Meghan Stevens Email & Phone Number

Atlanta, Ga, Us

Atlanta, Georgia, United States

Atlanta, Ga

Greater Atlanta Area

Responsible for channel and customer analytics, insights, strategy and marketing teams for all channels including ownership of all go-to-market elements such as product assortment by channel, shelving recommendations, pricing architecture, promotion and shopper strategy and linkage to Brand Marketing objectives

Greater Atlanta Area

Responsible for channel strategy for Immediate Consumption Channels, including Convenience Stores, Drug Stores and Foodservice/QSR, and ownership of all go-to-market aspects including pricing architecture, distribution methods, shopper strategy and linkage to Brand Marketing objectives • Ownership of P&L, sales objectives and volume forecasting • Ownership of merchandising strategy, planning, execution, analysis and profitability, including development/rationalization of pre-packed merchandising vehicles

Chief is a private network of the most powerful women in business, built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and effect change from the top-down.

Greater Atlanta Area

Delivery of Venadar external innovation and strategy solutions for a portfolio of Fortune 500 clients including cross-functional team orchestration, project planning, translating insights into strategic implications, and presenting the final result to clients. Connecting the innovation "dots" for clients to achieve their business objectives.Venadar locates proven entrepreneurial products at the inflection point of being ready to be scaled, avoiding 90% of high-risk R&D expenditures for our clients. We then thoroughly research each of the companies to assess the desirability of the company as it relates to our client’s needs and the probability that our client and the entrepreneurial company will be able to form a successful relationship.

New York City + Atlanta

New York City + Atlanta

The goal of Romance the Brand Group is to get more consumers to fall in love and stay in love with your brands. Adopting the foundations laid out in the award winning book, Romancing the Brand, we are a unique marketing strategy firm that helps enhance the relationship between brands and consumers by helping brands understand and develop consumer passion points. We take you from insights through program development so that you can develop and execute a successful brand romance.

Greater New York City Area

• Managed all aspects of both Brands including long-term strategic planning, innovation and renovation, activation execution, selling tools and story• Managed innovation for and launched sub-line for brand to create a new beverage category, addressing unmet need states and expanding dayparts for brand; estimated to double the business within three years• Launched new flavors for brand in a new area in the store in segment growing at over 100% per year; worked closely with sales and R&D to create compelling product and selling story; estimated to double the business within one year• Lead creation and managed launch of consumer promotions for brands including media, digital, PR, events and in-store activation as well as partnership with another brand• Set foundation for new sub-line for brand partnership with a well-known celebrity• Managed and developed associate to build capabilities around inter-agency team leadership, activation execution and budget management

New York Area

• Manage all aspects of Brand including long-term strategic planning, innovation and renovation, activation execution, selling tools and story; 2013 results include over 200% increase in national media impressions, over 200% increase in Facebook fans, and strategy will serve as the model across multiple NWNA brands in 2014• Gave a strategic direction to a recently acquired business by implementing a Channel, Pack, and Market focus; resulting in a 35% increase in sales on core SKUs and dramatic increase in Brand profit margin versus prior year• Drive all innovation and renovation projects for brand, including product reformulation completed from concept to production in under six weeks, packaging update of entire portfolio, new flavor concepting and development, and 5G brand innovation pipeline• Managed intern and developed associate to build core capabilities around analysis, budget management, and strategy

Greater New York City Area

• Leadership of inter-agency team to develop and execute Brand activation including media, event and field marketing, digital and social engagement, PR, and shopper marketing to grow brand by over 119% in core market• Developed 2014 strategic commercial plan, which identified gaps and defined areas for innovation and growth tied to specific brand health and business metrics by analyzing category, competitors and internal capabilities

Tampa/St. Petersburg, Florida Area

• Leveraged consumer and customer insights to develop and manage Brand marketing launch in North America with integrated marketing campaign - including targeted online and print ads, PR, digital communications, website and sales tools- which is being replicated across all other markets globally.• Managed consumer research from design through analysis to develop insights and concepts for specific customer targets for sales presentations resulting in a test launch with a major national chain• Developed consumer-facing POP campaigns to drive trial and velocity within specific customer accounts.• Management of brand marketing budget.

Tampa, Fl

• Developed strategic roadmap to double one product line in three years, including commercialization of product in an international market, exploration of new products, and design of sales promotions to grow business in under-developed channels.• Leveraged customer insights to lead integrated marketing campaign including targeted online and print ads, PR, digital marketing communications, and a customer-facing website with weekly deals and promotions as well as a sweepstakes.• Responsible for day-to-day management of two lines of business including P&L responsibility and cross-functional team work across manufacturing, supply chain, R&D, accounting and sales.

MBA Marketing Summer Intern, Confections Division 2010• Led cross-functional team to develop 2011 Raisinets convenience store strategy including integrated marketing campaign and promotional activities resulting in projected brand turn around• Negotiated cross brand promotions within Nestle brand portfolio to increase consumer engagement and improved efficiency of marketing spend • Integrated new social media platforms, including LooptStar and BrandFan, into existing Raisinets media strategy • Leveraged consumer insights to redesign Nips packaging resulting in increased appetite appeal, improved reach to modern audience and distribution at new mass merchandise account

Assisted in developing and implementing annual strategic marketing planBrand management and expansion leading to national brand awareness and the highest sales volume in the history of the companyPlanned and managed marketing and sales campaigns including assisting in the creation of a training program for our referral sources, resulting in a new line of businessDesigned, developed and maintained marketing and sales tools resulting a new line of business for the company in the co-branding of our marketing materialsDeveloped a procedure for the processing of new business allowing for greater sales volumeLead a cross-functional team to develop a new pricing model as part of the transition from time charge to flat fee billing resulting in higher customer satisfactionManaged communications including Press Releases, E-newsletters, annual client survey, and three company websites

• Drafted motions for summary judgment, motions to compel, demurrers, and document summaries and analyzed applicable case law

Mba, Marketing Study Abroad

• Studied international business marketing and strategy as part of HEC’s MBA study abroad program

Mba, Marketing, Strategy, Operations

Activities and Societies: Forte Foundation Fellow, MBA Food Club - Founder and President, Goizueta Marketing Strategy Consultancy.

Bfa, Drama

High School