Mark Mchugh Email & Phone Number

As Head of Personalized Products, my responsibility was to launch a unique product category focused around Photo Jigsaw Puzzles - and - successfully grow the business. Pre-Launch & Launch Responsibilities:- Conducting market and consumer research- Developing the product offering, pricing, and value-proposition- Implement the go-to-market strategy for launch- Reactivated our e-commerce site and managing the content on site- Coordinated brand photoshoot Ongoing Responsibilities:- Manage category P&L - Oversee marketing and communication efforts including SEA, email, public relations, and promotions- Analyze performance of the business, as well as e-commerce KPIs- Plan roadmaps for future success within the North American market

As the Product Marketing Manager for Puzzles and Toys, my role was to lead all marketing activities that will strengthen our products, our brand and ultimately drive sales.• Understand competitive products and their positioning• Collaborate with product managers, public relations and sales to develop product positioning (design, content, acquisition, product, sales)• Follow and analyze market trends to position products• Develop product marketing strategies (advertising, product launching, channels and campaigns)• Craft compelling messages across marketing channels (landing pages, ad campaigns, in-store materials)• Test marketing product features, releases and ad copy• Assess performance of marketing programs and make required changes

As the Digital Marketing Manager, my responsibility was to develop and deliver marketing strategies that attract customers to our brand websites, build an online presence and to promote the products/services for the Ravensburger, BRIO and Wonder Forge brands. This included designing and implementing marketing campaigns to enhance influence of online products or services, managing all social media accounts and executing email marketing campaigns to drive awareness and sales. As the Product Marketing Manager, my responsibility was to develop the overall launch strategy for puzzles, toys and BRIO. This included researching new product options, analyzing category insights and proposals, sales trends, competitors, and buying habits.

My role as the Associate Marketing & Games manager was split between marketing and product development. Half of my responsibilities required managing the development of marketing promotions and strategies for all product categories under the Ravensburger and BRIO brands. The other half of my responsibilities was dedicated to product development of games. Key Responsibilities:- Identify and execute strategic campaigns for newly launched products - Manage external PR agency relations and plan key coverage for categories- Coordinate design projects for both sales and marketing collateral with designers - Develop online strategy for North America with teams in Germany - Adapt product packaging and components for North American market- Play test and demonstrate games for sales and at events for consumers

Boston, Ma

Text100 is a global communications agency with over 500+ staff in 45 offices around the world. For 30 years, Text100 has developed enduring multi-market partnerships with many of the world’s biggest brands. The agency offers a wide range of services, including public relations, design, web development, analytics, research, digital and social media. As a Public Relations Intern, my responsibilities included:- Worked with a range of reputable technology clients, including IBM, Schneider Electric, BlackBerry, Pegasystems, ChannelAdvisor, NaviSite and Shazam on strategic PR campaigns.- Managed weekly tracking of all earned media coverage for the ChannelAdvisor team.- Organized and built media lists for IBM, Schneider Electric, Pegasystems and ChannelAdvisor, including contacts at business, trade and local media publications.- Prepared briefing documents for interviews between client executives and media contacts.- Researched and created comprehensive editorial calendars for Pegasystems and NaviSite to track upcoming editorial opportunities.- Conducted media and social audits for developing digital and PR strategies.- Assisted Text100 North American teams with analyzing social strategies for audits used in new business efforts. - Pitched stories to editors and reporters at relevant publications.

Manchester, Nh

KEZA Media is a fully integrated digital marketing firm specializing in web development, social media management, print and interactive design. As a Social Media Strategist, my responsibilities included:- Headed social media strategies, campaigns and promotions for Merz Construction.- Helped develop a social media management service offered to clients.- Conducted brand research for maintaining brand voice and sensibilities.- Generated content optimized for sharing on all social platforms.- Analyzed and measured key social metrics using Sprout Social and Hootsuite.- Identified new business opportunities and contributed to client acquisition pitches.

Portsmouth, Nh

Irving Energy is a division of Irving Oil, a family-owned and privately-held regional energy processing, transporting, and marketing company based in Canada. Irving Energy delivers heating oil, propane and diesel to homes and businesses across New Hampshire, Maine, Vermont, New Brunswick, Nova Scotia, Newfoundland, and Prince Edward Island.As the Marketing Intern, my responsibilities included:- Conducted market research for New England residential energy demographics. - Designed advertisements for print, direct mail and online campaigns with Adobe Creative Suite.- Organized and staffed local events to show Irving as an active member in their communities.- Wrote content for blogs and e-newsletters distributed to New England Irving customers. - Oversaw sponsorship project, targeting partnerships between Irving Energy and local businesses.- Responsible for office tasks including mailing and faxing invoices to other branches, scheduling meetings, filing reports, and assisting on all department projects.

B.S, Tourism Planning And Development

Minor in Community Planning Minor in Business Administration

Master'S Degree, Marketing

Master's Degree in Marketing Graduate Certificate in Social Media Marketing