Michael Franceschelli Email & Phone Number

Cambridge, Massachusetts, Us

Cambridge, Massachusetts, Us

Needham, Massachusetts, Us

Needham, Massachusetts, Us

Cambridge, Ma, Us

Responsible for improving Neurology and SMA field teams’ ability to deliver value to customers by establishing innovative ways to enable business processes, implement efficiencies, and introduce new capabilities• Created 2018 field enablement road-map which includes the key account management module in VEEVA CRM, MyInsights views for pre-call planning, creation of VEEVA CRM survey functionality to obtain field insights, the optimization of account profiles, and the investigation into the use of a suggestions engine.• Created methodology for field leaders to track their field days in VEEVA CRM when engaging with customers. • Providing the SMA TLL team access to VEEVA CRM which includes visibility to appropriate customers, ability to flag KMEs, track customer interactions, and the use of surveys to track field facing questions.• Revised the process to track key customer interactions in VEEVA CRM; providing better visibility into the types of customers the teams are engaging with as well as the focus of these engagements.• Rolled out the SalesForce1 mobile application to the Family Access Management team allowing them to update critical information while in the field; reducing delays in the patient receiving therapy.• Designed and implemented a dashboard for the Family Access Managers, based on service cloud data, that provides critical insight on the patient’s status during the process of going on therapy.• Piloted reports within service cloud to provide real-time understanding of upcoming and overdue patient injection appointments.• Worked closely with our data stewardship team to create governance processes for data change requests entered by field teams within VEEVA CRM.

Cambridge, Ma, Us

Appointed as the field deployment lead for US neurology and hemophilia field force teams responsible for designing call plans relying on deep analytics on disparate datasets to effectively target customers. Also responsible for ad-hoc analysis, recommendation, and implementation of operational changes to territory alignments and field force sizing.• Provide and present call product positioning recommendations to Sales and Marketing senior leadership for each neurology sales force using PDE calculations to assure product coverage aligns to brand strategy.• Deliver the Neurology sales force call plans quarterly, performing a full redesign when brand strategy dictates using analytics to determine plan drivers.• Created the initial account based Hemophilia call plan for the Hemophilia Account Executives using analytics to establish reach and frequency to HTC and non-HTC accounts that best aligned to sales and brand strategies.• Collaborate with members of brand leadership across two therapeutic areas to incorporate brand strategy into the field force call plans.• Manage the call refinement process for all call plans, collecting input from over 300 field representatives. • Partnered with ZS Associates to create the first Infusion Reimbursement Account Manager (IRAM) call plan and tracker.• Hub for operational call reporting, monthly call leadership dashboards, and ad-hoc call analysis.

Cambridge, Ma, Us

Designed and created operational analytics providing actionable insights to drive key performance metrics in support of the Mid-Atlantic sales division, Infusion Account Managers, and MS Center Impact Pilot. Provided both proactive and reactive ad-hoc analysis, concisely documenting and presenting findings to leadership and field teams. • Became a trusted partner and central point of contact for all data related needs for the Infusion Account Manager (IAM) team, regularly contributing to their POAs, quarterly business reviews, divisional meetings, and weekly team meetings.• Designed and implemented the first IAM call plan and tracker which incorporated key Tysabri metrics at the infusion site level to determine optimum reach and frequency.• Devised and built the IAM monthly information workbooks giving the team insight into key Tysabri metrics at both the national and infusion site level. These workbooks facilitated quarterly business reviews, targeting accounts based on strategic data driven metrics focused on acquisition and retention.• Originated and produced the Tysabri Actionable disposition and Early Intervention reports for Area Business Managers (ABMs), IAMs, and Field Reimbursement Managers (FRMs) to decrease patient days to first dose and reduce discontinuations. • Created detailed workbooks at the HCP and account level for each of the pilot MS centers to facilitate internal kickoff meetings. Maintained these account lists and provided strategic metrics to understand the differences between MS centers, MS specialists, and community neurologists.

Cambridge, Ma, Us

Manage and deliver business intelligence project initiatives focused on the unmet needs of the Commercial organization. Market, demonstrate, and deploy existing BI capabilities available within Biogen Idec to intra-company staff and departments.• Implemented the Roambi Analytics platform for use on iDevices to execute a mobile BI strategy. Designed and deployed Roambi views that supplied actionable information to over 300 commercial field force users• Functioned as technical lead for the delivery of the Global Medical Affairs dashboard including the design of the visualizations to best represent the critical KPIs for that organization• Transitioned all support and operations of the Business Objects Enterprise to an off-shore managed service provider allowing for the growth of the BI Architect role• Create and deliver training packages for BI applications including SAP explorer, Roambi, Tableau, Desktop Intelligence and the CMC to increase user adoption

Cambridge, Ma, Us

Responsible for the overall success and growth of the BI capabilities focused on the needs of the Commercial organization. Responsibilities also included managing the server architecture, customer support and training, user management, and licensing of the Business Objects and EDI platforms.• Leveraged knowledge of the BI industry to compare gaps within the current BI portfolio against current business needs, leading to the delivery of Tableau and SAP Explorer as the self-service data visualization offerings• Acting as the project manager and technical lead, managed the highly complex upgrade of the Business Objects Enterprise platform to version 3.1. • Led the initiative to have all account management activities centrally managed reducing the amount of administration time required by the functional leads• Managed the demand model for all new EDI business requests including new EDI transactions and trading partners to automate processes previously performed manually• Managed modifications to the EDI and Business Objects platforms using Lifecycle Management practices

Cambridge, Ma, Us

Hired as a full time employee after initial consulting role. Continued to run the support and operations of the Business Objects 6.5 platform and assumed ownership of the EDI enterprise platform with no previous experience in this area.

Us

• Managed the Business Objects upgrade to version 6.5 across multiple functional areas and geographies at Biogen Idec• Consolidated five Business Object environments into one across the enterprise with consistent SOPs for account and content management establishing BO as the enterprise reporting platform at Biogen Idec

Managed the delivery of IDe’s portfolio management web-based software within multiple corporations including: Sherwin Williams, Nortel Networks, Johnson & Johnson, Proctor and Gamble, Kyocera, and Dow Agro Sciences • Conducted cross-functional interviews to document the client’s new product development practices• Utilized recognized industry best practices for project, resource, and portfolio management to formulate a solution design indicating how to best utilize the suite of products to accelerate time to market, increase predictability and improve efficiencies• Developed and maintained project plans for simultaneous customer implementations to assure successful implementation on time and on budget• Collaborated with Product Management and Software Development to design new functionality based on industry best practices and customer requirements