Megan Schwartzer Email & Phone Number

Milwaukee, Wi, Us

New York, Ny, Us

Cleveland, Oh, Us

* Built the brand from conception through to product launch, including mission and vision development, product naming and positioning, overall design, and logistics/registration efforts of our launch event at an NBA arena.* Accelerated product adoption and engagement across multi-channel campaigns and marketing automation. * Led the Hubspot CRM & marketing automation software evaluation & implementation.* Responsible for overall marketing strategy, operations, programs, projects and multi-channel campaign execution.* Set team targets, define budgets, analyze and report on the team’s performance and ROI to company executives and board of directors, making data-driven optimizations where needed.* Conduct market research to gather insights into consumer behavior, industry trends, and competitive landscapes.*Content owner for the website, social media, media relations, email marketing, paid channels, sales collateral and messaging, ensuring consistency and compliance across all marketing communications, monitoring perception, and managing reputation.* Work closely with third-party marketing agencies and internal teams across sales, product development and analytics to align marketing efforts with broader business goals.* Mentor and develop the skills of team members to drive their professional growth.

Linköping, Se

* Achieved double-digit YoY marketing-generated pipeline growth in enterprise SaaS software across Field Service Management (FSM), Enterprise Asset Management (EAM), and Enterprise Resource Planning (ERP) products, with one campaign alone generating $27M+ in pipeline.* Plan and execute against a multi-million-dollar marketing budget to grow new business and expand existing customer footprint.* Collaborate with stakeholders and subject-matter experts from cross-functional teams globally and regionally to orchestrate inbound lead generation and account-based marketing (ABM) execution across digital ads, email marketing, field marketing, sales/BDR enablement, and operational processes.* Set, analyze and report on marketing KPIs to measure and optimize MQL, SQL and overall campaign and team performance. * Own research and execution of third-party agency and lead generation programs across syndications, paid advertising, tradeshows, virtual events, personalized direct mailings and media relations.* Developed comprehensive, role-tailored training programs and playbooks to onboard new hires, improve product and competitor knowledge, enhance demand generation techniques across sales, BDR, and marketing team, as well as support the professional growth of team members.

Linköping, Se

Linköping, Se

Linköping, Se

• Provided marketing consulting and services for businesses focused on brand awareness and demand generation.* Delivered multi-channel marketing campaigns to meet business objectives around brand awareness and revenue goals.* Conducted gap analyses of existing marketing strategy and technology.* Developed roadmaps to implement new processes and technology to improve marketing efficiency and operational visibility.* Trained client staff in marketing tools and campaign execution.

* Consulted clients to identify marketing needs and optimization opportunities across their website and multi-channel campaigns.* Created sales operations and infrastructure, including research and implementation of processes, CRM, and other third-party technology.* Built brand awareness and lead generation through speaking at conferences, participating in trade shows, writing blog posts, co-managing the company social media pages, and creating email marketing campaigns.

Zurich, Zurich, Ch

* Increased brand awareness and lead generation by attending networking events, and developing social media and email marketing campaigns.* Built and fostered relationships with key accounts to understand and solve business pains throughout their IT organization.* Conduct sales presentations and initial discovery of hiring needs across multi-department operations.

Stamford, Ct, Us

* Conduct sales presentations and initial discovery of technology needs across multi-location organizations.* Developed partner channels and executed direct marketing efforts to reach sales goals.* Improved brand reputation through customer-first service throughout the sales lifecycle and implementation stages.

* Strategy and execution of social media, email marketing, graphic design, and website development.* Created a referral program to increase candidate volume and job board marketability.* Presented product demonstrations and sold job board memberships.

Bachelor Of Arts (B.A.), Journalism, Advertising, And Media Studies

Certification, Digital Arts And Culture