Mark Lutz Email & Phone Number

Oversee 5 Divisions of Sales - B to B and B to C Domestically, B to B and B to C Internationally and Commercial sales U.S. and Canada.

Provide Sales, Marketing and E-commerce review to implement growth strategies for increasing top line sales and bottom line profit margin . This is supported with sales training and staff recruitment to strengthen the work force by increasing sales knowledge, skills, and abilities.

Member of the Local Organizing Committee developing all event operations of the 2009 Philadelphia LIVESTRONG Challenge. Specific area of focus for 7 of 9 months was corporate outreach, wingman recruitment, SAG recruitment, and course marshal recruitment. Event weekend assisted in registration management for packet pick up and SAG vehicle driver and coordinator during event. 2009 was largest field ever by 30% and largest fundraising achievement while many similar events experienced a 15 to 20% decrease due to economic downturn during 2009.

Director of Commercial Sales Team for the Northern East coast and Texas. Responsible for hiring, training, and development of sales team and implementing growth practices for the commercial business.

Managed sales and customer relationships with the company’s largest specialty fitness dealer accounts, representing 44% of total revenues, along with other major national accounts. Built strong, lasting relationships with customers, providing sales training and support to personnel at all levels from store management to corporate buyers, sales managers, and business owners. Consulted with senior management in product development of various cardio products including software, bio-mechanics, and cosmetics. * Assisted in development of Virtual Reality Programs – the most advanced treadmill programs still exclusive to PaceMaster™ – using distance-based programming.* Managed the two largest accounts for PaceMaster™ in the U.S. out of three account managers, posting a 145% increase in my accounts over a two-year period.* Established and managed relationships with Runner’s World, Consumer Reports, Consumer Digest, the LA Times, and other industry leading publications for Treadmill and Elliptical reviews, and frequently achieved the highest reviews in the fitness industry.* Developed dealer sales training programs that grew business for all the company’s accounts.* Created Point of Sale (POS) posters, hang tags, and counter stands to tell the story and sell the product using key advantages of the PaceMaster™ brand.

Responsible for 28 retail stores, 7 distribution centers, purchasing dept., total of 130 employess, and assisted with marketing.