Melanie Eusebio Email & Phone Number

San Francisco , California , Us

San Francisco , California , Us

San Francisco, California, Us

San Francisco, Ca, Us

• BRAND EXPERIENCES + ENGAGEMENT - AD and Brand Lead for large scale global events: SXSW, Cannes Lion, CES, World Cup, Super Bowl, American Music Awards, New Fronts, Outsidelands, Latin Music Awards, Burna Boy at Madison Square Garden, OneTeam2023, and more. Shaped Twitter's Experiential Playbook and Merch Guidelines.• PRODUCT MARKETING - AD across digital, video, and print: Twitter Blue (EMEA expansion), Tweet Deck, Tweet it Into Existence Campaign OOH

San Francisco, Ca, Us

• GLOBAL MARKETING + COMMS - Responsible for crafting compelling multi-platform marketing campaigns (video, photo, web, print, podcasts, events) from brief to the streets at Twitter #Studio. Contributed to our 2021 Re-brand, Guidelines, and hundreds of templates + assets. Managing creative vendors and cross functional internal + external relationships. Creative consultant integrating Monday to our org. Driving work streams to scale design strat and process optimization company-wide.

San Francisco, Ca, Us

• PEOPLE + CULTURE TEAMDesign Lead servicing the 500+ employees in our People department (Talent Brand, HR, Recruiting, Employee Resource Groups, Real Estate + Workplace). Worked with agencies, freelancers, and cross functionally to get all creative needs met. Founded Twitter's company wide Canva adoption to scale design systems. Managed dozens of international events like HackWeek, TwitterForGood Day, TeaTime All-Hands, office openings, internal/external BRG parties, Grace Hopper, etc. Helped create our Employer Brand Strategy and Careers Site.

Cupertino, California, Us

• GATHER ROUND KEYNOTE - Lead a team of event docents to high level executives and celebrities at the Steve Jobs Theater. Personally in charge of the client experience for front row VIPs such as Eve Jobs, Jony Ive, Craig Federighi, Dan Riccio, and Angela Ahrendts.• RCA ALUMNI RECEPTION - Production Lead for the London Royal College of Art reception at Steve Jobs Theater hosted by Jony Ive. Partnered with The Markham Group to facilitate the entire guest experience- from planning arrivals with in house events team, staff management, to collaborating with external vendors.

San Francisco, California, Us

• DREAMFORCE - Generated leads for the Salesforce.org team on the 'Philanthropy Cloud' + 'Customer 360' #1 CRM cloud app activation at the annual Dreamforce conference with over 170k attendees. Promoted the platforms for employee engagement via an interactive touch screen interface, mini theater, and demo stations.

Mountain View, Ca, Us

• GOOGLE CLOUD NEXT - Promoted the Machine Learning operations station at Moscone Center, leading a team of Brand Ambassadors. Organized hundreds of appointments and directed attendees to sign up for sessions with Googlers to learn more about products that utilize cloud AI services such as Auto ML providing info re: ML system development and ML system operation enabling shorter development cycles, increased deployment velocity, and more dependable releases in close alignment with their respective business objectives.• GOOGLE MARKETING LIVE - Our team worked promotions in the Product Sandbox area of the conference, dedicated to live demonstrations of the products on the Google Marketing Platform and Google Ads. My role was servicing the Beta Bar, walking attendees through beta testing Google apps relevant to their specific industry needs.

San Francisco, California, Us

• ART DIRECTION - Conceptualized campaigns (print, retail, web). Directed photoshoots from casting to locations. Personally shot and edited quarterly Lookbooks. Collaborated with the band Weezer on producing custom apparel, from initial design to sourcing & manufacturing.• OPERATIONS + GROWTH - Lead scaling from 1 location (team of 5) to 4 locations, 2 e-commerce platforms, processing center, and corporate hq with over 25 employees. Worked with contractors on floor layouts, permits, budgeting, and interior design. Established and ran internship programs. Helped run operations with managers including recruiting, training, developing systems, CMS, customer service, merchandising, product distribution, and performance management.• BRANDING + DESIGN - Redesigned the brand identity. Created a new logo, style guide, retail floor plans, merchandising guides, planograms, website, and all creative assets. Worked with designers to maintain consistency & quality.• EVENT PRODUCTION - Organized monthly multi-location events for thousands of customers such as specific designer sales (with brands like like Baggu, Birkenstock, Obey, Free People, Nixon, Quay, Levis...) and store parties. Wrote up contracts, collected sponsors, found media coverage, scheduled timelines, and provided onsite support.• LEAD BUYER - Analyzed inventory sales and conducted market research to establish seasonal department specific buying guides. Attended many trade shows like Magic, Project, CALA, Agenda, etc. Communicated daily with vendors and retailers for purchasing goods.• MARKETING + SALES - Oversaw planning of social media goals. Made a content calendar for feed planning. Set up affiliate outreach and made connections with news outlets. Helped on promotions based on reports of category sell through, holidays, seasonal sales goals, or events. Collectively increased retail sale profits and followers by over 20x since hired.

