Ecommerce Assistant Business Manager
CurrentCreated marketing assets with creative team for social, email, and onsite and developed campaign launches for leagues and announcements year-round. Ran biweekly meetings with partners and internal teams to develop and activate marketing campaigns to achieve sales goals. Reported on all eCommerce daily, weekly, monthly, and annual KPIs and promotional impact, marketing channel influence and device type to help navigate business growth opportunities. • Led execution of Hot Market for leagues… Show more Created marketing assets with creative team for social, email, and onsite and developed campaign launches for leagues and announcements year-round. Ran biweekly meetings with partners and internal teams to develop and activate marketing campaigns to achieve sales goals. Reported on all eCommerce daily, weekly, monthly, and annual KPIs and promotional impact, marketing channel influence and device type to help navigate business growth opportunities. • Led execution of Hot Market for leagues by collaborating with tech and buying team for onsite presentation, product launch, and marketing deployment, ensuring flawless execution and customer experience during peak eCommerce opportunities such as Daytona 500, NASCAR Championship, and Cyber Week.• Increased top line sales while maintaining bottom line growth year-over-year (YoY) after developing and overseeing execution of weekly and monthly promotional and marketing calendars. Show less