safety, communications, staffing and access plans. Additionally, I generated and tracked all crew contracts including new requests on site and changes to existing contracts and assisted with on-site troubleshooting and managing the production office.

Murfreesboro, Tn

As the Concerts Committee Chair, I was responsible for coordinating regular meetings with the student committee and evaluating programming suggestions. I worked directly with bands, booking agents, and middle agents to negotiate contracts and program concerts in multiple indoor and outdoor venues ranging from 300 to 6,000 capacity including acts such as Medeski Martin & Wood, Kaki King, Demetri Martin, and Kanye West. I set budgets for all concerts, scheduled student workers, coordinated ticketing, created publicity and marketing efforts, settled shows when necessary, and handled all other event related activities.