Michael W. Email & Phone Number

Las Vegas, Nv, Us

Las Vegas Metropolitan Area

Spearheaded business operations in NV, including managing state sales and marketing activities and training team members. Managed a $2M annual budget to consistently ensure maximum profits and minimum operational costs for the business. Provided leadership and direction for the team.• Played an integral role in increasing profits in NV by generating new business through annual programming across both on and off-premise channels.• Increased Casamigos sales volume in NV over the past five years by strategically identifying opportunities and executing programs to gain incremental share.

Las Vegas, Nevada, United States

Directed business activities for the world's preeminent distributor of beverage alcohol, including overseeing the company’s 2 largest site chains in the resort corridor while managing a $75K annual budget and training and supervising 3 direct reports. Marketed 5K+ brands in NV through tactical planning and implementation.• Grew revenue by 4% ($1M) in 2018 by executing various strategies, including securing clients, negotiating line extensions, and building relationships to become the preferred distributor. • Streamlined multiple processes and procedures, leading to an increase in efficiency and productivity and a decrease in operational costs.

Las Vegas, Nevada, United States

Trade Development Director 2015 - 2018Led management of multiple portfolios consisting of 38 different suppliers and 450 brands for the company while managing a $3M annual budget.• Increased annual revenue by 1% in the 2017 fiscal year by negotiating sales goals, developing and executing innovative marketing plans, and conducting product promotions.• Saved on shipping and various other expenditures by streamlining the ordering process and reconstructing multiple policies and procedures within the company.• Piloted management of $360K worth of inventory while successfully reducing warehousing time from 125 days to 115 days.

Las Vegas, Nevada, United States

Territory Manager - Resort Spirits Division 2009 - 2015Oversaw diverse portfolios that included conceptualizing, developing, and implementing marketing and promotional strategies to grow market share in assigned territory.• Boosted annual profits by 4% and achieved $14M+ in gross sales in fiscal year 2012 by cultivating strong account relationships, implementing strategic programming, and capturing market share from competitors. • Increased customer satisfaction while managing 35 to 40 customer accounts.• Enhanced penetration within high-image Las Vegas Strip resorts by consistently marketing and promoting products throughout the nation.• Improved productivity by aligning the company’s business purpose, vision, mission, and values to achieve financial goals and objectives.