Michael Lewis Email & Phone Number

Little Rock, Arkansas Area

Director of Research for Socratic Technologies. Manage team of research professionals, ensure data quality, leverage research to tell consumers' stories and guide multi-million dollar management decisions.

Little Rock, Arkansas Area

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Columbus, Ohio Area

Leads the custom/ad hoc and syndicated marketing research efforts for the Retail and Private Bank, Home & Auto Lending Lines of Business. Provides consulting and research support for corporate marketing and advertising, directs all new product development, advertising development and testing and ad hoc research for each LOB.Identified customer insights that led to significant improvements in consideration (5%-point increase) and positive perceptions (10%-point increase) through the award-winning Mastery Campaign. The campaign focuses on driving brand and product consideration and self-service channel migration.Guided the creation of more effective advertising by implementing new methodologies for prioritizing messaging using TURF Analysis, which prioritizes aspects of the value proposition by the ability to drive consideration.Led Channel Migration research efforts that led to a 12MM year-over-year reduction in teller transactions and increase in paperless statement penetration by over 20%-points. Identified significant issues in the home equity application process that drive fallout. Prioritized changes to the process designed to increase completed applications.Conducted and communicated consumer tracking studies to understand cultural shifts and generational differences in attitudes/perceptions of the economy, housing, spending/borrowing trends, etc. Results are frequently used in Investor Day and executive presentations, speeches and PR campaigns.Managed the collection and communication of research into innovative technologies to inform capital investments Delivered over 250,000 new customers to an external partner by leading a co-branded marketing campaign, using paid and owned media and sports/entertainment events. Incorporated syndicated research and information on broad consumer trends to facilitate “outside-in” thinking.

Led the custom marketing research and competitive intelligence team for Consumer Deposits, Consumer Real Estate (CRE) and Insurance Services Group (ISG). Responsible for setting annual research priorities and managing a $12,100,000 annual budget. Provides consulting and research services for corporate communications/advertising, new product development and customer satisfaction measurement and process improvement.Achievements: Identified the best target for future marketing efforts, refocusing the business on enhanced cross-sell. Identified significant issues in the mortgage application process that drive fallout and prioritized changes to the process designed to increase completed applications. Proven ability to identify and develop talent, recruiting four out of five recent research hires across the Bank.

Responsible for new product development, marketing and fulfillment. Profit/loss responsibility for the interactive marketing/advertising practice area. Focused on the development of standardized products for testing advertising and marketing efforts. Manage a staff of two and budget of $350,000.

Associate Professor of Market Research

Served as the research contact for the Electronic Brokerage Division to develop plans for online and offline research on product development, customer satisfaction, and marketing efforts. Responsible for setting annual research priorities and managing a secondary researcher and a $780,000 annual budget.

Served as the key research contact for the Corporate Marketing, Investment, Online Financial Services, Home Equity and Advertising departments. Developed, designed and conducted strategic research that assessed consumer behavior and business-to-business needs and which served as primary input for corporate communications/advertising/public relations and new product/program development.

Established the market research function for ABCBS. Responsible for all research projects for the Enterprise, including the first Enterprise Benchmark Surveys, competitive intelligence, new product development and acquisition research. Achievements: Designed and conducted quantitative and qualitative research to guide new product development. Produced regular analyses of competitors, including details on product design, pricing and network availability that enhanced the sales force’s ability to capture and retain customers.

KAISER PERMANENTE 1991-1995Sr. Market Research Analyst, Market Analysis DepartmentResponsible for all phases of market research for Kaiser Permanente, including research proposals, design, execution, analysis and presentation. Conducted primary research among health plan constituencies: members, employer groups and providers.  Designed and conducted conjoint-based site evaluation research to determine the customer impact of potential new facility locations: results were used as justification for decisions involving over $1 billion in new construction.

Ms, Industrial And Organizational Psychology

B.A., English