Michael Pearson

Michael Pearson Email and Phone Number

CRO Manager @ In Digital
London, GB
Michael Pearson's Location
London, England, United Kingdom, United Kingdom
About Michael Pearson

I am a conversion rate optimization (CRO) executive with a passion for social media marketing. I have completed multiple online marketing certifications from LinkedIn, and I have a high school diploma from Barker College. I have worked as a CRO executive at Resolution Digital, a leading digital marketing agency, for two years, where I specialized in A/B testing and sitewide auditing for various clients.At Resolution Digital, I used and became efficient with different testing platforms, such as Adobe Target, Google Optimize, Optimizely, VWO, and Kentico, depending on the client's needs and preferences. I conducted tests ranging from simple content changes to complex personalizations with challenging triggering requirements. I also performed audits of client webpages using analytics and heatmapping tools to analyze the sitewide and page by page performance, and to inform the test ideation process. I worked with a team of CRO experts, web developers, and designers to deliver effective and data-driven solutions that increased the conversion rate and user experience for the clients. I am motivated by learning new skills and technologies, and by helping the clients achieve their goals and grow their businesses. I can bring diverse perspectives and experiences to the team, as I have also worked as a pharmacy assistant and a CRO assistant in the past.

Michael Pearson's Current Company Details
In Digital

In Digital

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CRO Manager
London, GB
Employees:
46
Michael Pearson Work Experience Details
  • In Digital
    Cro Manager
    In Digital
    London, Gb
  • Ratio
    Analytics And Optimisation Analyst
    Ratio Oct 2023 - Present
    London, England, United Kingdom
  • Resolution Digital
    Cro Executive
    Resolution Digital Sep 2022 - Aug 2023
    Sydney, New South Wales, Australia
    I worked as a CRO executive specialising in A/B testing across multiple different testing platforms, and sitewide auditing through quantitative and qualitative analysis.In terms of A/B testing platforms, I used and became effecient with; Adobe target, google optimise, Optimizely, VWO, and Kentico for testing depending on the client. Testing ranged from simple content change A/B tests, up to complex personalisations with difficult triggering requirements.Audits of client webpages… Show more I worked as a CRO executive specialising in A/B testing across multiple different testing platforms, and sitewide auditing through quantitative and qualitative analysis.In terms of A/B testing platforms, I used and became effecient with; Adobe target, google optimise, Optimizely, VWO, and Kentico for testing depending on the client. Testing ranged from simple content change A/B tests, up to complex personalisations with difficult triggering requirements.Audits of client webpages were done using primarily Analytics and heatmapping tools to pull out a sitewide performance analysis, followed by a page by page analysis of each key area of the site, which then informed our test ideation process. Show less
  • Resolution Digital
    Conversion Rate Optimization Assistant
    Resolution Digital Jun 2021 - Sep 2022
    Sydney, New South Wales, Australia
    I work as a CRO assitiant specialising in A/B testing and sitewide auditing.
  • Terrywhite Chemmart
    Pharmacy Assistant
    Terrywhite Chemmart

Michael Pearson Education Details

Frequently Asked Questions about Michael Pearson

What company does Michael Pearson work for?

Michael Pearson works for In Digital

What is Michael Pearson's role at the current company?

Michael Pearson's current role is CRO Manager.

What schools did Michael Pearson attend?

Michael Pearson attended Barker College.

Who are Michael Pearson's colleagues?

Michael Pearson's colleagues are Pierre Daudre-Vignier, Amy Frith, Sam Meadowcroft, Nevada Pascolini, Dacchu Haidar, In Digital Media, Aidan Long.

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