Matt Krawczyk Email & Phone Number

Toronto, Ontario, Canada

In my dynamic leadership role at Xello, I focus on driving growth and success across high-priority states, with a strong emphasis on client retention and business expansion. My multifaceted responsibilities include:Collaboration with Sales, Success, Training, and Onboarding Teams: I work closely with these teams to develop comprehensive territory strategies, strengthening our market position and identifying new opportunities. This includes overseeing assigned states such as Arkansas, New Mexico, Missouri, South Dakota, Kansas, and Wisconsin to ensure alignment with our strategic goals.Contribution to RFPs with the Proposals Team: I actively contribute to Request for Proposals (RFPs), collaborating closely with the Proposals Team. This involvement is crucial in demonstrating our competencies and securing new business.Marketing and Territory Strategy Execution: In partnership with the Marketing team, I execute territory strategies that encompass webinars, blog posts, client spotlights, and video testimonials. This collaborative effort is key in enhancing our market presence and engagement.Partnership with State Partners and Education Sectors: My role involves working intimately with state partners, departments of education, education service centers, and nonprofits. I ensure we meet contractual obligations and work towards the continual renewal of these partnerships.Key Achievements:Developed robust relationships with state and district administrators, establishing Xello as a strategic partner.Launched and managed territory-specific marketing campaigns in collaboration.Enhanced client retention through strategic engagement, product utilization, and upselling.Selected Contributions:- Working closely with my Sales team, we closed $700K in new business across four states.- Grew sales pipeline to $3.7M marking a 20% increase and a 40% increase in pipeline conversion. - Retained $5.9M in existing business, contributing to a 111% growth rate to plan.

Toronto, Ontario, Canada

Utilized Strongpoint's Customer Success Methodology and partnered with customers stakeholders to understand their goals, assess their capabilities and provide recommendations to help them accelerate achievement of their audit and compliance objectives. Guided customers on organizational strategy, governance and change management best practices based on customer needs. Selected Contributions:Demonstrated hands-on NetSuite product knowledge by applying platform features and functions to customer business priorities and roadmap. Proactively identified risks to the customer achieving their stated business goals and worked with the account team to build a risk mitigation plan. Produced and executed a comprehensive adoption path showing the current state, target future state with timeline, and an underlying enablement plan. Delivered business value and innovation to a customer’s SOX Audit needs by understanding our customers’ key business challenges. Reduced churn by building and fostering executive-level relationships with the customer’s IT and business executive leadership, sponsors and decision makers to solidify our partnership and commitment to the customer business and IT sponsors & stakeholders. Working collaboratively with the Account Team and NetSuite Sales Team, effectively networked within accounts from the Executive-Level down, in order to help customers achieve their audit and compliance objectives.

Toronto, Canada Area

Managed renewals, drove revenue growth, and limited churn within my assigned portfolio of accounts. Forged advisor relationships with clients in order to increase adoption and satisfaction. Shared best practices for the successful implementation of Xello. Nurtured account retention by proactively engaging with clients to gain insights, communicating new and improved product functionality, undertaking analysis, identified opportunities for increasing usage, and foster add-ons and upselling. Clearly articulated the Xello value proposition through update sessions, phone calls, webinars, and other client communication venues.Selected Contributions:Achieved overall retention rate of 118% and 883K US in total revenue. Supported school districts in Arkansas, Michigan, Kansas, Iowa, North Carolina, Minnesota and Ohio to drive retention, build client advocacy, and drive overall sales growth.Providing support to the Arkansas Department of Education, fulfilling our agreements as per the RFQ which includes: weekly reporting exported to the ADE, scheduled state payments, quarterly vendor checklists, note taking during all meetings, follow-up with state contacts on deliverables, as well working with the Arkansas Team to retain 93.7% of districts. Personally achieved 107% retention in the state of Arkansas, onboarding 15 districts and securing an additional 102K US in revenue over our three year agreement with the Arkansas Department of Education.3 Client Spotlights –Arkansas, Kansas, Iowa which demonstrates the success each client had working closely with me.Collaborating with Sales to support three large Xello upsells – in Kansas, Michigan, and Arkansas totaling $124k in new sales.Hosted several virtual and in-person speaking engagements to drive statewide interest in Xello

