Michael Greco Email & Phone Number

Dallas, Texas, United States

Plano, Texas, United States

Dallas/Fort Worth Area

Dallas, Texas

• Contributed to brand and campaign development for client Mohawk Industries by conducting consumer research, competitive landscape analysis, and plotting brand position.
• Led budget consolidation efforts for clients Charles Schwab and Mohawk Industries which fed 2019 SOW proposals.
• Developed actionable insights for client Mohawk Industries after conducting an extensive audit of DFW flooring retailers.

New York, New York

• Led development and execution of nationwide trade marketing and merchandising innovation initiatives for all channels and premises which allowed wholesalers to activate marketing programming at retail.
• Directed capital expenditures valued at more than 50mm throughout the U.S., distributing key assets to more than 400 wholesalers and thousands of retail accounts.
• Piloted and proved impactful sales lift for multiple merchandising solutions that generated 5,000+ wholesaler orders and were distributed across all 50 states.
• Worked with vendors across North America, Italy, Sweden and Australia to develop innovative effective solutions that gave ABI front line sales personnel a competitive advantage executing at key points of contact.
• Coordinated annual sales and marketing conference attended by 3,000 company staff, wholesaler executives and ABI senior management, managed a budget of over 600K and achieved the highest attendee satisfaction rating in.

Little Rock, Arkansas

• Oversaw commercial sales procedures for over 8 million cases of beer each year, successfully generated more than 30mm in annual sales and achieved all distribution and share KPI’s.
• Introduced pricing structures for 500+ SKU’s which were accepted by retailers statewide, achieving 4% revenue growth.
• Provided coaching and mentorship to 20+ sales reps and 2 members of the sales management development program.
• Coached 2 separate distributorships to the “Ambassadors of Excellence” award, given annually to top-performing wholesalers in the ABI system.

College Station, Texas

• Drove territory-wide sales and marketing initiatives for group with more than 7 million cases sold annually, working directly with wholesalers to activate marketing programming via high-volume venues and influencer.
• Managed all sales, marketing, and logistics for brands under the ABI portfolio. Including billion dollar brands like Bud Light and Budweiser.
• Generated 50+ new package placements and 24 new tap placements during one-year period, working directly with sales reps and brand activation managers.

Greater St. Louis Area

• Accepted into competitive internal development program following multiple panel interviews with senior management.
• Completed intensive training on the distribution model, wholesaler relationship management, and in-market execution with subject matter experts, working directly with wholesalers and sales management across multiple.

Miami Gardens, Florida

• Contributed to development of corporate partnerships with leading brands including Pepsi, Ford, Gatorade and Bud Light.
• Supported game-day activations, leading VIP facility tours and managing ticket allocations for major events.

Master Of Business Administration - Mba

Bachelor'S Degree, General Ba

High School