San Francisco, California, Us

• FARMVILLE - Designed and animated over 100+ in game items (animals, backgrounds, characters, crops, buildings...) Helped the launch of Winter Wonderland, English Countryside, and Lighthouse Cove expansions.• CITYVILLE: HOMETOWN - Designed the main logo used for the game, UI elements, community page images, iTunes images, app icon, advertising, and marketing images.• DREAM ZOO - Worked on the logo, game interface, and in-game production art. • FORESTVILLE - Focused on concept art of in game items. Drew animals, backgrounds, collectables, buildings, etc.) Designed the community page images, iTunes images, app icon, advertising, and marketing images.• ZYNGA SLOTS - Designed the main logo used for the game, community page images, iTunes images, app icon, advertising, and marketing campaigns. UI/UX design concepts. Also worked concepting in game art, animating as a technical artist, implementing the art in programs like cocos builder. • ZYNGA CASINO - Helped create community pages, loading screens, and miscellaneous design needs for games such as Zynga Poker and Zynga Bingo.• MOBILE GAME PROTOTYPING TEAM - My versatility allowed me to work on this division of Org wide production design, making in game art, and animations for multiple games during the concept stages.

New York, Ny, Us

Helped construct the branding and identity for an electronic/indie rock segment. Created motion graphics using After Effects and custom graphics for segments and opening sequences. Participate not only behind the scenes, but conducted on air interviews and covered events.Interviewed: Interpol, Beck, Anberlin, Sum 41, OkGo, Matt & Kim, Deftones, Glitch Mob, Metric, Chromeo, Bat for Lashes, Coheed & Cambria, Bad Religion, Lights, Cage the Elephant, Hot Chip, Demetri Martin, Taylor Momsen, Ang Lee, The Growlers, Atlas Genius, KSHMR, Little Dragon, Dragonette, Birdy, Jack Anotoff, Silversun Pickups, Felix Cartal, The Goo Goo Dolls, and more...Events Covered: E3, Coachella, Outsidelands, Treasure Island Music Festival, BFD, Wondercon, Bay to Breakers, Maker Faire, Air Guitar Championships, NASAs Yuri's Night, Harry Potter Convention, LA Street Music Festival...

Menlo Park, Ca, Us

• STANFORD MEDICINE- Lead Designer. Spearheaded a 40+ poster awareness campaign for the Noise Reduction Program in inpatient units. • YALE UNIVERSITY - UX Designer. Created WordPress driven webpage for psychology department's Positive Emotion Lab.• MELA MAKES - Illustrator & Stylist. Featured by companies Nasty Gal, Dolls Kill, Rent the Runway, Gentle Fawn, Sabo Skirt and more.• SERVICE SOURCE - Lead Designer. Created the official marketing collateral/media kit for Service Source. Worked with advertisers to make about a dozen spreads to pitch to potential investors. • DE YOUNG MUSEUM - Graphic Designer. Won 1st place in poster design competition for the Andy Warhol exhibit in 2009. Promotional design was used to advertise for the event.• SF STATION - Motionographer. Produced and created motion graphic commercials for web and tv.• SPIN MAGAZINE - Motionographer. Animated introduction for the segment advertising Spinearth.tv.• ICON AIRCRAFT - Motionographer. Created promotional videos for the Icon A5 aircraft.• PHILIPPINE AIRLINES - Graphic Designer. Designed print advertisements using Illustrator and Photoshop.• CBS - Branding & Logo Design. Developed the logo used for the television show Key Rose Money Guide on CBS.• VIOLETTE BOUTIQUE - Branding & Logo Design. Signage and web work for clothing boutique on Robertson Blvd. in Los Angeles.• BEYOND CINEMA PRODUCTIONS - Graphic Designer. Misc graphics including key art + posters for the movie Bang Bang, winner of the Best Feature of the 2011 LA Asian American Film Festival.• THE PACIFIC INSTITUTE - Logo + Brand Designer. Created the logo and promotional materials (brochures, print work...).

San Francisco, Ca, Us

Worked as one of the hosts of a gaming review show, Press Pause. Participated in skits, studio shoots with use of a teleprompter, and on location coverage.

Us

Worked along side the Art Director to visualize concepts and new layout ideas for the MMORPG Unicorn Parade. Designed different versions of the interface from initial sketches and wire framing to a finished functional product. Did the same for in-game objects, characters, and any miscellaneous graphic needs.

South San Francisco, Ca, Us

Assisted with branding and production design for television shows on the network. Aided in deciding style for sets, locations, graphics, props, lighting, camera angles and copy for scripts, while working closely with the director and producer. Partnered with teams to develop and maintain the website and social networking sites. Worked also as on air talent introducing segments, with interviews, and field event coverage.

• SAN FRANCISCO ASIAN AMERICAN FILM FESTIVAL- Music Video Competition Judge (March 2011) Assisted in judging the winner for the music video competition at the opening party of the SFIAAFF presented by The Center for Asian American Media.• HYPHEN MAGAZINE - Mr. Hyphen PSA Announcer (November 2011) Voice overed public service announcements aired on the radio to promote the Mr. Hyphen pageant, celebrating men devoted to worthy community causes.• MYX MASH - Hype man/ stage presenter at concert (May 2010) Introduced and announced the Poreotix performance at the Bill Graham Civic Auditorium concert featuring w/ T-Pain, Brown Eyed Girl & Bruno Mars.• AMERICAN RED CROSS - Host of the Asian Youth Cultural Festival (May 2006) presented the performers and awards throughout the festival.

Brisbane, California, Us

Hired as a student intern for Emmy nominated show Nightshift then promoted to a part-time position. Assisted with the layout and set design for program. Logged and edited captured video. Updated entertainment databases and web news content. Designed misc production materials for print, web, and tv. Traveled with team to cover and host events.