• Pitch prospects and support the partnership negotiations, which has directly led to revenue-generating partnerships, including 1 signed Letter of Intent Agreement and 3 signed MSAs.• Develop key B2B sales strategies and go-to-market initiatives to generate partnership revenue streams within Lucra’s newly established B2B vertical.• Create and lead the development of Lucra’s B2B sales materials, which include a standardized pitch deck, a two-page overview of Lucra’s white-label solution, a list of discovery questions, and a partner scorecard.• Research and identify prospects within target categories to build Lucra’s B2B partnership pipeline within Lucra’s CRM.• Build prospect lists within target sectors, identify target personas, and then subsequently conduct initial cold and warm prospect outreach via email and LinkedIn Sales Navigator.• Support the project management and execution of the Executive Team’s workstreams, which include prospect briefs, custom prospect pitch decks, proposals, term sheets, investor materials, case studies, value creation models, Letter of Intent Agreements (LOI), Master of Services Agreements (MSA), and social media campaigns.• Streamline the company sales processes to drive efficiency with tracking, documenting, and reporting outcomes both within the dedicated sales team and across functions.

• Established and managed an affiliate network of 8 content creators who generated the highest quality Lucra users.• Managed and created content for Lucra’s owned and operated social media channels focusing mainly on Instagram and Twitter – led to nearly 20% growth in followers on Lucra’s Instagram.• Revamped the Lucra weekly newsletter with 60,000 recipients to make it more engaging, valuable, and informative for Lucra’s direct-to-consumer customers which led to an average open rate of 31%.• Led on-site activations for partners’ events that Lucra sponsored to increase brand awareness and acquire new users. • Executed Apple Search Ads campaigns that resulted in a significant increase in app downloads and active users.• Led a presentation on Lucra as a guest lecturer in the Digital Media & Marketing Course at Columbia Sports Management’s Masters Program.

• Supported the Partnership Management & Activation Team by creating pitch decks, case studies, and summary reports.• Audited Partner social media accounts to capture content to be repurposed for pitch decks.• Audited Partner’s competitors’ websites and social media accounts to ensure they are not using any Olympic, Paralympic, or Team USA IP in their posts.• Stayed up-to-date and relevant to Partners’ news items for the PMA team, especially those in the DEI and Sustainability spaces as it is a major focus for LA28 and USOPP.• Tracked licensing agreements between multi-national corporations and integrated those terms into spreadsheets to streamline the process for the Consumer Products Team.• Created picks contest spreadsheet for the Beijing 2022 Winter Games.• Participated on Partner calls to listen and learn the cadence between a global brand and its partners.• Worked through current Partner contracts to interpret product categories and find creative ways to strategically expand upon product categories for renewals and prospective partner purposes.

• Worked directly under an NFLPA Certified Agent to support numerous NFL clients.• Created one-sheeters, such as how Sportstars can help clients/potential clients achieve their goals both on and off the field and the outline of a story meant for the Player’s Tribune, that are used during pitch meetings.• Created spreadsheets that make the research process much more efficient for the agents.• Tracked college football statistics for potential clients to help the agents make decisions.• Researched national and/or local companies/brands in different industries to see if they would be a good fit for marketing deals.• Emailed and called the aforementioned companies/brands to bring marketing deals to clients.• Participated in meetings with the marketing team to provide ideas for marketing deals, holiday gifts, and day-to-day needs for clients.

• Storyboarded and produced TikToks for clients that received upwards of 500k views• Participated on weekly client calls to provide ideas, offer input, and take notes• Cut, clipped, edited, and timestamped videos for clients to make the best content to be repurposed for social media• Provided DEI content ideas for clients such as videos on the importance of intersectionality, dangers of generalization, importance of civic engagement, and education of colorism• Wrote social media copy surrounding DEI content, such as Juneteenth and Pride Month, for clients

• Responsibilities varied based on the company and position.• Administrative tasks, research, scheduling, meeting logistics, and other activities as requested

Yankees sports camp for athletes between the ages of five and thirteen. • In charge of day-to-day operational set up of all equipment to ensure a safe and functional environment. • Third leadership position on-site and supervisor for weekly trips to Yankee Stadium. • Tracked and stocked inventory on all uniforms, gloves, helmets, eye black, award giveaways, cleaning supplies, and printing supplies.• Recorded hitting videos for athletes that were used by coaches to advise and instruct beginner players.