Marlo Oster Email & Phone Number

Westwood, Ma, Us

San Francisco, California, Us

Vancouver, Bc, Ca

Built out the marketing function at CTO.ai, defined our brand guidelines and target personas, developed persona specific messaging, database segmentation and content marketing initiatives to drive growth.Responsible for the strategy and execution of integrated marketing programs to drive brand awareness, developer community engagement, product signups and B2B pipeline.➢ Implemented CRM database and supporting tools for marketing automation, sales enablement and operations; documented processes and best practices for training and enablement of new employees to drive operational excellence. ➢ Implemented attribution models and analytics dashboards to surface metrics that enabled optimization and performance analysis across marketing initiatives.➢ Owned ongoing competitive analysis, translated marketing research into buyer enablement content for the sales team that tied our product’s use cases and value proposition to business outcomes.

Vancouver, Bc, Ca

Emeryville, California, Us

Performed the dual role of General Manager with full P&L responsibility for the ReTargeter business unit and SVP Media of Sellpoints' driving development of retail media solutions. Sellpoints, acquired by Syndigo, is a product page content optimization platform for brands managing online product sales across retailers such as Walmart, Costco & Office Depot. ReTargeter operated as a stand-alone brand & business unit following its acquisition by Sellpoints 2015.Partner across the organization to develop short- and long-term plans for revenue growth, drive plan implementation, and measure effectiveness with GTM, product management, sales enablement, and cross-functional operations. Manage a team of professionals, providing clarity of purpose and an environment conducive to diversity of thought, innovation, and personal/career growth.➢ Launched pilot programs at strategic retailers, operationalizing the workflows across non-integrated teams following M&A, growing revenue substantially within 6 months.➢ Led and trained a team of technical account managers, establishing best practices for client services and technical fulfillment. ➢ Maintained technology integrations, contract negotiations & business development across strategic partnerships.

Emeryville, California, Us

Emeryville, California, Us

Emeryville, California, Us

ReTargeter (acquired by Sellpoints in 2015) is a programmatic advertising platform which provides omnichannel behavioral targeting solutions with full-service and self-service business models.

Emeryville, California, Us

Earned promotion from individual contributor to a Director overseeing a team of Account Managers and Account Executives. Championed innovations to business and technology operations resulting in holistic P&L turnaround in revenue and profitability. ➢ Key leader during ReTargeter’s acquisition by Sellpoints. Developed and implemented protocols for managing media and forecasting revenue, moving the organization from burn to profitability within 2 months.➢ Championed new pricing initiative for variable costs throughout the ad-tech ecosystem, resulting in a simple, profitable and competitive CPM model.➢ Developed training and onboarding processes. Wrote all job recs, established interview process, evaluation criteria and interview panel. Coordinated with external recruiters where needed.

Emeryville, California, Us

➢ Managed a book of business representing 70% of gross revenue, including 50+ accounts and 300+ campaigns with only 2% churn.➢ Led training for technical account management (programmatic media buying) and the establishment of best practices. Coached and assisted in client engagements. Designed compensation plans set goals/quotas for variable compensation.

Boulder, Colorado, Us

Boulder, Colorado, Us

Boulder, Colorado, Us

Trada is the world's first crowdsourced marketplace for paid search.

Philadelphia, Pa, Us

International Affairs, Economics, Chinese

Data Science Intensive