Michael Schaefer Email & Phone Number

Easton, PA, US

• Own prioritization and execution of TGCS thought leadership content in response to Influencer focus areas or topics raised during engagements. Proactively explore ways to use thought leadership content to influence.
• Work with product development on innovation team to align market requirements with potential new technologies being developed and determine feasibility of commercialization.
• Manage cross-functional teams (from Strategy to Product to Service to Executives) to respond and optimize Toshiba ranking/score/position amongst competitors. (i.e. Forrester Wave report, Gartner Magic Quadrant, etc)
• Host internal Toshiba Retail News podcast; talking about the most recent trends in retail and consumer shopping technology
• Thought leader around the consumer shopping experience and impact millennials will have on the retail space; presented 'Beyond Millennials: Building Trust with Today's Consumers' at EuroCIS 2019 and ‘Keeping up with.
• Created Thought Leadership guidelines for social media footprint, and manage the systematic audits of overall brand image across all channels

• Strategy and corporate development for world's largest provider of point-of-sale and in-store retail technology.
• Manage the Business Innovation Fund from parent company for the global TGCS retail business portfolio. Currently managing three incubator projects: a state of the art ‘touchless’ checkout proof of concept, a health.
• Led cross-functional team and owned partnership between Toshiba and SAS to bring analytical capabilities throughout Toshiba product portfolio and helped to rebrand and grow promotions & loyalty product (TCxVector).
• Thought leader around the consumer shopping experience and impact millennials will have on the retail space, particularly in grocery; presented ‘Evolution of the POS with the Evolving Consumer Shopping Experience’ at.
• Wrote whitepaper on the future of promotion and loyalty in the retail space with an emphasis on the changing consumer and their path of shopping
• Defined company strategy for the retail space from product strategy to overall corporate strategy; particularly around the future of the consumer shopping experience

• Led the development and implementation of annual marketing plans that resulted in consistent sales increases; $3 million in new electrical business and entrance into the sign and marine industries
• Created and maintain brand strategy for all Coda Resources Brands including: Stanley, Cambridge Resources, Coda Resources, OraSmart & OralSpark
• Managed a team of marketing associates in the United States, graphic designers in China, and all consultants

• Secured the company's entrance into the plumbing market with a $2.5 million bid to Lowes.
• Developed 3 unique products under the Stanley brand that have seen over $500K in sales this past year in major hardware retailers
• Lead all new retail product design projects for all Coda brands

• Designed 29 unique product offerings to the oral care market including 4 new to market product offerings
• Created a revolutionary children’s flossing product line, including the preliminary development of the only truly interactive children’s oral hygiene community
• Worked with packaging design firm to develop brand logo, colors, packaging design, and categories for OralSpark ensuring the overall brand image stayed consistent with developed brand strategy
• Performed all market research to determine competitors, products, brand identities, & demographic segments in the oral hygiene market
• Determined the niche market for a new oral care product line is that is tailored to women and focuses more on the hedonic benefits of oral care verses the utilitarian aspect that has crowded the market to date
• Daily oversight of a team in China with constant communication with the development of: product designs, product molds, quality assurance process, & packaging

• Consulted Vineyard Creek to help launch new line of wine products, performed all market research analysis, and developed branding campaign for successful launch of product
• Assisted CEO of Drive Entertainment Group, celebrity consulting company, develop business strategy and overall corporate growth plan
• Worked with Longines, Children for Tomorrow, TODAY Show, and Jumpstart to secure the proper brand of talent to help promote their products and these not-for-profit organizations.
• Helped run the largest movie premiere in history, The Age of Stupid

• Redesigned client experience with center director to ensure efficiency for all parties
• Created opportunities for clients to develop the strategic plan to make their dreams, product concepts, become a reality
• Collaborated with clients on creating and implementing innovative strategies that enable high performance
• Provided one on one management assistance to current and prospective small business owners
• Analyzed competitors and market research to see if client’s product idea could penetrate the market
• Measured and optimized investments in advertising, promotion, direct marketing, innovation and other elements of the marketing mix

• Lobbyist for the center and met with all state representatives and senators from our districts to promote the views of the center and our clients
• Organized the center’s yearly exhibit at the state wide SBDC EXPO in Harrisburg, PA with responsibilities including recruiting local businesses to demonstrate their “experiences” with our center and all logistics.
• Ensured state legislatures offices are informed of our services and had all promotional material required for them to give to potential clients

• Worked with marketing manager to develop branding techniques for our company name and products for niche markets and regions
• Developed company’s first employee recognition program to create a “thank you” friendly work environment and promote positive and cooperative behavior
• Led cross functional team to develop and execute company’s new employee recognition program
• Promoted to lead chemist position for development of new wetting agent line of products
• Managed technician for appropriate contribution and looked to expand their contribution to business success in the R&D department

Doctor Of Education - Edd, Educational Leadership

Mba, Marketing

Bs, Chemical Engineering

- Class of 2004 President (2001-present) - Founder of the Association of Student Alumni (2003-2004)