Felipe Martins Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brazil

-Creation and maintenance of Airflow DAGs to support business strategies concerning several teams, using Apache Spark SQL and Python APIs to orchestrate recurrent extractions from diverse databases and sources;-Development of ETL process to feed executive Tableau dashboards and visualizations;-Refactoring of several ETL processes to solve data discrepancies across different visualizations, unifying data transformations and sources when possible to nullify data inconsistency, standardizing transformation methods and providing auditable pipelines, with extensive documentation;-Monitoring and reporting of field operations inconsistencies, positively affecting new customer retention;-Experience with well-established devops environments and proprietary company code libraries, methods, and consolidated documentations;-Managing of Kubernetes clusters and secrets via WSL;-Careful documentation of all processes and data outputs in the company Confluence wiki and GitHub, speeding up future onboarding journeys for new hires;-Drastic modularization and refactoring of Python scripts to improve maintainability and deployment speed, applying software engineering principles to speed up deliveries by at least 80% and reducing script size by 90% in some cases;-Synergy with business areas to understand data needs and propose solutions do automate menial routine tasks and provide actionable visualizations;

São Paulo, Brazil

-Implementation of the transition from Universal Analytics to Google Analytics 4, migrating data views from Looker Studio to Power BI;-Implementation of a data ingestion pipeline from Google Analytics through the Google BigQuery API with Python scripts to Amazon S3 Bucket with AWS Lambda functions and Docker containers;-Data transformation with data build tool (dbt) from diverse sources to the PostgreSQL data warehouse;-Creation of tags for capturing data layer event captures through Google Tag Manager;-Development of a data ingestion process from Google Analytics to the company's Data Warehouse, through the Google Analytics 4 > BigQuery > Amazon S3 Bucket flow;-Assistance in data analysis, modeling, and dashboard development, contributing to the data-driven decision-making process;-Support to the Business Intelligence team in a leading Loyalty market company in Brazil, focused on connecting companies and stakeholders in a digital transformation context;-Collaboration with internal teams in optimizing data control tools and disseminating the use of data analysis;-Execution of advanced SQL queries to extract insights from databases, optimizing strategic decision-making processes;-Creation of interactive dashboards in Power BI showing performance KPIs from various company areas, such as Operations and Products, using M and DAX language, facilitating the tracking of goals and objectives and improving strategic responses to market trends.

São Paulo, São Paulo, Brazil

-Completed over 350 projects in three years, demonstrating consistent growth from fewer than 60 projects in 2019 to over 110 in 2022; -Edited, retouched, and post-produced images for e-commerce, fashion, advertising, and editorial clients like Gucci, Vogue, Spotify, and Mizuno, ensuring visual consistency and adherence to brand guidelines;-Collaborated closely with photographers, art directors, and design teams, exceeding project expectations—streamlined workflows by managing multiple simultaneous projects and meeting tight deadlines without compromising quality; -Developed a keen eye for detail and visual consistency, identifying and correcting image imperfections for professional results; -Mentored junior team members, fostering a collaborative and supportive work environment;-Implemented efficient file management and archiving practices, ensuring easy access to project assets and secure backups; -Assisted in preparing and optimizing images for web and print use, adhering to appropriate resolution, color profiles, and file formats for each specific output.

São Paulo, São Paulo, Brazil

-Managed the Instagram account for the brand's new venture, Supergrama, now UNIVERSO Ambipar, a collaborative multi-brand store focused on upcycling and sustainable fashion and home decor products; -Helped the new profile reach 5,000 followers by daily updating the feed with store news and engaging with influencers and journalists; -Organized and promoted events with influencers and micro-influencers, increasing store engagement and foot traffic; -Sought out new brands and partners that aligned with the store's mission, expanding the product portfolio to include cosmetics and accessories;-Worked with the founding partners to develop the brand's positioning and create visually aligned content, constantly monitoring the target audience and competition on social media, generating valuable insights for stakeholder decision-making, and dynamically interacting with customers, resulting in increased sales and store visits.

São Paulo, São Paulo, Brazil

-Collaborated with a 3D and motion graphics artist team to create ads for major clients, including MTV and Riot Games;-Modeled 3D objects and set props.

Bachelor'S Degree, Data Science

Illustration Specialization, Illustration

Curso Superior De Tecnologia (Cst), Cinematography And Film/Video Production