Michael Rodriguez Email & Phone Number

Irvine, California, United States

Irvine

Irvine, California, United States

Irvine, California, United States

Huntington Beach, California, United States

• Builds and manages the digital presence via social media outlets that apply to each client’s strategy• Collaborates with internal teams to design and implement a social media strategy that will achieve identified business goals• Creates and felicitates content creation for clients’’ Instagram, Tik Tok, and Facebook profiles• Drives social media engagement and goals through the development and execution of creative on-brand campaigns• Increased a client’s Instagram engaged audience by 361% and content interactions by 102% organically in less than 90 days• Increased another client’s Instagram Reels interactions by 37.7% in less than 90 days• Serves as the social media expert and lead for the company and marketing team• Manages multiple high-volume accounts (restaurants, liquor labels, bars, and more)• Acts as the lead engagement social media program with company-wide goals and initiatives• Develops guidelines and best practices around digital content strategies; monitor, evaluate and provide direction on emerging platforms and the latest trends in digital community tools and applications• Establish, analyze, and maintain metrics reporting to measure adoption, engagement, and success of the program• Educates and trains marketing professionals and leaders throughout the organization on social best practices and industry benchmarks

Irvine, California, United States

• Coordinates, schedules, and organizes virtual and live events including registration, set-up, shipping, materials, equipment, and staff• Coordinated 16 live events from August 2021 - January 2022 that all led to positive ROI• Leads social media content strategy, campaigns, and platforms through Adobe Creative Cloud, Asana and Oktopost• Improved social media engagement rate by 157% and engagements by 280% in the last 90 days• Supports marketing programs and campaigns under the direction of the Director of Marketing or Industry Marketing Specialists• Manages LinkedIn and Twitter Ads targeted to a variety of business units• Organizes leads and distribute to the sales team through NetSuite• Help update and manage marketing and sales collateral and other corporate materials• Manage marketing documentation management platform• Assist in managing the company’s digital presence including website and social media schedules• Create and update company website with copy and graphic edits• Maintain promotional materials inventory for all offices

Anaheim, Ca

• Responsible for following the Four Keys - Safety, Courtesy, Show, Efficiency.o Able to work and make changes in a fast-paced environment.• Quickly helps with guest concerns while still efficiently operating the attraction.o Exceptional guest service• Creates relationships and engages with guests and cast members alike to maintain a healthy work environment.• Operates multiple attractions at the resort.o Strong communication skills (verbal and nonverbal)

Yorba Linda, California, United States

Coordinates, films, and edits St. Martin's Confirmation curriculum in a series of videosCreated engaging videos with a multi-cam set up

Irvine, California, United States

• Assisted Social Media Manager with various projects and tasks – grew @rokform following by 26%• Exceeded KPIs by increasing revenue by 79% in 2020• Provides support to social media efforts to target new audiences and build engagement (greater than 6% engagement rate over five Instagram accounts)• Created and distributes email marketing campaigns – Bronto: emailing marketing software• Organized weekly reports based on social media data• Preformed admin duties - scheduling meetings, managing content database, & creating presentations• Collaborated with the strategic marketing team to create marketing campaigns• Developed monthly marketing calendar in Loomly – our CRM platform • Researched and analyze competitor marketing and sales materials• Assisted Social Media Manager in recruiting and managing potential Influencers – 25 clients• Manages relationships with 3rd party video content creators – 3 clients• Wrote video scripts & creates voiceovers – 23 videos on YouTube – subs up 10.6%. Views up 7.7%• Found unique partnerships/collaborations with other brands to increase sales and brand awareness

Irvine, California

• Assist Social Media Manager with various projects and tasks• Provide support to social media efforts to target new audiences and build engagement• Assist in creating and distributing email marketing campaigns• Collaborate with the strategic marketing team to create marketing campaigns• Assist in developing content calendars• Posting updates and responding to customers on various social media platforms• Collaborate with the graphic design team for new marketing materials• Research and analyze competitor marketing and sales materials

Los Angeles, California

• Reached out to talent over social media to cast on various reality shows.• Passed on info for potential talent to the casting director.• Created hashtags for social media accounts to expand our online presence.• Instructed talent before interviews.• Sat in auditions and logged interviews.• Created one-sheets for individuals going through the casting process which helped the Casting Director decide whom he would interview.

Anaheim, California

• Provided excellent customer service• Created a fun and playful atmosphere for guests• Handled large amounts of money at a time• Managed inventory of a large number of items throughout the store

Master Of Arts - Ma, Communication Management - Marketing Communication

3.97 GPA

Bachelor Of Arts - Ba, Cinema And Television Arts - Screenwriting

3.37 GPA - Dean's List