Toronto, Canada Area

Managed renewals, drove revenue growth, and limited churn within my assigned portfolio of accounts. Forged advisor relationships with clients in order to increase adoption and satisfaction. Shared best practices for the successful implementation of Xello. Nurtured account retention by proactively engaging with clients to gain insights, communicating new and improved product functionality, undertaking analysis, identified opportunities for increasing usage, and foster add-ons and upselling. Clearly articulated the Xello value proposition through update sessions, phone calls, webinars, and other client communication venues.Selected Contributions:Achieved overall retention rate of 94.5% with a total of 742K US in total revenueSupported school districts in Michigan, Kansas, Iowa, Rhode Island, Washington, Delaware, and Ohio to drive retention, build client advocacy, and drive overall sales growth.Successfully migrated 80 school districts to Xello in the state of Kansas ensuring educators were trained, were able to meet the requirements of the Kansas IPS, and that their issues had been resolved with mutual satisfaction.2 Client Spotlights – Kansas and Michigan which demonstrates the success each client had working closely with me.Created custom implementation guides in Michigan/Kansas, built training schedules, performed complimentary training to drive usage and implementation.

Toronto, Canada Area

Managed new sales; including prospecting, qualification, establishing value, building trust and closing. Managed renewals with clients; including ongoing relationship building, on- and off-line presentations, phone calls, and proposals. Developed the sales funnel and used it to forecast sales. Attended educational conferences (trade shows), and managed our booth. I conducted product presentations, online and in-person, often with senior management. Assisted in the development of marketing collateral and prepared sales proposals and quotations.

Toronto, Canada Area

Implemented client campaigns, including emails, banner ads, and online webinars and also executed communication strategies, including news releases, newsletters, and sales campaigns. Participated in market research and proposals and also contributed to editorial content for newsletters and websites. Managed corporate and student-facing social media channels. Supported the Sales Team by participating in sales presentations, online and in person. Attended educational conferences/fairs and provided event support.

Toronto, Canada Area

Effectively lead and manage 25+ employees who work within the store location while simultaneously handling the daily responsibilities of the store, including resolving customer issues and securing the store environment. Oversee all recruiting, hiring, and training efforts and coordinate weekly store schedules. Act as the driving force behind meeting sales goals and controlling store expenses. Selected Contributions: • Achieved Year-Over-Year sales of 112% during fiscal year 2016. • Improved visibility of products within the store which resulted in a 125% increase in uniform sales; exceeded Profit and Loss expectations in every store category in 2016. • Maintained a level of retail shrinkage of 0.75% in 2016. • Lowered overall payroll spending by 15% while maintaining the highest employee retention rate in the Greater Toronto Area (2016). • During 2016, demonstrated the highest increase of web and in-store order fulfillment with an 80% completion rate. • Focused on strengthening customer relationships during 2016 which resulted in the store receiving the highest customer satisfaction rate (75%) in the Greater Toronto Area.

Toronto, Canada Area

Administered and maintained the integrity of donor information through company’s proprietary database management system by uploading electronic files, recording donor information, and creating reports, including annual receipts to monthly donors. Provided oversight to donation procedures, including donations made via online portals. Acted as the point person for all client inquiries; charged with investigating and responding to all client questions and issues. Instrumental in streamlining the functionality of the Campaign Support Team.

Toronto, Canada Area

Created, promoted, and coordinated fundraising and special events by networking with internal departments, community leaders, local businesses, and marketing agencies. Supervised fundraising campaigns and donations, and generated reports related to campaign responses and Year-Over-Year revenue. Worked with clients to identify client-specific criteria, and managed client projects to ensure service levels, client expectations, and project timelines were satisfactorily met.

Master Of Business Administration (M.B.A.), Marketing

Graduate Certificate, Business Management

Bachelor’S Degree, Digital Business Management