Mark C. Email & Phone Number

Sunnyvale, California, US

Palo Alto, California, US

- Ensure compliance with global regulations through effective Marketing Process Optimization, Marketing Technology Operations, and Marketing Data Management to govern the activities we undertake in the industries and locales we serve.- Construct a robust data architecture to support large volumes of accounts and system transactions, enabling hyper-targeted.

Kirkland, WA, US

Accountable for driving global alignment and operational efficiency, providing regional sales account support across the Marketing and Sales functions

Kirkland, WA, US

- Oversee MAP (Marketo) implementation, program execution, users training and improve operational efficiency. Provide leadership and perspective, and drive stakeholders to decisions in ambiguous situations.- Build and manage off-shore MAP team to executing day-day business requests such as program creation, data ingestion and quality management..

Pleasanton, California, US

• Collaborate with Sales and IT teams to define and execute end-to-end lead flow process and ensure integration between marketing automation and CRM systems.
• Engineer automation workflows between Eloqua and SalesForce to ensure bi-directional data flow efficiency and MQL assignment accuracy.
• Drive alignment between Product Marketing and Demand Generation team to execute nurture programs to support lead and opportunity conversion goals.
• Monitor and troubleshoot marketing automation and lead management issues to ensure optimal delivery and tracking of marketing programs.
• Manage implementation of Marketing Technology Stack, ensuring operational efficiency and system performance.
• Led campaign attribution (BrightFunnel) implementation to measure campaign effectiveness and ROMI on new and existing marketing programs.

Pleasanton, California, US

Pleasanton, California, US

- Collaborate and enable the marketing program teams to implement effective integrated campaigns utilizing industry best practices.- Operate and maintain our marketing automation system (Eloqua) including workflows and integrations.- Interpret, take the lead to define, drive agreements, and implement new requirements.- Clarify our Eloqua best practices and.

- Oversees the Cloud Marketing Automation Platforms, Program Performance, Influence Development Road Map and Global Roll Outs covering 25 countries. - Functional Lead (Crossover Analysis & Communication Deployment) on the acquisition team for the successful Odin Automation Platform acquisition.- Design & Implement Global Leads Flow Strategies and Lead.

- Execute all email marketing campaigns for over 50 top industry vendors using SalesForce, Microsoft Dynamics Marketing 2015 and Microsoft Dynamics CRM 2013- Microsoft Power BI Dashboard and report creation using Power Query from CRM and MDM Odata feed.- Microsoft Dynamics Marketing (MDM) - Marketing Automation system implementation - Global System.

- Drive revenue by identifying local market opportunities, recognizing client‘s online media potential and presenting turnkey solutions to business owners.- Build a sustainable referral network and maintain positive relationships with businesses by attending local events, online forums and cold calling. - Provide online media consultation with market.

Brea, California, US

- SEO/SEM support for new website content, design and implementation.- Vendors liaison, performance setting, internal/external benchmarking and budget evaluation.- Data analyst - Microsoft Dynamics CRM to determine price point effectiveness, ROI, market trend. - Marketing campaign development – concept, execution, vendor proposal, copy writing and ad.

Brea, California, US

- Offered consultative sales proposal and managed all phases of sales cycle – prospecting,closing and service - 57% overall sales growth from 2010 to 2012.- Closed & managed over 600 satisfied new clients per year– 11% premium growth YOY.- Policy optimization, market trend analysis to minimize risk exposure -13% increase inretention ratio from 2010 to.

Toyota City, Aichi Prefecture, JP

- Analyzed and made key decisions on behalf of Toyota Corporation to increase dealer sales, provide immediate resolution and retain dissatisfied customers.- Completed extensive corporate leadership training on key communication techniques such as Anger Diffusion and Conflict Management.- Utilized C.R.M. system (Customer Connection) to communicate with.

Kista, Stockholm, SE

- Increased sales by implementing marketing promotions with dealers.- Performed leadership role by making split second decisions on behalf of the company.- Improved company’s image between corporate, dealerships and customers.

Professional Certification, Marketing Automation

Training: Microsoft Dynamics Crm 2011 5 Days Boot Camp, Dynamics Crm

Bachelor Of Business Administration (Bba), Marketing

High School Diploma, General Education

Education record