Mark C. Email & Phone Number

Sunnyvale, California, Us

Palo Alto, California, Us

- Ensure compliance with global regulations through effective Marketing Process Optimization, Marketing Technology Operations, and Marketing Data Management to govern the activities we undertake in the industries and locales we serve.- Construct a robust data architecture to support large volumes of accounts and system transactions, enabling hyper-targeted and highly personalized communications for driving user adoption. Utilize Marketing Automation, Marketing Analytics, and Marketing Systems and Tools to achieve this.- Take ownership of system and program design, optimizing the object structure and campaign strategy using Marketing Performance Metrics, Marketing Workflow Management, and Salesforce Flow to achieve program throughput at scale.- Act as a technical liaison between Revenue Operations, the Salesforce team, Marketing, and the Data Science team to drive customer adoption and data integration. Collaborate on seamless integration with Eloqua Marketing Automation and Marketo Marketing Automation.- Efficiently manage and optimize marketing campaigns and workflows, utilizing Marketing Campaign Management and Marketing Project Management methodologies, to ensure peak efficiency, crisp execution, and flawless performance.- Execute M&A Email releases, customer notifications, and company rebrand communications using Marketing automation platforms (Marketo & Eloqua), ensuring a smooth and impactful transition.- Revamp customer lifecycle nurture programs, conduct AB testing, and drive campaign personalization utilizing dynamic content, Marketing ROI Analysis, and Demand Generation strategies.- Implement funnel management using Full Circle Insights based on Sirius Decision's Demand Funnel model, optimizing lead generation and conversion at every stage.

Kirkland, Wa, Us

Accountable for driving global alignment and operational efficiency, providing regional sales account support across the Marketing and Sales functions

Kirkland, Wa, Us

- Oversee MAP (Marketo) implementation, program execution, users training and improve operational efficiency. Provide leadership and perspective, and drive stakeholders to decisions in ambiguous situations.- Build and manage off-shore MAP team to executing day-day business requests such as program creation, data ingestion and quality management. - Implement best in class marketing intelligence best practices; segment and leverage the marketing database for greater campaign efficiency, contact outreach, engagement and effectiveness within target accounts.- Leverage systems automation to improve processes and productivity, and make recommendations to support an organization scaling at a rapid pace.- Implementation of Sirius Decision's funnel management process including lead scoring, lead flow process from lead routing, sales qualification definitions, hand-off procedure to opportunity closing.- Drive lead routing operations, including technical changes to ensure efficient and accurate handoff to Revenue.- Led Full Circle Insights implementation for lead lifecycle funnel tracking and opportunity campaign attribution. - Oversee special projects and company initiatives from program conceptualization, design, execution, to success measurement.- Act as the hub between Sales, Marketing and IT, translating complex business requests into technical requirements for practical execution. Evangelizing the team and projects to identify existing components and technologies that can be leveraged to deliver on our goals.- Establish, maintain, and optimize scalable marketing processes that use best practices for campaign management

Pleasanton, California, Us

• Collaborate with Sales and IT teams to define and execute end-to-end lead flow process and ensure integration between marketing automation and CRM systems.• Engineer automation workflows between Eloqua and SalesForce to ensure bi-directional data flow efficiency and MQL assignment accuracy.• Drive alignment between Product Marketing and Demand Generation team to execute nurture programs to support lead and opportunity conversion goals.• Monitor and troubleshoot marketing automation and lead management issues to ensure optimal delivery and tracking of marketing programs.• Manage implementation of Marketing Technology Stack, ensuring operational efficiency and system performance.• Led campaign attribution (BrightFunnel) implementation to measure campaign effectiveness and ROMI on new and existing marketing programs.• Oversee the marketing database management, segmentation strategy and support privacy regulations. • Standardize and optimize marketing automation processes and QA procedures. • Document processes and communicate improvements to increase the marketing team’s ability to deliver marketing programs efficiently

Pleasanton, California, Us

Pleasanton, California, Us

- Collaborate and enable the marketing program teams to implement effective integrated campaigns utilizing industry best practices.- Operate and maintain our marketing automation system (Eloqua) including workflows and integrations.- Interpret, take the lead to define, drive agreements, and implement new requirements.- Clarify our Eloqua best practices and procedures acting as the primary “power user” to document and cross-train marketing team members.- Continually improve database quality through data enrichment, and data quality scoring.- Ensure that Eloqua campaign designs allow consistent campaign effectiveness measurement.- Analyze marketing program effectiveness and report results to senior marketing management

