Michael Whitaker Email & Phone Number

Texas, United States

Dallas-Fort Worth Metroplex

Dallas/Fort Worth Area

Dallas, Texas

95 Pine Street | New York, NY

• Accountable for the daily operations and activities of the enrollment team
• Execute HR functions, including hiring, training, retention and management of direct reports with responsibilities in enrollment operations, organization, planning, forecasting and goal setting.
• Lead, manage and mentor team of 6 Parent Engagement Managers and 8 Field Organizers, responsible for increasing quality applications, parent engagement and enrollment yield across 29 elementary schools located in the.
• Accountable for yearly application goals dependent upon app to seat ratio varying by market.
• Manage key projects to maximize enrollment interest, including: administering budgets, organizing events, spearheading social media campaigns, market specific marketing strategies, generating community interest and.

95 Pine Street, New York, NY

• Spearhead the development and implementation of annual marketing plans that resulted in consistent increases in quality application and parent interest
• Led the agency discovery efforts to find and hire a new advertising agency to manage the marketing campaign efforts for the network including scholar recruitment and talent recruitment
• Worked closely with the enrollment team to ensure parents received accurate and timely communication regarding the enrollment process from application to beyond the first day of school

New York, NY

• Manages integrated marketing and advertising teams in the launch of new advertising campaigns for Unilever’s Motions hair products
• Develops brand footprint and core positioning platform
• Manages creative development and production
• Conceives and implements creative assets for multi-city promotional tour
• Oversees public relations strategy to ensure consistent brand communications across all social mediaplatforms
• Manages a multicultural and general market brand awareness campaign for BRUVADO beer, tequilaand bourbon across 4 key markets: New York, New Jersey, Boston and Phoenix

New York, NY

• Drove new business, established key account contacts, consistently built relationships and negotiated contracts
• Conceived and developed strategic marketing and advertising solutions for numerous new business proposals
• Led cross-functional team in directing $3 million annual budget including on and offline advertising and marketing initiatives for National Heritage Academies, Fashion Institute of Technology, Queens College, Essence.
• Maintained daily operations by managing freelance talent, outside vendors and multiple client relationships

Brooklyn, NY

• Supervised account management team and directed $10 million annual budget including multicultural advertising and marketing initiatives for Pepsi Co Brands, Topps Baseball Cards, Brand Jordan and Turner Broadcasting
• Led numerous print, broadcast and online advertising initiatives from conception to production for top tier client roster
• Analyzed competitive television, radio, print, and media activity for all brands to identify changes in strategy and execution
• Created direct mail marketing plans including format, timing and target audience list development for multiple clients
• Managed new business proposals/presentations for potential clients including Lexus, AOL.com, Major League Baseball, Sierra Mist and MGM Mirage Casinos
• Led e-business strategies and online business process analysis; defined requirements for online media advertising

Avaya Technologies

French Division - CCB-Paris