Michael Serra Email & Phone Number

West Palm Beach, Fl, Us

As Chief Operations Officer, I play a pivotal role in driving the growth and operational success of 3Natives. I focus on elevating the brand through strategic enhancements to our product offerings and service standards, leading the expansion of 15 new locations. My key contributions include developing a company-wide SOP manual and establishing cleanliness and customer service protocols that strengthen consistency across all stores.I spearheaded the launch of the company’s first-ever Limited Time Offer (LTO) platform, laying the foundation for recurring seasonal promotions. As the direct operational lead for 40 franchise locations, I built communication processes that optimized collaboration and efficiency, driving company-wide success.My work also involved collaborating with key distributors, such as Sysco and FreshPoint, to reduce cost of goods, leading to improved profitability across all locations. Additionally, I streamlined operations by standardizing station layouts across the brand, simplifying processes and enhancing overall productivity.

• Led a leadership team of 8-12 store managers, fostering collaboration and accountability. • Conducted quarterly business reviews to identify trends and analyze performance results. • Executed company strategies focused on promoting brand growth and enhancing operational efficiency. • Organized weekly virtual meetings with the management team to address challenges and remove barriers to success. • Coordinated hiring events to support the staffing needs of new locations during periods of rapid expansion.