Developed and implemented long-term online marketing strategy for a flame-resistant clothing manufacturer which included the development of multiple sales channels to diversify sales opportunities, increase brand exposure and generate revenue. Key Contributions:• Implemented and managed creation of Shopify website, increasing sales by 400%; • Developed Amazon FBA marketplace, increasing sales from $4000 to $100,000 per month; • Oversaw the creation of two online… Show more Developed and implemented long-term online marketing strategy for a flame-resistant clothing manufacturer which included the development of multiple sales channels to diversify sales opportunities, increase brand exposure and generate revenue. Key Contributions:• Implemented and managed creation of Shopify website, increasing sales by 400%; • Developed Amazon FBA marketplace, increasing sales from $4000 to $100,000 per month; • Oversaw the creation of two online ordering platform for wholesale customers to order direct;• Restructured Klaviyo email marketing platform, creating segmented audiences, flows and campaigns;• Established and implemented SMS campaign strategy using Attentive to obtain and market to new customers;• Created monthly marketing calendars to coordinate upcoming campaigns;• Researched and forecasted inventory needs to ensure sales channels had appropriate inventory levels;• Drove sales using paid sources such as social media ads as well as Google and Microsoft Ads;• Created Google Shopping channel to increase brand exposure and sales;• Participated in the development of new products and implemented new product launches. Show less

Responsible for substantial growth of a start-up company to a successful digital marketing firm, specializing in web design/development, SEO, SEM, social media and reputation management. Key Contributions:• Initiated and tracked SEO programs for 75+ clients from a diverse array of industries; • Implemented and managed more than 50 website design projects from concept to final launch;• Analyzed analytics data for all digital platforms and adjusted campaigns to improve… Show more Responsible for substantial growth of a start-up company to a successful digital marketing firm, specializing in web design/development, SEO, SEM, social media and reputation management. Key Contributions:• Initiated and tracked SEO programs for 75+ clients from a diverse array of industries; • Implemented and managed more than 50 website design projects from concept to final launch;• Analyzed analytics data for all digital platforms and adjusted campaigns to improve engagement;• Trained and mentored staff on digital marketing best practices and changes;• Developed content schedules for websites, blogs and social media platforms. Show less

Oversaw the implementation of operational activities of two additional locations and an increase in revenue from $250,000 to $3,000,000+ per year.Key Contributions:➢ Oversaw operations for three locations including managing inventory, logistics, and customer relations;➢ Negotiated product pricing with vendors to increase profitability and control costs; ➢ Easily collaborated with diverse colleagues including Directors, Affiliate Marketers, and Board Members.

Assisted with the supervision and administration of Navy public affairs programs. Edited the largest military newspaper on West Coast (The Signal Bridge).Key Contributions:➢ Created more than 200 news, feature and sports articles;➢ Performed as an on-air talent for more than 400 radio broadcasts;➢ Conducted quarterly seminars to train 50+ public affairs officers on proper news-writing techniques using AP style guide; ➢ Managed in-port tour program for the aircraft… Show more Assisted with the supervision and administration of Navy public affairs programs. Edited the largest military newspaper on West Coast (The Signal Bridge).Key Contributions:➢ Created more than 200 news, feature and sports articles;➢ Performed as an on-air talent for more than 400 radio broadcasts;➢ Conducted quarterly seminars to train 50+ public affairs officers on proper news-writing techniques using AP style guide; ➢ Managed in-port tour program for the aircraft carrier, U.S.S Carl Vinson. This included responding to tour requests, training tour guides, maintaining schedules and coordinating with base security to grant access to tour participants;➢ Honorable Discharge - United States Navy. Show less