Meklit Zenabu Email & Phone Number

Global Lead for the CX Functional Expert TAM team

• Create strategic business plans supported by extensive market research for over 10 organizations in a variety of industries; including, but not limited to, arts & culture funders, group purchasing organizations, and higher education institutions.• Research market trends in each client’s industry to guide strategic direction of their organization using surveys, interviews, focus groups, and more.• Perform internal assessment of client organizations.• Manage 6 – 8 projects simultaneously, acting as chief point of contact, building and maintaining client relationships, and managing internal teams for each project.

Cincinnati, Ohio, United States

Analyzed qualitative consumer data from 200+ hours of video reactions to products, and generated reports on customer satisfaction and unmet needs for marketing executives at five Fortune 500 companies.

South Bend, Indiana, United States

Designed a strategic curriculum for a community-based global health course offered to medical students at the Tecnológico de Monterrey in Chiapas, Mexico, and built a website to streamline recruiting and partnership efforts.

Cincinnati, Ohio

• Created a competitive business overview on the laundry additives business that identified opportunity areas and developed data driven recommendations• Delivered a comprehensive analytical review of a new research project and designed an improved research plan to enable the team to better capture how consumers interact with the P&G fabric care products

Notre Dame, In

Play Like a Champion Today is a non profit education program that aims to promote a well-rounded development of children by training coaches in the United States and Canada to be well informed influencers. It is the only faith based Coach Education program accredited by NCACE.• I assisted the founder and director, Professor F. Clark Power, in researching the effectiveness of leadership trainings the program provides to parents and coaches of high school students

South Bend, Indiana, United States

Cincinnati, Oh

• Developed a profile with a deep understanding of the African American beauty supply consumer to enable the team to win with this under-served consumer• Led multiple qualifications to optimize packaging, benefits, and collection for a new beauty brand and designed a consumer test to help answer pricing strategy questions

Cincinnati, Oh

• Developed procedures for ad-hoc notifications from corporate directories• Recommended and implemented a process to maintain updated IT Crisis Management and EMS distribution lists

Cincinnati, Oh

• Planned and executed the annual CIBI (Careers in Business Initiative) banquet• Reorganized the internal communication website and employee data for the Talent Supply team

Education record

Activities and Societies: Courses: Democracy, Human Rights and Int'l Law Beginners Spoken Arabic

Education record

Activities and Societies: Courses: Three Faiths, Two Peoples: Jews, Christians, and Muslims in the Holy Land Modern Jewish Thought

Education record

Activities and Societies: Courses: The Palestinians: Modern History and Society

Bachelor'S Degree, Psychology

High School Diploma, Academy Of Global Studies