I am a data consultant and innovation director with over 25 years’ experience. I’ve advised a vast range of companies on projects which optimise the value of their data, defining transformative programmes to maximise profitability. I have an intuitive grasp of how the application of data techniques can solve business problems, developing pragmatic solutions which bring data to life and realise benefits to clients - regardless of sector.At Jaywing, I had a broad remit, leading product development and innovation as well as doing hands-on client consultancy in areas such as data management, risk, fraud, decisioning, marketing analytics and the application of AI. I developed award-winning solutions, such as Archetype, a modelling platform that enables the creation of controlled, explainable predictive models using Neural Networks – transformative models which are robust enough for use in banking but just as applicable in fraud detection, marketing propensity and a host of other applications where existing data can be used to predict outcomes, driving significant savings in cost, risk and fraud losses and maximising profitability. I acted as a spokesperson in areas such as AI, fraud and data regulation, worked with clients of all shapes and sizes, and led a number of software developments including market-leading approaches to marketing attribution, digital analytics, online Collections and commercial lending decisioning.Now at Equifax, I work with clients in the financial services and fintech space, showing them how they can take advantage of innovations like Open Banking and Income Verification, integrating new approaches with more traditional data to speed up the decisioning journey whilst improving the quality of the decision being made. Whether you’re an established player looking to improve, or a new entrant looking to make sense of the vast array of data and decision platforms that are out there, I can help.I’ve worked in senior roles at all three of the UK’s credit reference agencies, as well as in consultancy and banking; I’ve consulted with companies of all shapes and sizes, and while my career started in IT development, I’ve also undertaken roles which encompass sales, marketing, software development and product design. Unifying all of these is a burning question that has never been more relevant: how do we do better things with data?