Melissa Wiggins Email & Phone Number

Ipswich, England, United Kingdom

Woodbridge, England, United Kingdom

I joined the Senior Leadership team of The Rokker Network as Head of Marketing to be able to improve the engagement and outcomes across each of the 5 Network businesses (Rokker, RokkerX, Pretty Technical, Random Colour Animal and Skull Mountain). In addition to retention and attraction initiatives, my work is aimed at increasing our enterprise value and.

As Head of Marketing for The Rokker Network, I strategised, planned and led all marketing activities for Pretty Technical with the aim of building the brands presence and the iGaming industries trust in our products and services. This included creation of our strapline, devising key messaging, developing a new website, SEO, content creation (inc insight.

Rapid brand development from initial business concept to tangible brand presence to support hiring in UK, Spain and Bulgaria. Asset creation (websites, social channels, template documents, merchandise). Physical advertising campaign development for Bulgarian recruitment drive. Start-up to BAU in just four months.

Work to define services for market positioning. Devising and executing outreach and promotional campaigns. Second Network company to successfully transition.

Royal Tunbridge Wells, England, United Kingdom

Brand messaging refresh, content generation and social media promotion, optimised website for search engines. First Rokker Network business to achieve the objective of a successful sale in March 2024.

Warrington, England, United Kingdom

Internal Brand & Communications- Consulted across the business to devise and implement a new tone of voice and terminology guide. - Applied a communications framework through writing copy to align systems, processes and expectations with the new Target Operating Model.- Ensured the principles and values were embedded in a new 6 week training program to.

Responsible for establishing the Lumin brand. Worked alongside the General Manager to define and communicate the business proposition. Creating a communications plan and all copy for Lumin.co.uk.

Led the commercial team in the development and execution of strategies and campaigns for account management and business growth. Monthly forecasting and reporting.Achievements included:- Restructured and coached back to performance an underperforming team.- Led sales pitches to secure secure new business wins such as; Grounds Management Association.

United Kingdom

Developed relationships to become a trusted advisor for clients, focusing on where we could increase our value add to them. Identified, sold in and delivered initiatives for mutual growth and success. Achievements included:- Turning around previously difficult client relationships.- Increasing client retention.- Securing client returns.- Delivered an.

United Kingdom

Created and implemented our marketing strategy including website, SEO, PPC, case studies, thought leadership, exhibiting and speaking at conferences. Achievements included:- Award wins at the Digital Impact Awards and Direct Commerce Association Awards for Thomas Ridley eCommerce solution which led to securing further contracts.

United Kingdom

Day to day running of the business and management of a team of six. Care of key clients, new business development, marketing, project management, triage, support, scheduling and administration.Made ‘mi’ an attractive acquisition to ‘NetXtra’. Improved the sustainability of existing business and established growth opportunities through being part of a.

Suffolk

Established my own limited company to manage two key accounts and ad-hoc projects. Achievements included:- PR and marketing of Ixworth House B&B including multiple award wins and a feature on the Channel 4 reality show ‘Four in a Bed’, resulting in international bookings.- Management of www.re-vived.com including website maintenance, creation of assets.

Bury St Edmunds

Looking after key clients, advising and taking briefs on new web development projects, working with the development team to achieve delivery of a superior web solution that meets each companies objectives, overseeing support, and growing the company through marketing and building our reputation for excellence. Resident social media & brand expert!

Eastbourne

Marketing Director and member of senior management team.Highlights included - rebranded from Integrity Media Europe to JTD in under a week due to management buyout and company restructure.

Worked alongside the Managing Director as a member of the Senior Management Team to achieve management buy-out (MBO) from American parent company. Responsible for: team of 4, brand development, marketing strategy, A&R, oversight of B2B and B2C sales channels, budgets and reporting.Achievements included:- Working to extend distribution catalogue outside of.

Bardwell, England, United Kingdom

Management of top 3 key accounts worth £1 million+. Oversight of account management team and point of escalation. Responsible for strategy, planning, presentation, media buying, budgeting, copywriting, execution and evaluation.Achievements included:- Designed and delivered a competition to win a new iPhone to support launch of new website which went viral..

Bury St. Edmunds, England, United Kingdom

Wrote a supernatural thriller (before the genre was widely known and accepted). Pitched it to publishers at London Book Fair. Had one offer but it necessitated a total rewrite and sanitisation so after consideration I rejected it. At some point I’ll write the other six books in the series and possibly self publish in ebook format.

Wrote, performed and produced music for the ‘Hansie’ movie soundtrack including management of London Session Orchestra session and 5.1 mix at Abbey Road Studios.

Bury St. Edmunds, England, United Kingdom

Westley, England, United Kingdom

Responsibilities included nationwide Easter Egg hunts and outdoor theatre season, resulting in increased visitor numbers and membership growth.

Bury St. Edmunds, England, United Kingdom

Part of a team negotiating with stakeholders objecting to applications under the licensing law extensions. Saved the brewery a considerable amount of money in legal fees by mediating agreements.

City Of Johannesburg, Gauteng, South Africa

Proprietor of community education program that secured industry sponsorship and employed top session musicians to provide bursaries and music education to over 100 students.

City Of Johannesburg, Gauteng, South Africa

Delivered the nationwide launch of the Smart car and Sony ‘Sounds of Summer’ nationwide campaign. Other clients included SA Government, Mercedes Benz and Coca Cola.

City Of Johannesburg, Gauteng, South Africa

Performed with various ensembles and on numerous recordings. Managed R1m music production for Sun City’s Millennium Extravaganza, which was delivered to a capacity crowd.Wrote, performed and delivered the soundtrack for Anant Singh’s blockbuster film 'Mr Bones' (other ‘Wigwam Music Productions’ clients included Discovery Channel, Animal Planet and The.