Matt Hurn Email & Phone Number

Orinda, CA, US

San Francisco, CA, US

San Francisco, CA, US

Founded in 2009 and headquartered in San Francisco, Turo is a car sharing marketplace where travelers can rent any car they want, wherever they want it, from a vibrant community of local car owners. Travelers choose from a totally unique selection of nearby cars, while car owners earn extra money and help fuel their adventures.A pioneer of the sharing.

San Francisco, CA, US

San Jose, CA, US

San Jose, CA, US

San Francisco, California, US

• Developed strategy and oversaw loyalty program for the largest specialty‐clothing retailer in the US: Old Navy.
• Responsible for all customer retention activities for the Old Navy Card/PLCC platform.
• Translated overall business objectives into actionable plans for the department.
• Managed marketing campaigns end-to-end – 14 annual campaigns involving complex segmentation and offer testing.
• Led change in customer lifecycle to drive long‐term loyalty and increase in spend.

San Francisco, California, US

• Managed credit card/PLCC portfolio – focusing on loyalty and retention, increased customer retention.
• Developed strategic and revamped customer contact strategy for both email and direct mail communications – resulting in higher frequency of contact, complex segmentation structures and better response.
• Increased customer email database size 250% through online and retail acquisition plans.
• Realized the need for, and led the international CRM strategy including growing the email file and customer communication plan.
• Oversaw circulation and creative development for all email campaigns (roughly 12 campaigns per month, each with various segments).
• Developed custom modeling to deliver higher incrementality in all campaigns while decreasing unnecessary discount spend

Atlanta, Georgia, US

• Led the strategy and development of national B2C marketing campaigns – conducted in 31 markets and accounted for roughly 50% of company sales.
• ƒ Managed the centralization process of all email communications through third‐party vendor – which resulted in a 200% increase in delivery rate and 300% increase in click‐through rate.
• Optimized interactive media mix to decrease CPL, CPC and CPA.
• Developed best‐in‐class loyalty program targeted to B2B customers.
• Realized the need for, and led the development of a target profile marketing system to give transparency into our actual buyer vs. prospect profile.
• Established annual calendar for all marketing communications activities – both online and offline.

Towson, MD, US

Towson, MD, US

Summer Internship - Identified potential business opportunities through competitive and financial analysis.