I am a conversion rate optimization (CRO) executive with a passion for social media marketing. I have completed multiple online marketing certifications from LinkedIn, and I have a high school diploma from Barker College. I have worked as a CRO executive at Resolution Digital, a leading digital marketing agency, for two years, where I specialized in A/B testing and sitewide auditing for various clients.At Resolution Digital, I used and became efficient with different testing platforms, such as Adobe Target, Google Optimize, Optimizely, VWO, and Kentico, depending on the client's needs and preferences. I conducted tests ranging from simple content changes to complex personalizations with challenging triggering requirements. I also performed audits of client webpages using analytics and heatmapping tools to analyze the sitewide and page by page performance, and to inform the test ideation process. I worked with a team of CRO experts, web developers, and designers to deliver effective and data-driven solutions that increased the conversion rate and user experience for the clients. I am motivated by learning new skills and technologies, and by helping the clients achieve their goals and grow their businesses. I can bring diverse perspectives and experiences to the team, as I have also worked as a pharmacy assistant and a CRO assistant in the past.
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Cro ManagerIn DigitalLondon, Gb -
Analytics And Optimisation AnalystRatio Oct 2023 - PresentLondon, England, United Kingdom -
Cro ExecutiveResolution Digital Sep 2022 - Aug 2023Sydney, New South Wales, AustraliaI worked as a CRO executive specialising in A/B testing across multiple different testing platforms, and sitewide auditing through quantitative and qualitative analysis.In terms of A/B testing platforms, I used and became effecient with; Adobe target, google optimise, Optimizely, VWO, and Kentico for testing depending on the client. Testing ranged from simple content change A/B tests, up to complex personalisations with difficult triggering requirements.Audits of client webpages… Show more I worked as a CRO executive specialising in A/B testing across multiple different testing platforms, and sitewide auditing through quantitative and qualitative analysis.In terms of A/B testing platforms, I used and became effecient with; Adobe target, google optimise, Optimizely, VWO, and Kentico for testing depending on the client. Testing ranged from simple content change A/B tests, up to complex personalisations with difficult triggering requirements.Audits of client webpages were done using primarily Analytics and heatmapping tools to pull out a sitewide performance analysis, followed by a page by page analysis of each key area of the site, which then informed our test ideation process. Show less -
Conversion Rate Optimization AssistantResolution Digital Jun 2021 - Sep 2022Sydney, New South Wales, AustraliaI work as a CRO assitiant specialising in A/B testing and sitewide auditing. -
Pharmacy AssistantTerrywhite Chemmart
Michael Pearson Education Details
Frequently Asked Questions about Michael Pearson
What company does Michael Pearson work for?
Michael Pearson works for In Digital
What is Michael Pearson's role at the current company?
Michael Pearson's current role is CRO Manager.
What schools did Michael Pearson attend?
Michael Pearson attended Barker College.
Who are Michael Pearson's colleagues?
Michael Pearson's colleagues are Pierre Daudre-Vignier, Amy Frith, Sam Meadowcroft, Nevada Pascolini, Dacchu Haidar, In Digital Media, Aidan Long.
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Michael Pearson
United Kingdom3sky.com, benitos-hat.com, pingpong-group.com1 (202) 5XXXXXXX
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1intelligentlinks.co.uk
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Michael Pearson
London7sloanellc.com, hspg.co.uk, sharpsurveys.com, sageha.com, invitationhomes.com, somymu.com, sagehousing.co.uk1 +447720XXXXXX
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Michael Pearson
Bolton -
Michael Pearson
Greater Norwich Area, United Kingdom
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