Melissa Bell Email & Phone Number

Los Angeles Metropolitan Area

Fast Company Executive Board is a vetted professional organization of business leaderscommitted to shaping the future of business through technology and design.

San Francisco Bay Area

San Francisco Bay Area

NASDAQ: TTWO Responsible for Global Marketing Organization 300+, which includes Brand and Marketing Strategy, Product Marketing, Marketing Technology, Insights and Analytics, Player Connections, Performance and In-Game Marketing, Creator, Influencer and Community, Creative, Comms (business, product, and internal), and Live Services Marketing.

San Francisco Bay Area

San Francisco Bay Area

Los Angeles, California, United States

PromaxBDA is an international member association of marketing professionals in the entertainment media industries dedicated to advancing the role and increasing the effectiveness of promotion, marketing and design within the industry, related industries and the academic community. The organization strives to maintain a highly skilled and engaged board of governors for the Game Marketing Member Association, who at all times will uphold and act in a way that is consistent with the mission of the organization: "To lead the community of marketers and creatives in the game marketing industry by celebrating excellence, driving talent & industry development, and connecting people"

Hong Kong

Responsible for Global Marketing function and overall marketing organisation reporting to Global President.

Singapore

Responsible to develop the ASEAN Brand Positioning strategy, market entry strategy, as well as build up the local team and agencies to support this growing region.

Beijing China

Led the China Import Brand Positioning strategy, extensive product launches, as well as built up the local team and agencies to support the import brand. Developed a holistic marketing strategy and execution plan with a key focus on digital, social, retail & brand experience.- 2013 Silver Adfest and Adstart – Beetle Launch 'Senior Rebel'- Canne Bronze Lion – Scirocco Digital campaign- Silver Spike -Phaeton Masterpiece- 12 Product Launches resulting in 400% increase in sales in 3 years- Led Beetle Launch which resulted in 300% increase in sales- Dealer co-op adv. implementation in 63 cities - 360 million impressions per qtr- Touareg Launch achieving 3.75 billion impressions, 55 events, 85k hot leads- Led CRM implementation with 1 hour lead follow up achieving 650% increase in website registrations and 250% increase in hot leads- Led Auto Show strategy across 79 shows, 6200 onsite sales, 47k hot prospects

Shanghai City, China

Leading a team of 80 staff and managing a budget in excess USD 500M with over 800,000 sales and a 600 strong dealer network, my role was to develop and lead the marketing strategy for the brand and all products, overseeing all areas of marketing including- product strategy, brand strategy, adv/communication, media, digital, research, CRM and events

Shanghai City, China

Dual position as General Manager of the Shanghai and Chongqing office and Regional Business Director Y&R for Land Rover account.This position includes responsibility for China P&L, setting the China business strategy, being the strategic lead on key clients, as well as day to day responsibility for each office and managing a team of 40 staff.Specialising in brand strategy/positioning, Digital and CRM strategy

Shanghai City, China

Sydney, Australia

Sydney, Australia

Sydney, Australia

Sydney, Australia

Nissan Executive Get Program

Bachelor Of Business, Marketing

Mba, International Business Strategy And Marketing (In Progress)