Melissa Shumaker

Melissa Shumaker Email and Phone Number

Marketing Communications | Client Advocate | Content Writer | Problem Solver | Collaborator @ Ascend Marketing
grapevine, texas, united states
Melissa Shumaker's Location
Dallas-Fort Worth Metroplex, United States
Melissa Shumaker's Contact Details

Melissa Shumaker personal email

n/a

Melissa Shumaker phone numbers

About Melissa Shumaker

As an experienced marketing and communications professional who has touched just about every aspect of the marketing world and really loves to write, I've learned that finding the client's voice is key to meaningful results. (Plus, it's just wasteful to throw spaghetti at the wall.) Having the ability to relate to my audience whether B2B or B2C keeps me nimble, always on, and lets me exercise the best pieces of my marketing background in an integrated approach: strategy, project management, branding, copywriting, problem solving and leading cross-functional teams to deliver strong results.Whether I'm trying to drive product adoption, client engagement or introduce what’s new, I’ve collaborated with teams and personally built marketing programs to deliver successful, integrated solutions. Meshing my right-brain creativity and relationship-building skills with left-brain analytics to examine what resonates (or what doesn't) has never been so rewarding.Specialties: Creative Problem Solving, Marketing Communications, Marketing Strategy, B2B Marketing, B2C Marketing, Copywriting, AP Writing Style, Cross-Functional Collaboration, Client Communications, Email Marketing, Marketing Automation, Customer Lifecycle, Customer Retention, Brand Steward, Client Development, Partner Relationship Management, Project Management, Vendor/Agency ManagementCertifications: Salesforce Marketing Cloud Email Specialist

Melissa Shumaker's Current Company Details
Ascend Marketing

Ascend Marketing

View
Marketing Communications | Client Advocate | Content Writer | Problem Solver | Collaborator
grapevine, texas, united states
Website:
ascend-marketing.com
Employees:
48
Melissa Shumaker Work Experience Details
  • Ascend Marketing
    Campaign Manager
    Ascend Marketing Mar 2023 - Present
    Grapevine, Texas, United States
    View
  • Thryv
    Marketing Communications, Client Retention Manager
    Thryv Jun 2006 - Dec 2022
    Client Retention Manager: Own strategy, design and execution of all B2B marketing communications sent to the client after the point of sale, including management and implementation of onboarding, engagement, activation, educational and product notifications delivered via email marketing, bill messaging, client portal and service reps. • Built Salesforce Marketing Cloud instance from the ground up • Reduced email waste by streamlining communications to be focused on client’s journey instead of individual product lines• Launched dozens of Salesforce email templates and promoted use to empower sales and service teams • Key contributor to company exceeding 80% retention goal consistently since 2017• Sending over 2MM emails annually with average open rate of 35.86%, CTR of 7.13% and unsubscribe rate of 0.29%. Marketing Communications Manager: • B2B Marketing - Promoted all product lines and services to current and prospective clients using sales collateral, social/online advertising, direct mail, email, Internet, video, TV, radio, bill inserts and print media.• Consumer Marketing - Promoted awareness, increased downloads and actions for the Superpages Mobile app through TV, radio, print and event marketing support.
    View
  • Citi
    Avp Client Development/Marketing
    Citi Jan 2001 - Jun 2006
    Consumer Marketing and Partner Management: Primary liaison with Shell Oil Credit Card Marketing group launching the Shell MasterCard from Citi Cards -- the most successful credit card launch in Citigroup's history. Managed customer acquisition and franchisee promotions using direct mail, point of sale, collateral, print and radio.
    View

Melissa Shumaker Skills

Project Management Ap Writing Style Copywriting Incentive Programs Marketing Communications Online Advertising Digital Media Direct Marketing Mobile Marketing Social Media Marketing Email Marketing Direct Mail Interactive Marketing Crm Strategy Sem Advertising Marketing B2b Marketing Internal Communications Creative Direction Newsletters Customer Acquisition Digital Marketing Lead Generation Integrated Marketing

Melissa Shumaker Education Details

Frequently Asked Questions about Melissa Shumaker

What company does Melissa Shumaker work for?

Melissa Shumaker works for Ascend Marketing

What is Melissa Shumaker's role at the current company?

Melissa Shumaker's current role is Marketing Communications | Client Advocate | Content Writer | Problem Solver | Collaborator.

What is Melissa Shumaker's email address?

Melissa Shumaker's email address is me****@****ryv.com

What is Melissa Shumaker's direct phone number?

Melissa Shumaker's direct phone number is (844) 339*****

What schools did Melissa Shumaker attend?

Melissa Shumaker attended Texas A&m University.

What skills is Melissa Shumaker known for?

Melissa Shumaker has skills like Project Management, Ap Writing Style, Copywriting, Incentive Programs, Marketing Communications, Online Advertising, Digital Media, Direct Marketing, Mobile Marketing, Social Media Marketing, Email Marketing, Direct Mail.

Who are Melissa Shumaker's colleagues?

Melissa Shumaker's colleagues are Laura Stevenson, Tina Page, Skylar Keating, Jamey Gressett, Atim Appio-Riley, Chloe Wreyford, Chris Lewis.

Not the Melissa Shumaker you were looking for?

View similar profiles

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.