Creative Director, Brand Manager, Product Design Director, Product Marketing Director
Dwindle Distribution
Greater Los Angeles Area
My responsibilities with Dwindle Distribution expanded to include the management of four in-house brands, overseeing varying daily operations of the creative, production, and marketing teams per brand.DARKSTAR SKATEBOARDSCREATIVE DIRECTOR / BRAND MANAGER / PRODUCT DESIGN DIRECTOR / MARKETING DIRECTOR / 2008 - 2023• Co-founded brand, achieving Dwindle Distribution acquisition within 3 years.• Led five prebook product seasons and five at-once marketing seasons per year.• Supervised freelance illustrators, designers, photographers, videographers, editors and recording musicians with contracts, concepts and deadlines.• Negotiated, signed, and maintained licensing relationships with art foundations, brands, and studios – including Basquiat, Sorayama, Harley-Davidson, Blizzard, Warner Bros., and Dreamworks.DUSTERS SKATEBOARDSCREATIVE DIRECTOR / BRAND MANAGER / PRODUCT DESIGN DIRECTOR / MARKETING DIRECTOR / 2021 - 2023• Repositioned brand for global expansion ahead of the 2024 Olympics.• Rebranded through the introduction of new product categories, updated logo system, refreshed art direction, unique brand collaborations, and artist/influencer/team integration.MADNESS SKATEBOARDSBRAND STRATEGIST & PRODUCT MARKETING DIRECTOR / 2018 - 2023• Achieved recognition as the fastest-growing skateboard brand through disruptive visual language and aggressive social content.• Ideated, created, and managed digital and print content. DWINDLE DISTRIBUTIONSUSTAINABILITY STRATEGIST / 2020 - 2023• Pioneered sustainability initiatives for skateboard product manufacturing and packaging.• Led sustainability communication with marketing teams.
