PROJECT: Investment marketing and branding for new distilled spirit from the Philippines, with a mission to improve the economic conditions of indigenous farmers and conserve an environmentally vital landscapeSUCCESS: Scripted and ran historic crowd funding campaign with over 3 million views in under 30 days / major investment from Angel investors to enable production and upcoming launch / created C-level messaging strategy, story and presentations / website content, copy and design (in production) PROJECT: Build public and media awareness for the global launch of the Louis Vuitton Art Exhibition as part of their support for arts educationSUCCESS: Engaged key influencers, top non-profit organizations, donors and student groups to visit and promote the first stop of the pop-up art exhibition world tour, earning extensive coverage and "far exceeding expectations" of this wonderful client PROJECT: Strategic partnerships and awareness building for 360Karma women’s mentoring organization investing in female entrepreneurs with radio talkshow, TV web series and live pitchfestSUCCESS: Doubled corporate sponsorships / launched partnership with largest women business owners group in the country / produced marketing materials, white papers and communications/ strategy, content and copy for new site and social media platforms PROJECT: Expand and promote first-in-the-nation, in-curriculum musicals development program for primarily minority high school students in underserved districts under FNAM.usSUCCESS: Triple the number of students participating / 200% funding increase / new landmark partnerships with USC and UCLA / strategy, storytelling, content, copy and art direction for new website, grant, partnership and promotional campaigns

Head of Marketing for agency developing strategic partnerships and cause marketing alliances for world-class arts and non-profit clients and global consumer brands.Provided leadership and functional expertise, including analysis of non-profits' culture, marketing and development goals, the competitive landscape, all potential assets and additional potential to provide key insights, strategic planning, core messaging, and partnership campaign execution for clients such as LACMA, Oceana, Los Angeles Philharmonic, Sundance Institute, Women in Film, SAG Foundation, Unite4Humanity Foundation, The Getty Center, LA Film Fest, San Francisco Symphony, LA Phil, Hollywood Bowl and many more.Additionally, envisioned, negotiated, and brought to life new or reinvigorated cause campaigns that translated into practical, measurable social impact, as well as significant ROI for global brands, such as BMW, Swatch Group, SOHO House, Cartier, Tiffany & Co, and more.RESULTS: During this time the agency raised multiple millions in support for non-profit organizations, established relevant and impactful social responsibility programs, achieved high-profile brand recognition and launched numerous first-in-the-world partnerships.

MKE: Promoted from VP Marketing of SKYY Vodka to head marketing and public relations for the brand owner’s philanthropic activities and entrepreneurial ventures. Marketing, communications, partnerships and events for multiple companies and start-ups, including the second SKYY-owned brand: strategy and positioning, in-house PR team, digital, print and broadcast campaigns, influencer programs, signature consumer events and major cause marketing partnerships. SKYY VODKA: As the first VP Marketing for SKYY Vodka, created the strategic marketing and communications plan that propelled SKYY into one of the fastest growing premium brands in the world. My strategic plan is still in use today.Comprehensive data analysis, rebranding strategy and tactics reaching young influencials, agency review and launch of groundbreaking ad campaign geared to youth culture, media planning, re-focusing cause marketing platform to independent film, creating signature events. Creative Magazine wrote “Melissa Lilly developed a strategic marketing plan that reestablished SKYY Vodka as a preeminent premium brand, especially with the decisive youth market.”