Spearheaded communication strategies for DoDEA, supporting K-12 educational programs across 50 accredited schools on 16 military installations (Army, Navy, Marine Corps, Air Force, and Coast Guard) in seven states, Puerto Rico, and Cuba, aligning with the Department of Defense’s mission to deliver exceptional education to military-connected students. Managed comprehensive communication between federal agencies, military personnel, educators, and government officials, ensuring clear, effective messaging that fostered understanding of educational policies and services across diverse public sectors. Advised agency leadership on communication strategies and policy formulation, predicting public responses and crafting proactive plans to disseminate policy decisions to key stakeholders. Created and distributed informative content such as news releases, articles, speeches, and media scripts, optimizing public affairs efforts through the organization of news conferences and media appearances. Cultivated strategic relationships with media outlets, government agencies, and special interest groups, ensuring collaborative communication that enhanced the agency’s public image and mission awareness. Conducted research and provided media with accurate, in-depth data, managing crisis communication efforts and developing social media strategies to promote DoDEA initiatives and share timely information with the public. Continuously evaluated and improved communication programs, ensuring maximum effectiveness and alignment with organizational goals.

Managed a team of six contractors in a very high OPTEMPO environment whose scope was external/internal messaging, social media, communication analysis, and website design and management. Oversaw the creation of the first ever brand book and command campaign giving the F-35 JPO an official and professional look. Established an initial digital media and social media execution plan for the Command's first baseline assessment used to track public sentiment; increasing on-line reach over 1000% and improving positive public sentiment by 328%. Facilitated the improvement of internal communication outreach efforts completely revamping the SharePoint site, making it a robust “go to" communication channel, which led to increased usage by 873%. Managed the Security & Policy Review Distribution A program facilitating several thousand photos, videos, and technical documents with subject matter experts.

Represent the Commanding Officer, communicating goals and direction for the command to the enlisted workforce, while simultaneously mentoring junior officers and representing the enlisted personnel's views and concerns to the commander. Enhance communication and foster a better understanding of the needs and viewpoints of all members. Continuously improve the command by consulting and advising all Navy members on personnel policies, programs, ideas, and opportunities pertinent to their well-being, allowing them to focus on performing their mission and enhancing their careers. Report directly to the commander and keep the chain of command aware and informed of sensitive and current issues whenever appropriate. Brings the commander a better understanding of the enlisted workforce. Directly responsible 1816 man-days of operational mission support to the Fleet, including 118 days afloat for 33 Mass Communications Specialist on 967 assignments in 8 states & 5 countries resulting in 4068 photos, 97 stories & 44 video products providing worldwide media a deeper understanding of our Sailors & America’s Navy. Developed and implemented a new training protocol and operating procedure increasing DVIDS uploads by 260% and media outlet downloads by 295%, reaching a worldwide audience of more than 4.7 million people via ABC News, CNN, Reuters Asia, USA Today and other major global media outlets. Served as Chief Counsel to the Commanding Officer transformed a struggling low-morale unit into an effective, efficient, productive unit by implementing a new structure and recognizing exceptional performance with quarterly awards; increasing retention by 300%

Liaise between Regional Reserve Component Commanders, Navy Operational Support Centers (NOSCs), Reserve Units, individual Selected Reservists, and Active Commands. Work to improve the effectiveness of the Navy's Total Force policy and enhance Active-Reserve Integration by facilitating access to Reserve assets and maximizing operational support. This includes the planning, budgeting, and execution of funds to meet Active Component requirements for Navy Reserve employment. Charged with the equitable distribution of over 273 Sailors to 35 Commands based on billets authorized, the Navy Manning Plan and desires of the career needs of the individual Sailor. Responsible for balancing the needs of the Navy and the desires of the Sailors taking into consideration the morale of the Sailors and the effect on their families.

Develop content and maintain social media presence across social channels including tweeter, photos and videos to Face- book, YouTube and other DoD sanctioned social media sites. Developed and maintain an editorial calendar, creating, as- signing, curating and publishing social media content. Analyze social media and other communication efforts to identify the most effective direction, application, and strategic technology and outreach practices for meeting identified communi- cations goals. Coordinate with other OSD, Joint Staff, Unified Combatant Commanders and service public affairs elements to ensure message consistency all echelon public affairs. Evaluate the impact and effectiveness of communications plans and advises management if efforts should be discontinued, emphasis changed or coverage expanded to achieve organiza- tional communications objectives. Identify emerging trends and technologies to execute social media programs and prod- ucts in support of communication strategies and public affairs objectives.