- Oversees the Cloud Marketing Automation Platforms, Program Performance, Influence Development Road Map and Global Roll Outs covering 25 countries. - Functional Lead (Crossover Analysis & Communication Deployment) on the acquisition team for the successful Odin Automation Platform acquisition.- Design & Implement Global Leads Flow Strategies and Lead Hand-Off Process for Ingram Micro Cloud's Industry Events and Vendor Programs- Solution actionable and impactful process improvement strategies in Dynamics CRM and Dynamics Marketing to drive cross-departmental alignment between Sales, Marketing and Engineering.- Analyze, Solution and Prioritize functional and technical business process requirements to improve existing Sales and Marketing automation platforms.- Support go-to-market strategies to the sales organizations vendors and reseller partners in order to capture an increased share of the vertical market and strategic business opportunitiesCloud Summit 2016 – Event Management - Administrate, Market and Support CS16 event mobile app resulting in a 90% User Adoption Rate.- Improve sales operational efficiency by implementing new lead capture and scoring process. - Reduced lead clutter by 55% - Increased Opportunity Creation by 108% - Improved Lead to Quote ratio by 7%

- Execute all email marketing campaigns for over 50 top industry vendors using SalesForce, Microsoft Dynamics Marketing 2015 and Microsoft Dynamics CRM 2013- Microsoft Power BI Dashboard and report creation using Power Query from CRM and MDM Odata feed.- Microsoft Dynamics Marketing (MDM) - Marketing Automation system implementation - Global System Hierarchy Design, Define Lead Ingestion Process, ROI reporting, CRM Database management, Marketing Automation setup and QA testing.- Process documentation for any CRM system related issues directly with Microsoft R&D team, while providing successful innovative workarounds to resolve immediate roadblocks.- Re-Designed existing lead ingestion processes and developed current sales processing workflow for Ingram Micro Cloud North America.- Create HTML for cloud vendor email marketing campaigns, monthly newsletter and event invites- Target segmentation, marketing list creation, customer data analysis and provide onsite cross-departmental CRM support. - Website Admin for IngramMicroCloud.com updating events page, vendor publications, service page and micro sites.- Database management including CRM data cleaning, contacts merge and work with IT team to execute system rules to improve database integrity.- Conduct sales and marketing CRM training for global cloud sales and marketing team.Training:July 2015 – Microsoft Dynamics CRM 2011 Boot Camp - 5 Day Training courses covered Customization and Configuration, Sales Management, Customer Service and Installation and Deployment.

- Drive revenue by identifying local market opportunities, recognizing client‘s online media potential and presenting turnkey solutions to business owners.- Build a sustainable referral network and maintain positive relationships with businesses by attending local events, online forums and cold calling. - Provide online media consultation with market trends and creative strategic approach using the latest online video SEO/SEM best practices.- Determine project parameters, coordinate staff and manage equipment logistics.- Creative director overseeing script designs, image captures, post productions, online executions, audio licensing and cloud media storage.- Video editing and color correction using a combination of Final Cut Pro X, Adobe Premiere and After Effects.

Brea, California, Us

- SEO/SEM support for new website content, design and implementation.- Vendors liaison, performance setting, internal/external benchmarking and budget evaluation.- Data analyst - Microsoft Dynamics CRM to determine price point effectiveness, ROI, market trend. - Marketing campaign development – concept, execution, vendor proposal, copy writing and ad creative.- Collaborate with external business consultants to develop day to day streamlined reporting functions.- Project management – contract/content legal review, Facebook/blog writing , administer testimonial programs and oversee local promotions.- Cross functional ad hoc audio and video support for interdepartmental executive presentations.- Job fair recruitment, presentation setup and logistics.

Brea, California, Us

- Offered consultative sales proposal and managed all phases of sales cycle – prospecting,closing and service - 57% overall sales growth from 2010 to 2012.- Closed & managed over 600 satisfied new clients per year– 11% premium growth YOY.- Policy optimization, market trend analysis to minimize risk exposure -13% increase inretention ratio from 2010 to 2012.- Piloted the PoliSeek College Leadership Sales Program –50% increase in Sales force.

Toyota City, Aichi Prefecture, Jp

- Analyzed and made key decisions on behalf of Toyota Corporation to increase dealer sales, provide immediate resolution and retain dissatisfied customers.- Completed extensive corporate leadership training on key communication techniques such as Anger Diffusion and Conflict Management.- Utilized C.R.M. system (Customer Connection) to communicate with Dealers and customers internationally to resolve customer concern.- Developed unique and professional phone etiquette by interacting with over 2500 customers and have received the I.A.N.A Certification from Toyota Motor Sales.

Kista, Stockholm, Se

- Increased sales by implementing marketing promotions with dealers.- Performed leadership role by making split second decisions on behalf of the company.- Improved company’s image between corporate, dealerships and customers.

Professional Certification, Marketing Automation

Training: Microsoft Dynamics Crm 2011 5 Days Boot Camp, Dynamics Crm

Bachelor Of Business Administration (Bba), Marketing

High School Diploma, General Education

Education record