Max Sanders Email & Phone Number

Columbia, Missouri, United States

• Led the conceptualization, development, and execution of comprehensive station branding campaigns across traditional, digital, and social media platforms.
• Spearheaded the promotion of KOMU 8 News topical special reports, leveraging multi-platform strategies to maximize audience reach and engagement.
• Researched and developed promotional strategies for community service projects and partnerships, positioning KOMU 8 as a trusted community leader.
• Expert in placing promotional content across broadcast and digital platforms, ensuring effective distribution through the station’s traffic systems.
• Managed media buying and placement for external campaigns, coordinating co-op promotions and branding with network and syndicated partners to extend reach.
• Managed and mentored promotion and marketing staff, establishing clear schedules, deadlines, and expectations for full-time, part-time employees, and student interns.

Columbia, Missouri, United States

• Manage and maintain the KOMU 8 brand across on-air, online, and streaming platforms.
• Conduct still photography of talent and students for on-air promotion and digital platforms.
• Create animations for news, production, promotions, and special events.
• Manage, order, and distribute station artwork, assets, employee business cards, and email signatures.
• Monitor station commercials and promotions for on-air discrepancies.
• Oversee the graphic look of KOMU.com, news app, weather app, and OTT properties.

Nashville, Tennessee

• Increased Instagram following by 20K users in 90 days, reaching 100K+ followers through engaging content.
• Generated over 1 million paid and earned Instagram video views.
• Led video production and editing for social media and internal communications.
• Negotiated and managed media buys and ad placements, ensuring budget efficiency.
• Crafted press releases and marketing materials, aligning with brand messaging.
• Monitored and optimized social media performance using Meta/Facebook Business Suite.

Nashville, Tennessee

• Co-hosted and produced ‘Music City Must,’ a quarterly primetime show that increased advertiser recognition and raised station revenue, making it the #1 show in its time period.
• Presented segments on Nashville’s #1 weekday lifestyle program, “Talk of the Town.”
• Collaborated with stakeholders to develop sales-sponsored content for on-location and studio productions.
• Managed commercial production from conceptualization to on-air presentation by working collaboratively with in-house teams and advertising partners.
• Designed and implemented the visual branding of paid sponsored segments with local and regional advertisers.
• Developed custom sales proposals and campaigns to meet client objectives, increasing brand recognition and engagement.

Columbia, Missouri Area

• Produced, wrote, and edited commercials for station branding, news promotion, and commercial clients.
• Refreshed graphics package by designing cohesive newscast opens, program tags, and digital elements.
• Increased viewer conversion from 4:30 PM programming block to 5 PM news by implementing live news teases and topical snipes.
• Boosted Facebook following by 500 users per month through live streams, user discussions, and engaging videos.
• Optimized advertising efforts on digital and social platforms for better reach and engagement.
• Managed timely broadcast logs, compiled expense reports, and prepared digital analytic reports.

Columbia, Missouri Area

• Edited station image and event spots
• Designed graphics for print, broadcast and digital
• Collaborated with reporters, anchors to create news graphics
• Gripped and assisted on production shoots
• Adhered to station branding standards
• Organized creative assets in master archive

Columbia, Missouri Area

• Anchored weekly morning news, cut-ins and entertainment reports
• Wrote and proofread newscast and segment scripts
• Operated production equipment during live broadcasts
• Edited NBC News Channel, CNN Newsource video for broadcast

Dallas/Fort Worth Area

• Learned the backbone of the media sales process
• Created one-sheet sales department client case studies
• Met with every station department and learned about their role
• Worked closely with creative services and community marketing
• Produced graphics, digital content and a:30-second commercial
• Named sales department MVP for overall contributions during internship