Development And Marketing Lead
CurrentOrchestrated comprehensive marketing strategies across email newsletters, online content, and social media campaigns.Led the brand refresh efforts for the organization, overseeing the design and development of a new website to enhance brand visibility, improve user experience, and drive outreach effectiveness.Directed strategic initiatives and marketing campaigns, ensuring alignment with organizational objectives and KPIs through cross-functional collaboration with various departments, including product and design.Spearheaded engagement and enablement initiatives, fostering data literacy among staff to make informed, data-driven decisions.Developed and managed digital content for marketing campaigns using tools such as Canva, ensuring brand consistency and impactful communication despite budget constraints.