Michael Arkin Email & Phone Number

Zoom is one of the fastest growing media companies in the US and one of the largest digital out of home companies in the world, with over 5,0000 venues in areas such as fitness, nightlife and family entertainment.

• Development of consumer and trade marketing strategies designed to achieve the division’s business plan goals.• Manage a department of 80+ people working in the disciplines of Brand Management, Advertising, Online, Media, Creative Services, Research, Publicity, Promotions, and DVD Content Development.• Oversee and manage an annual marketing budget in excess of $300 million.• Direct the home entertainment marketing for label partners including Nickelodeon, Comedy Central, MTV, PBS,… Show more • Development of consumer and trade marketing strategies designed to achieve the division’s business plan goals.• Manage a department of 80+ people working in the disciplines of Brand Management, Advertising, Online, Media, Creative Services, Research, Publicity, Promotions, and DVD Content Development.• Oversee and manage an annual marketing budget in excess of $300 million.• Direct the home entertainment marketing for label partners including Nickelodeon, Comedy Central, MTV, PBS, Hasbro and the Peanuts brand.• Developed the marketing strategy for Paramount’s entry into the DVD and high definition DVD markets.• Member of Viacom Marketing Council, serving as the division’s liaison to all sister companies.• Key contact for division’s talent relations including directors, producers, actors and agents. Show less

Directed entertainment marketing and sales programs for Premiere Magazine

Oversaw the marketing for agency's entertainment clients including 20th Century Fox and Paramount Home Entertainment