Sr. Sales Manager
CurrentResponsible for sales of Scotts, Ortho, RoundUp, Miracle-Gro, Tomcat, and Osmocote brands across 24 customer locations utilizing 12-20 direct reports and managing $12 million+ in annual sales volume.Recruit and interview candidates for merchandiser positions.Hire, train and manage merchandisers and product counselors. Identify and develop high-potential employees for promotion to management. Delegate authority and responsibility with accountability and follow-up.Manage assigned resources effectively (people and financial). Evaluate decisions and recommendations in terms of financial returns and operational efficiency. This includes budgets, expenses, and store routing decisions.Drive in-store sales in conjunction with Business Development and Brand Marketing Teams goals. Develop key customer relationships and use fact based selling and marketing techniques to influence the assignment of incremental display space for Scotts’ brands. Maximize growth opportunities with existing customers and prospect new accounts, as assigned. Establish effective relationships with key decision makers and business partners (internal and external). This includes customers, consumers, and fellow district/regional team members.Recommend and develop pre-season orders and conduct business reviews, as applicable. Identify and communicate local insights and competitive activity to influence marketing plans, tactics, and regional product development.Effectively present sales opportunities and execute sales plans with our customer’s Department Managers, Store Managers, and District Managers. Use marketing tactics and product knowledge to create sales strategies to take advantage of localized market conditions and related opportunities. Monitor P&L, Control Expenses.Provide product knowledge and education to customers and consumers. Comply with all administrative requirements (timesheets, applicant tracking, training, surveys, expense reports etc.).