Perform photographic duties in fulfillment of clients' requests for visual representation of events, commercial photography or various other assignments as requested; specialize in wedding, portrait and commercial photography.Shoot, process and edit all photographs; determine film type, camera setting, lighting requirements and other specifications to ensure quality shooting.Build and maintain website, manage social media activities including search engine optimization (SEO), and create and oversee all marketing efforts.Cultivate and nurture client relationships, tracking customer contact throughout the marketing and sales process.TEACHER AND COACH:* Build a business, personalized financial and cashflow plan* Develop their vision, style, technique and workflow* Create a marketing strategy and build a personal brandTECHNICAL/SOFTWARE EXPERTISE:* Microsoft Office, Adobe Bridge, Illustrator, Photoshop, Lightroom, CaptureOne, DXO OpticsPro, Desktop Publishing Systems and Computer-Based Graphics Software * Equipment (Precision Computer Graphics, State-of-the-Art Still and Video Cameras, Video and Electronic Imaging and Digital Electronic Reproduction) 


BREADTH OF DIGITAL/SOCIAL MEDIA KNOWLEDGE, TRAINING & RELATED EXPERIENCE:* Social, digital, content, performance, real-time and influencer marketing, web, mobile and emerging platform strategy, development and production, online, display and video advertising, media technology and outreach, blogging, E-commerce knowledge * Core social media properties (Facebook, Twitter, Instagram, LinkedIn, Pinterest, Snapchat, YouTube, Google+)

Provide photography, post production and project documentation management in support of Range Operations for Space and Combat Weapon Systems testing and development.Uses knowledge of high-speed cameras, special films, wired or photoelectric triggering mechanisms, or other specialized equipment or techniques to complete assignments requiring unusually high degrees of detail, critical timing and/or critical focus.Sets up and operates standard and high speed still and video cameras to document missile test launchings and flights, blast effects on launchers and targets, and pre-test missile installations.Meet with project engineers to review test plans and procedures and to determine the type of photographic information desired.Uses knowledge of the organization, the photographic objectives, and viewer reaction to various types of images to select or stage scenes and events that will evoke the desired responses.Apply knowledge of the operations or characteristics of a specialized subject matter field or of a program area or topic being depicted to plan the photographic coverage of subjects, events, or activities.Uses knowledge of and skill in operating special-purpose or high-precision photographic equipment to adapt standard procedures, techniques, and processes in processing film to assess and resolve difficult or unusual problems related to the enhancement or correction of photographic images.

Worked as part of a Content Creation Team as media production manager and senior photographer, key to delivering creative assets of the highest standard for multichannel marketing campaignsThe essence of this highly creative role was to deliver e-commerce product and campaign photographyDeveloping creative concepts for eCommerce, marketing and corporate photography projects in collaborationContributing to the selection of models and attending castings where requiredAttendance of pre-production meetingsDriving consistency in the creative direction of web photography, while constantly looking to improve the quality of imagery and online presentation through testing and learningExecuting campaign or other photographyCleaning and retouching photography where requiredUsing product and brand knowledge to engage and direct Junior Photographer, shoot assistants and stylists to ensure product exceeds expectations Work with the wider Content Creation Team to establish and maintain an efficient workflow between buying, merchandising, styling, photography and marketing teams

Conducted and managed script review, on-set guidance, and technical expertise with producers, directors and writers on multi-million dollar productions such as Disney’s ‘Planes’ and ‘Captain Phillips’ as well as ‘The Last Ship’ and ‘NCIS’. Research and write news and feature articles for publication; conduct interviews and market stories to National and worldwide media outlet. Perform and supervise the writing and delivery of press releases and reports to news media and civic organizations; edit video news, features and documentaries. Determine the layout and design for military newspapers and magazines, oversee the content and production of organizational websites.

Produced and ensured Commands ability to provide visual information acquisition for Navy Information Center, Navy Intelligence, The Joint Chiefs and the Department of State with photographic documentation covering air, sea and ground actions of armed forces engaged in combat, combat support operations, humanitarian efforts and related peacetime activities including exercises and war games; produce, edit, approve and release information and graphics through print media, social media and the worldwide web. Oversaw event documentaries for publication and historic archiving; including the image capture of relief operations, theatre engagements and anti-piracy, anti-drug operations and the capture of suspected smugglers and the care of migrants aboard detained vessels. Interfaced with local and national media and managed community outreach programs; coordinate and conduct news conferences, briefing military personnel prior to meeting with the public and news media. Direct the work of junior personnel including writers, photographers and designers; provide ongoing leadership, coaching, mentoring and support.

As Deputy Public Affairs Officer, supervised the content creation team key to delivering creative assets of the highest standard for multichannel marketing campaigns. Expertly coordinated public affairs projects for west coast forces including a CNN documentary, media coverage for six Command homecomings, and award ceremonies, and an explosive ordnance disposal memorial ceremony. these efforts resulted in the production and release of 3,094 images, 193 minutes of video and 15 news stories. professionally highlighted the achievements of the explosive ordnance disposal community to a worldwide audience in 8 countries and brought high praise and recognition for entire fleet.

The Mass Communication Specialists was established, on July 1, 2006, as the result of the merging of four ratings, the Photographers' Mate (PH), Journalist (JO), Illustrator/Draftsman (DM) and Lithographer (LI).The Navy's computerized personnel system associates the rating name with an alphanumeric Navy Occupational Specialty (NOS) code. For MC, the NOS is B610.Mass Communication Specialist (MC) are Public Affairs and Visual Information experts. They present the Navy story to audiences in the Navy and to the rest of the world through a variety of media. MCs write and produce print and broadcast journalism news and feature stories for military and civilian newspapers, magazines, television and radio broadcast stations. They record still and video photography of military operations, exercises, and other Navy events. They serve overseas, on ships, and at stateside commands as photographers, public affairs specialists, newspaper and magazine staff, and TV and radio station staff and talent.MCs also create graphic designs in support of the public affairs mission, create and manage official websites, and perform high-speed high-volume graphic reproduction.