Meghan O'Brien Email & Phone Number

Detroit, Michigan, United States

Greater Detroit Area

Manager of public relations, media relations and external affairs for Blue Cross Blue Shield of Michigan; proactive and reactive media relations strategy and execution; identification of key audiences and stakeholders; campaign development, management and implementation; key messaging creation and media training for spokespeople and subject matter experts; relationship building and management with media statewide and targeted national outlets; strategic communications council, support, strategy and campaign development and execution of media relations initiatives; oversee and manage media relations for overall brand, business segments and partners; management of internal public relations team and external agency partners; development, collaboration and execution of integrated communications campaigns with social media, advertising, internal communications, marketing and email teams; budget and vendor management; media monitoring, analysis and reporting

Greater Detroit Area

Manager of public relations, media relations and social media for Blue Cross Blue Shield of Michigan; proactive and reactive media relations strategy and execution; manager of all brand work with the internal social media team and external agency team; identification of key audiences and stakeholders; campaign development, management and implementation; key messaging creation and media training for spokespeople and subject matter experts; relationship building and management with media statewide and targeted national outlets; strategic communications council, support, strategy and campaign development and execution of media relations initiatives; reputation management; oversee and manage media relations for overall brand, business segments and partners; management of internal public relations and social media teams and external agency partners; development, collaboration and execution of integrated communications campaigns with advertising, internal communications, marketing and email teams; budget and vendor management; media monitoring, analysis and reporting

Detroit

Greater Detroit Area

Public relations; media relations; internal and crisis communications; reputation monitoring/management; strategic planning and execution; brand management; rebranding; event marketing; experiential marketing; corporate sponsorship management; brand awareness; and marketing counsel, service and strategy for clients. Experienced in the legal, education, insurance, automotive, entertainment, financial, professional services and real estate industries.

Greater Detroit Area

Securing new business; management of digital and 1-2-1 agency divisions; developing and maintaining sales goals; strategic planning; digital media buying and planning; media relations; management of suppliers and all budgets; supervising internal 1-2-1 marketing team as well as outside vendors and partners; developing and implementing digital marketing strategy for all current, new and potential clients; maintaining and establishing relationships with investment partners and talent; handling all partner and client requests; presenting strategy, creative, and program concepts to senior management clients

Greater Detroit Area

Experiential marketing, brand integration, brand experience, marketing and advertising for Ford Motor Company. I managed a $5 million national, mobile marketing tour for Ford, which included budgeting, sponsorship review and selection, event research, event planning, event management, RFP creation, RFP review, vendor selection, vendor management, team management, product integration, vehicle logistics, coordination with regional and local dealers as well as Regional Brand Managers and dealer groups, direct report to client, client management, client presentations, creation and presentation of annual plans and budgets. During my time at JWT, I also managed Ford Truck Sponsorships and Alliances and managed the Toby Keith/Ford Truck relationship and tour. Involved in the launch and several renewals of the Toby Keith relationship and tour, including daily interaction with talent's management and tour teams, management and coordination of VIP executive and private events, management of promotions involving Toby, coordinated and was responsible for all talent payments and contract review and suggestions. In addition to the Toby Keith relationship and mobile tour, I also managed the Monster Jam, Professional Bull Riders (PBR), Lifestyles of Health and Sustainability (LOHAS), Howie Long Country Music Hall of Fame and VANS relationships. For all programs, I was responsible for the following: client and program planning and management, integration of correct brand creative, securing and coordinating delivery of vehicles awarded as prizes or as part of a contract, coordination of onsite vehicle logistics at events, logo inclusion, VIP meet-and-greet event coordination and national, dealer ticket distribution and orders. Also, integrated Ford Truck branding into the Ford Centennial celebration.

Greater Los Angeles Area

Media and client relations; event planning; event marketing; movie, television and celebrity marketing; pitching and securing celebrity clients’ press coverage and placement; maintaining/scheduling client activities, press junkets, television appearances, stylist meetings; covering and coordinating events, movie premieres, set visits, photo shoots, press junkets and interviews; assisting in award winning Oscar campaign; securing, coordinating and overseeing red carpet press lines; planning and implementing West Coast launch of Burberry; handling client and press requests while running fast-paced office.

Master Of Communication Managment, Communications

Bachelor Of Arts, International Studies

Bachelor'S Degree, International/Global Studies