Michael Walker Email & Phone Number

Portland, Oregon Area

In addition to previous Coordinator role:- Managed and trained music marketing staff and interns in their support roles;- Expanded digital and social media strategies, including targeted campaigns based on ticket purchaser behaviors and website visits, and built workflow for team to execute methodically; - Built a database for post-event reporting and trained regional staff in use; - Led onboarding of third-party apps for use by at-large McMenamins Music staff.

Portland, Oregon Metropolitan Area

Previous position expanded to include these duties and achievements:- Developed social media systems for Crystal Ballroom and other higher profile music venues, including advertising and content creation;- Participated in development of two separate website launches and mobile website rollout;- Researched, proposed, developed and launched “Join The Band,” the Crystal Ballroom loyalty program.

Portland, Oregon Metropolitan Area

- Conducted all event and venue marketing for Crystal Ballroom, working in conjunction with artist management, booking agents, PR companies and tour management;- Devised and ran multiple concurrent ad campaigns as well as general venue branding. Fostered relationships with radio, print and online media outlets. Campaigns involved a variety of print, radio and online promotions, as well as poster and handbill campaigns; - Developed marketing systems for all smaller McMenamins music venues, including building a comprehensive event database for online posting and generating schedule updates for media, etc.;- Developed opt-in email system for sending patrons events tailored to their specific interests; - Performed marketing support for corporate events such as brewfests, speaker events, etc.

Portland, Oregon Area

- Proposed and established monthly Crystal Ballroom newsprint newsletter, Voice of the Fool, later merging it with company paper, Resonance from the Festival; - Planned features, wrote and edited copy, coordinated writers, did graphic layout (until we hired a professional), scheduled print , and managed distribution to over 50 company properties as well as via bulk mail.

Portland, Oregon Area

- Created spreadsheet and database systems to replace paper-based systems, including inventory, payroll, event management, mailing list management and marketing; - Created and operated in-house ticketing printing and tracking system; - Proposed, developed and published monthly venue newsletter, The Voice of the Fool; - Answered calls from the public, provided venue tours, etc.

Portland, Oregon Metropolitan Area

Performed live production tasks for Crystal Ballroom events, including stage setups/teardowns, load-ins/outs, artist logistics and hospitality, stage management

Oregon, United States

- Keyboard player, focus on Hammond B3 organ and digital piano;- Touring performer with Nine Days Wonder (1985 - 90) and Renegade Saints (1991 - 1996). Also led marketing and budgeting efforts for the groups; - Ongoing performing and recording in Pacific Northwest.

Eugene, Oregon, United States

- Redeveloped entire marketing system;- Founded monthly newsletter, Notes from the Center, including writing and layout (newsletter continues to publish);- Managed front of house operations for live events, including finance, volunteer guidance, customer facilitation, emceeing from the stage and artist settlement; - Hired staff, oversaw budget with accountant, represented operations to the Board of Directors, and other general management tasks;- Proposed and advocated successfully for the purchase and installation of a new PA system in the property;- Helped introduce computer infrastructure to staff operations, including developing membership database, introducing computer-based layout tools for the newsletter, and producing digital marketing documents.

Bachelor’S Degree, Anthropology

Activities and Societies: Member, Pi Gamma Mu Honor Society in Social SciencesAcademic focus in Cultural Anthropology was the role.

Education record