Mark Fauntleroy Email & Phone Number

Santa Monica, California, United States

I shape the positioning, messaging and growth strategy of retail performance marketing solutions. The e-commerce advertising marketplace is complicated. By simplifying opportunities for cross-channel product marketing, I help top retailers find new customers and realize significant revenue growth.

Greater Los Angeles Area

• Strategic guidance of product and data growth
• Development of Product Management team through mentorship
• Development of Product Marketing discipline

Greater Los Angeles Area

• Strategy and execution of roadmap for global data and insight product portfolio
• Built and managed a diverse team of Product Managers across multiple regions

Miami/Fort Lauderdale Area

I led Product Management for Simmons Market Research, building new trending solutions, mobile intelligence solutions and an analytics platform. I was the primary architect as well as value proposition marketer for an integration of Simmons survey research with Hitwise online clickstream intelligence. In this role I evangelized our solutions in a successful.

Miami/Fort Lauderdale Area

As Strategy and Innovation Manager with the Consumer Insights team, I design and launch innovative solutions to help marketers plan multichannel marketing strategies. I work to conceptualize and incubate new analytic tools that deliver intelligence about the characteristics, motivations and behaviors of consumers.

Managed the tactical business development of multiple consumer intelligence products helping marketers and agencies plan marketing strategies. Earned increasing responsibility for strategic product evolution and cross-functional innovation focus.

Miami/Fort Lauderdale Area

Under a business reclamation of the Simmons Market Research brand, I was brought in to instill a Product Management and Product Marketing discipline. I helped develop a concept and go-to-market strategy for local market planning and geospatial analysis products. These solutions helped Simmons grow to multi-million dollar revenue resulting in an acquisition.

Washington D.C. Metro Area

Developed requirements and reporting concepts for an innovative solution measuring audiences for streaming media networks and brands. This was a pioneering concept in the infancy of the technology. Managed client setup and service delivery team for pilot service.

Washington D.C. Metro Area

Managed policies for measurement of radio audience behavior with regard to complex marketplace conditions and sensitive client engagement ("Special Handling"). This involved a master knowledge of Arbitron radio measurement business and being a liason between Arbitron and client with regard to measurement issues or disputes. My experience and expertise lead.