Matthew Rogers Email & Phone Number

Summit, Nj, Us

Greenwich, Ct, Us

Strategic and implementation consulting to leading payment & marketing companies on customer engagement & loyalty programs, analytical targeting, customer value, & competitive innovation.

San Francisco, California, Us

Sponsored cross functional teams to analyze, build and grow customer engagement, loyalty, and marketing value programs to deepen relationships across WF credit card and banking. Began with Enterprise Loyalty strategy (card, bank & investment) and transformed to also create merchant funded, digital spending programs like My Wells Fargo Deals (credit & debit card cash back) and Earn More Mall (credit card rewards) to increase sales. • Led agile & waterfall teams in all stages of negotiation, development, launch and enhancements of My WF Deals, a new benefit delivering cash back for spending for 30mm WF customers with specific merchants. Designed & deployed multi-partnership platform, positioning & digital experience to deliver strong customer value despite challenging WF resource, prioritization, and risk environment - Grew program from ramp-up in 2020 thru 2022 to generate over $500mm in deal spending on WF cards and $35mm in cash back via 14mm unique customers activating deals and 4mm earning cash back - Generated net direct revenue far exceeding program costs (>$15mm in 2022), with more revenue benefits from increased retention (25%+) & spending (10%+) - Customer experience resulted in few customer issues (<0.03% of deals)• Transformed Earn More Mall by implementing digital experience changes, adding new functionalities, enhancing marketing, and cutting risks while implementing new control processes. - Expanded value with a 5-year CAGR of 40% - Booked $60mm in spending in 2022 (from <$20mm 5-years earlier).• Headed cross-enterprise team in multiple phases of Enterprise Loyalty strategy. Developed financial case for using $600mm in rewards to enhance bank value• Championed creation of WF Travel (Q4’22- Q2’23) using strategic partners. Included negotiations, value propositions, customer experience, operations, hiring & leadership, technology, and business cases• Co-Head of Card D&I employee culture team (‘17-‘20) and LGBT Mentor

Morristown, Nj, Us

Led development & execution of customer differentiation strategy to create, launch & market value-added-services that both set ProSight apart from price-focused B2B insurance companies and build loyalty & customer engagement.• Created and Launched SecureFleet for transportation customers by improving driver behavior and increasing fleet control and visibility resulting in fewer accidents and claims. Exceeded 1st year launch and adoption goal by 125%.

Mclean, Va, Us

Designed new infrastructure & strategy to enable customer centric decision making & governance across card to support Customer Advocacy objectives. Established Office of the Customer to oversee customer experience, ensure positive customer outcomes, and support a cross-value-chain & lifecycle customer relationship perspective. Approach represents a rebalancing of strategic direction & culture to focus not only on credit/financial risk but on customer relationship & brand/advocacy outcomes.

Mclean, Va, Us

Recruited to transform loyalty & rewards program into a competitive asset. Created strategic approach to focus on building win-win, relationship-based program for customers from one focused on managing rewards costs. Led in GM role and partnered with operations, technology, brand & risk/credit to identify and implement transformative program improvements, to create ongoing & reinforcing marketing dialogue, and to simplify & deliver on value proposition.• Increased rewards program JD Power satisfaction rank from 10th in 2009 to 6th and then 4th in 2011• Led direct team of 15 associates and extended team of 30

New York, Ny, Us

Led broad cross functional development team in creation of new Loyalty Rewards Services business (LoyaltyEdge). Business model leverages AXPs proprietary loyalty expertise to empower partners and clients with a transformational end-to-end reward redemption & loyalty program management service. Negotiated with Delta Airlines (launch partner) on key terms, overall contract, and digital customer experience• Launched upgraded SkyMiles Marketplace powered by Amex to provide members with hotel, car rental, gift card, and merchandise redemptions with customized and targeted pricing, offerings, and marketing•Implemented 3 months earlier, and with volumes 25-50% higher, than planned•Team awarded 2010 Chairman's Award for Innovation - Premier level (highest honor, top 2%)Designed & created Shop with Points business in partnership with Amazon.com leveraging expertise developed & refined in creation of Travel Pay with Points program. Established customer journey and key marketing & business requirements for program launch. Partnered with technology & operations in developing innovative ways to meet strict contract & Amazon experience requirements Continued to lead marketing and product management of Travel Pay with Points program

New York, Ny, Us

Led development, execution, launch and ongoing product management and marketing of select Membership Rewards strategic innovations & features. Centurion Award Winner 2006: AXPs most prestigious employee award in recognition of excellent leadership and business results• Created & launched MR Pay with Points – an innovative program to enable customers to redeem for any airline any time and other travel options. Led ongoing product management including user and functional enhancements, partner management, channel extensions, marketing, & long-term strategy– PWP resulted in higher satisfaction & significant decreases in attrition while growing to represent well over 25% of points burned and $100's of millions in annual sales by 2010– Team awarded 2006 Chairman’s Award for Innovation – Premier level (highest honor, top 2%)

New York, Ny, Us

Developed and executed Enterprise Cross Sell Initiative designed to investigate inter-business unit cross sell strategies between Financial Services (now Ameriprise) and Consumer Card and to create and test pilots within that strategy. Worked closely with partners at all levels across AXP to execute this CEO sponsored initiative.

New York, Ny, Us

Directed & managed strategic and operational consulting projects in multiple AXP business units. Deliverables included creating project approach, executing against plan, identifying & completing key analyses, managing team members, developing recommendations & alternatives, and presenting findings

Recruited to London to help establish European paper & packaging group. Developed innovative strategic and financial analyses to assess market opportunities and to highlight sector expertise with prospective clients. Created & delivered executive presentations, established client relationships & completed subsequent deals. Promoted to Associate, a post-MBA position.

Developed significant strategic & capital markets experience on U.S. and Int’l assignments across multiple investment banking products and services while working directly with senior firm professionals and clients Created and presented client materials, built complex operating, financial and acquisition models, evaluated market issues for clients, formulated proposals for action, and executed transactions

Master Of Business Administration - Mba, Business & General Management

Bachelor Of Arts - Ba, Double Degree: International Relations & Economics

High School Diploma