Mark Farrell
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Mark Farrell Email & Phone Number

212f.com.au 📈 B2B Loyalty Reward Incentive Programs at 212F
Location: Sydney, New South Wales, Australia 10 work roles 2 schools
1 work email found @aimia.com LinkedIn matched
✓ Verified Jun 2026 4 data sources Profile completeness 100%

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Current company
Role
212f.com.au 📈 B2B Loyalty Reward Incentive Programs
Location
Sydney, New South Wales, Australia
Company size

Who is Mark Farrell? Overview

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Quick answer

Mark Farrell is listed as 212f.com.au 📈 B2B Loyalty Reward Incentive Programs at 212F, a company with 34 employees, based in Sydney, New South Wales, Australia. AeroLeads shows a work email signal at aimia.com and a matched LinkedIn profile for Mark Farrell.

Mark Farrell previously worked as Partnerships Director at 212F and Sales and Marketing Lead (contract) at Cruiseco Pty. Ltd. Mark Farrell holds Bsc Int. Business, International Marketing, 2:1 from University Of Technology, Sydney.

Company email context

Email format at 212F

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{first}.{last}@aimia.com
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Profile bio

About Mark Farrell

💡 Looking at how to grow sales and engagement in your B2B sales channel(s) with incentives, loyalty mechanics and aspirational rewards?As Partnership Director I deliver sales growth and channel performance outcomes for B2B manufacturers, distributors and resellers.212F designs programs, transitions existing programs and optimises B2B incentives, loyalty and reward levers to increase loyalty/sales/engagement. We are full-suite, end-to-end meaning use our own SaaS platforms and 'The Mighty 3' B2B rewards - iChoose visa solutions, travel & events teams for group incentives, and over 3,000 products for the 1000's of clients' customerswho qualify for, earn or redeem every day. ✔️ Looking to sell more or smarter through B2B loyalty & rewards? ✔️ Looking to drive more engagement from your customers?✔️ Looking to increase your share of wallet?✔️ Have other sales channel pain points?Get in touch, love nothing more than discussing pain points and sales growth for B2B marketers and sales.

Listed skills include Loyalty Marketing, Direct Marketing, Loyalty Programs, Digital Marketing, and 29 others.

Current workplace

Mark Farrell's current company

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212F
212F
212f.com.au 📈 B2B Loyalty Reward Incentive Programs
melbourne, victoria, australia
Website
Employees
34
AeroLeads page
10 roles

Mark Farrell work experience

A career timeline built from the work history available for this profile.

Partnerships Director

Current

Sydney, Australia

I am the Partnerships Director with 212F, working with clients to deliver sales growth and channel performance outcomes.As a single-source supplier of fully integrated B2B loyalty/engagement platforms, incentives and reward solutions we work from strategy and program design, to implementation, program and participant management to reward fulfilment.

Mar 2019 - Present

Sales And Marketing Lead (Contract)

Sydney, Australia

Owned the distribution, sales and $3m marketing budget to maximise yield for Cruiseco’s global charter products. Martech and lead gen focus; introducing technology to streamline processes, embedding effective channel management and improving overall rigour and governance through Cruiseco's direct/indirect routes to market.Initial 6 month contract extended.

Aug 2017 - Nov 2018

Sales & Marketing Director Anz

George Street, Sydney

Creating demand for Aimia's customer loyalty technology and loyalty services, winning revenue from new clients, using solution sales methodology over long B2B sales cycles. Established new and improved sales channels through partnering, driving long term growth by partnering with vertically and strategically aligned organisations.

Jan 2016 - Apr 2017

Senior Director, Client Services

Pyrmont, Sydney

Led Client Services teams delivering retained services, and won clients leading to establishment of two new B2C sectors (Gaming & Wagering, FS – Cards) across 9 clients. Delivery of custom-built proprietary technology and SaaS implementations, through to integrated marketing and loyalty strategies, including digital campaign marketing execution, using.

May 2013 - Jan 2016

Client Services Director

Pyrmont, Sydney

Responsible for all aspects of TABCORP's B2C loyalty strategy, execution and analysis. Program heavily reliant on systems and integrations between Aimia & Tabcorp’s systems. I improved customer engagement and advocacy at every level, using creative; campaigns; technology; reward & partner strategy; data science; UI/UX; mapping and delivering optimised.

Dec 2011 - May 2013

Senior Client Services Manager

Sydney, Australia

Joined Aimia to lead launch of Tab Rewards in 2011; promoted after 6 months to grow Tabcorp account as Client Services Director

May 2011 - Dec 2011

Project Manager

Sydney, Australia

Managed high profile marketing program, supported and funded by Racing NSW and State Government, to drive thoroughbred horse racing industry funds out of Victoria and in to NSW through B2B loyalty program.

Apr 2009 - May 2011

Marketing Manager

Warwick, United Kingdom

Sales enablement optimisation via customer acquisition, welcome and retention strategies. Executed through a roster of nine agencies, driving improved prospect conversion and customer experience performance across all 85 UK dealerships. Building efficiency and innovation in prospecting activity, conversion and retention of customers through creative.

Mar 2006 - Nov 2008

Marketing/Territory Account Manager

Connect Group

Birmingham, United Kingdom

Managed two high profile accounts, Bentley and LDV Commercial Vehicles. Sold marketing services to manufacturers and their dealer networks. Managed local area marketing for 30 dealerships in territory.

Sep 2003 - Mar 2006

Account Manager

Sydney, Australia

Managed clients for ANZ’s most trusted source of business marketing data.

Feb 2000 - Jul 2003
Team & coworkers

Colleagues at 212F

Other employees you can reach at 2one2f.com. View company contacts for 34 employees →

2 education records

Mark Farrell education

Bachelor Of Business (International Studies), International Business, 2:1

University Of Humberside
FAQ

Frequently asked questions about Mark Farrell

Quick answers generated from the profile data available on this page.

What company does Mark Farrell work for?

Mark Farrell works for 212F.

What is Mark Farrell's role at 212F?

Mark Farrell is listed as 212f.com.au 📈 B2B Loyalty Reward Incentive Programs at 212F.

What is Mark Farrell's email address?

AeroLeads has found 1 work email signal at @aimia.com for Mark Farrell at 212F.

Where is Mark Farrell based?

Mark Farrell is based in Sydney, New South Wales, Australia while working with 212F.

What companies has Mark Farrell worked for?

Mark Farrell has worked for 212F, Cruiseco Pty. Ltd, Aimia Inc, Pinpoint, Mastercard Loyalty Solutions, and Jaguar Land Rover.

Who are Mark Farrell's colleagues at 212F?

Mark Farrell's colleagues at 212F include Michelle Harper, Ethan Ravenhall, Amanda Prapulenis, Melanie Moore, and Lani Kirpichnikov.

How can I contact Mark Farrell?

You can use AeroLeads to view verified contact signals for Mark Farrell at 212F, including work email, phone, and LinkedIn data when available.

What schools did Mark Farrell attend?

Mark Farrell holds Bsc Int. Business, International Marketing, 2:1 from University Of Technology, Sydney.

What skills is Mark Farrell known for?

Mark Farrell is listed with skills including Loyalty Marketing, Direct Marketing, Loyalty Programs, Digital Marketing, Marketing Communications, Email Marketing, Online Advertising, and Marketing Strategy.

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